Has Steve Jobs' "control freak" ways cost Apple a $10m iAd contract with Adidas? That's the rumor out of Silicon Alley Insider, citing two "mobile industry executives" who reckon the sportswear manufacturer pulled their campaign after Apple rejected their advertising concepts for a third time.
Apple's plans for the Apple TV continue to gather a halo of rumors, with Digg founder Kevin Rose throwing his own insider gossip into the ring. According to Rose, a smaller, iOS-based set-top box isn't the only exciting thing about the rebanded "iTV": it will also allow content providers to use iAds to monetize their shows, bypassing traditional cable and satellite distribution. Meanwhile the iPad will be repurposed as "one big badass remote control".
When iPhone OS 4 (or should we say iOS4) was shown off a few months back, we had a pretty good demonstration of how Apple's new, revolutionary mobile advertisement platform was going to work. But, it wouldn't be an Apple keynote if we didn't get to see it in action again. Of course, there's a few more pieces of information in there that are worthy of mention, but we all know Steve Jobs just wanted to show it off again.
Given Google made significant mention of their acquired AdMob technology at Google IO this week, it would've been embarrassing had the FTC turned around and failed to approve the deal. Happily - for Google - that's not the case, with the final, unanimous judgement of the FTC investigators being that the Google AdMob deal is not, in fact, anti-competitive. Ironically, Apple's own entrance to the mobile advertising segment, in the shape of iAd, helped Google's argument.
Today, for all intents and purposes, was a big day. Maybe not as big as yesterday, but it's pretty close. Especially if you consider the two cancellations, with the HP Slate getting tossed to the side, along with Microsoft's Courier digital journal. A sad day for the tablet market, indeed. But, we move on, forward unto . . . Well, whatever it is you're heading into. Either way, welcome to the Thursday edition of the Daily Slash. In the Best of R3, we've got the LG Aloha getting a name change, iAd takes a steep turn in the price bracket, and Palm may be ready to face a class-action lawsuit. And then in the Dredge 'Net, looks like Valve finally hit a release date for Steam on the Mac, the app thing gets out of hand, and Verizon gets a new netbook.
Last week's expansive leaks (and no shortage of rumor) gave us the opportunity to pick through the hard changes involved in the Apple iPhone HD; a display estimated at 960 x 640, a front-facing camera, talk even of the 1GHz Apple A4 CPU from the iPad. The question remains, though, will the iPhone HD be another game-changer or more of an incremental evolution? Right now, extra pixels and faster CPU aside, it looks more of the latter; the cynic might compare the iPhone HD with OS 4.0 to an ageing athlete, requiring the services of a bolted-on exoskeleton in order to keep up. The new software platform (which has likely saved a few surprises for the official fourth-gen hardware reveal later in the year) brings some much-anticipated features, but they feel a little clunky in their implementation. As I said in my recent iPad review, background notifications and multitasking will work, but they lack the purity found in earlier iterations of the platform.
We've barely put the first quarter of the year behind us and it's already shaping up to be one that will be noted as an inflection point going forward. We're going to remember 2010 as the year that changed everything. I've talked in the past about the velocity of mobile and the rate and pace of innovation; now we've seen the next step in that process with Apple's news of iPhone OS 4.0.
Apple's iPhone OS 4.0 preview has been and gone, and the aftermath is a much more appealing OS not only for the iPhone but for the new iPad. As anticipated, the biggest draw of today's event was multitasking, with Apple telling us it's taken them four iterations of the iPhone OS to get it just right. Elsewhere there's a new social gaming network for competing with both friends and strangers, a unified inbox and folders for better organising email and apps, and a new iAd advertising platform.
We had heard rumors about it, but now it's official. Apple has pulled the lid off of their own mobile advertisement plans, and have introduced iAd. There's a lot going on here, and Steve Jobs did a great job of showcasing just what the iAd program is all about. But, mostly, the whole point of the last tentpole is to say how all the other mobile advertisers haven't done anything worthwhile, and Apple has found a way to make it all make sense.