I've been downloading music since I first figured out that I could minimize my AOL window in Windows 3.1 and open up a Netscape browser. My thirteen-year-old self was ravenous for the media that I could find searching on early FTP directories that shall remain nameless. MP3 blew my mind at the time. I was amazed that data could be compressed like that (a 600+MB music CD could be compressed down to as low as 50MB). That kind of stuff was a lot of fun for me, but the music itself wasn't the goal. It was as much about the hunt, the technical challenge and the WOW! factor. It took about a half-hour to download a 128kbps bit-rate MP3 of a 3-5 minute song. Now, Apple is signing a deal with Warner Music to offer streaming, cloud-based music services. They haven't said anything publicly, but both they and Google are looking to grab as much of this market as possible after Amazon released their Cloud Player last month.
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