One of the major rumors about Apple's iTunes in the iCloud service was that it would incorporate some sort of music scanning technology that would eliminate the need to spend tons of time uploading your entire music collection. Well, that is no longer just a rumor. It's been confirmed to be called "iTunes Match."
As iCloud was revealed in earnest during the first big keynote of WWDC 2011, Steve Jobs himself revealed a rather important addition to the just-revealed iCloud system: iTunes. iTunes in the Cloud was what Steve called a "last, but not least" for this iCloud story during this gigantically important keynote, showing off how now for the songs you've purchased, they'd added a "purchased" button, showing up at the bottom of your music list. “It’s the same old story – I buy something on my iPhone, and it’s not on my other devices” - fixed today? Very well maybe!
The iCloud is not only usurping MobileMe and sounding really awesome at this point, it's also introducing a new Photo Stream feature that will bring your photos to the cloud. Right now, when you take a picture with your iPhone, its difficult to transfer it over to your iPad without first syncing to your desktop iTunes. Well, that's all going to change.
After announcements of OS X Lion and a massive amount of improvements in both this new operating system and the just-as-new iOS 5, Steve Jobs stepped on stage once more to speak: You like it so far? I’ll try not to blow it.” He spoke with love for this new project: “We’ve been working on this for some time. About 10yrs ago we had an important insight: we thought the PC would be a hub for your life, photos, music, content,” the name of which is, yep, you guessed it: iCloud.
There's just thirty minutes to go until Apple's WWDC 2011 keynote begins, and SlashGear is already ready and waiting to liveblog the whole thing. Join us over at http://live.slashgear.com/ where our swish auto-update system will keep you up to speed without wearing out your refresh-finger.
Today's the big day for Apple fans waiting for Steve Jobs to take the stage and finally reveal all the "magical" details of the much hyped iCloud. Unlike the competition, Amazon Cloud Player and Google Music Beta, Apple has actually secured licensing deals with music labels and could offer up something much more comprehensive and appealing. Add to that iTune's already secure first place lead in the music download arena, makes it one cloudy day for rivals.
Apple's WWDC 2011 opening keynote is just hours away - don't forget to join us for the SlashGear liveblog! - but that hasn't stopped the leaks, rumors and speculation. iCloud is already on the agenda, and according to a Cult of Mac source it's not just a cloud music service but a way to put your entire Time Machine backups onto a new, intelligent Time Capsule. What's currently a basic NAS will, they suggest, get an Apple A4 or A5 processor upgrade as the Airport Express is tipped to, and be able to host users' Home folders and make them available to any Mac OS X or iOS device.
WWDC 2011 kicks off tomorrow, Monday June 6, and while for developers it's the beginning of a week packed full of coding, knocking heads with Apple's engineers, and generally sharing in the iOS/OS X bonhomie, for everyone else it's another Steve Jobs keynote and the promise of some significant platform news. SlashGear will be liveblogging the opening WWDC keynote tomorrow morning, kicking off 10am PST, where Jobs is expected to cover iOS 5.0, Mac OS X Lion, and the debut of iCloud.