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	<title>SlashGear &#187; iAd</title>
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	<description>Feeding Your Gadget and Tech Obsessions</description>
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		<title>Apple iRadio iAd details surface as WWDC nears</title>
		<link>http://www.slashgear.com/apple-iradio-iad-details-surface-as-wwdc-nears-05285150/</link>
		<comments>http://www.slashgear.com/apple-iradio-iad-details-surface-as-wwdc-nears-05285150/#comments</comments>
		<pubDate>Wed, 05 Jun 2013 19:54:48 +0000</pubDate>
		<dc:creator>Chris Burns</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[Newsline]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=285150</guid>
		<description><![CDATA[While the yearly developer conference hosted by Apple looms, a note on one of the perhaps several new services Apple aims to unveil has appeared: iAds in iRadio. Apple&#8217;s work with music has been growing since they first introduced iTunes in 2001 &#8211; here 12 years later, it may be time to integrate a free  <p><a href="http://www.slashgear.com/apple-iradio-iad-details-surface-as-wwdc-nears-05285150/" class="more-link">Read The Full Story</a>]]></description>
		<wfw:commentRss>http://www.slashgear.com/apple-iradio-iad-details-surface-as-wwdc-nears-05285150/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple coughs up another 10% of iAd revenue for devs</title>
		<link>http://www.slashgear.com/apple-coughs-up-another-10-of-iad-revenue-for-devs-02221042/</link>
		<comments>http://www.slashgear.com/apple-coughs-up-another-10-of-iad-revenue-for-devs-02221042/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 12:04:59 +0000</pubDate>
		<dc:creator>Shane McGlaun</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[developer]]></category>
		<category><![CDATA[iAd]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=221042</guid>
		<description><![CDATA[It appears since Apple has more money than it knows what to do with, it&#8217;s starting to give a bit back to developers. Apple has notified participants in its iAd program that they will be getting a bump in the percentage of income they are paid out from their ads. Previously, developers received a 60%  <p><a href="http://www.slashgear.com/apple-coughs-up-another-10-of-iad-revenue-for-devs-02221042/" class="more-link">Read The Full Story</a>]]></description>
		<wfw:commentRss>http://www.slashgear.com/apple-coughs-up-another-10-of-iad-revenue-for-devs-02221042/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Apple&#8217;s iAd reaches 18% Display Ad Spending Share</title>
		<link>http://www.slashgear.com/apple-cuts-iad-pricing-amid-declining-ad-share-15213590/</link>
		<comments>http://www.slashgear.com/apple-cuts-iad-pricing-amid-declining-ad-share-15213590/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 12:29:05 +0000</pubDate>
		<dc:creator>Shane McGlaun</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[iAd]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=213590</guid>
		<description><![CDATA[Apple is making changes to its mobile advertising program called iAd as it moves in on Google&#8217;s AdMob and beats out Millennial Media for US Mobile Display Ad Spending Share in 2011 according to analysts at eMarketer. As the mobile advertising market grows, Apple has started to make changes which will benefit mobile ad developers  <p><a href="http://www.slashgear.com/apple-cuts-iad-pricing-amid-declining-ad-share-15213590/" class="more-link">Read The Full Story</a>]]></description>
		<wfw:commentRss>http://www.slashgear.com/apple-cuts-iad-pricing-amid-declining-ad-share-15213590/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Apple loosens iAd grip to better rival Google</title>
		<link>http://www.slashgear.com/apple-loosens-iad-grip-to-better-rival-google-13201886/</link>
		<comments>http://www.slashgear.com/apple-loosens-iad-grip-to-better-rival-google-13201886/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 13:49:13 +0000</pubDate>
		<dc:creator>Chris Davies</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iAd]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=201886</guid>
		<description><![CDATA[Apple is loosening its stringent iAd regulations in the hope of better taking on Google AdMob in mobile advertising, it&#8217;s reported, with lower promotional spend commitments and more flexibility in pricing structures. The tweaks have been made in response to persistent negative feedback from marketers, WSJ reports, critical of Apple&#8217;s stubborn approach to ads served up on iPhone  <p><a href="http://www.slashgear.com/apple-loosens-iad-grip-to-better-rival-google-13201886/" class="more-link">Read The Full Story</a>]]></description>
		<wfw:commentRss>http://www.slashgear.com/apple-loosens-iad-grip-to-better-rival-google-13201886/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Apple takes on Adobe Flash with free iAd Producer tool</title>
		<link>http://www.slashgear.com/apple-takes-on-adobe-flash-with-free-iad-producer-tool-21120443/</link>
		<comments>http://www.slashgear.com/apple-takes-on-adobe-flash-with-free-iad-producer-tool-21120443/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 09:53:24 +0000</pubDate>
		<dc:creator>Chris Davies</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[software]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=120443</guid>
		<description><![CDATA[Apple is continuing its assault on Adobe, with the launch of iAd Producer, a tool for online advertizers to create interactive iAd content in a manner that would previously have likely required Adobe&#8217;s Flash developer tools. Described as &#8220;a powerful visual editing canvas&#8221; that can make &#8220;creating beautiful, motion-rich iAd content as easy as point  <p><a href="http://www.slashgear.com/apple-takes-on-adobe-flash-with-free-iad-producer-tool-21120443/" class="more-link">Read The Full Story</a>]]></description>
		<wfw:commentRss>http://www.slashgear.com/apple-takes-on-adobe-flash-with-free-iad-producer-tool-21120443/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple iAd European debut in December; adverts from LG, Nespresso &amp; more</title>
		<link>http://www.slashgear.com/apple-iad-european-debut-in-december-adverts-from-lg-nespresso-more-18114799/</link>
		<comments>http://www.slashgear.com/apple-iad-european-debut-in-december-adverts-from-lg-nespresso-more-18114799/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 09:30:54 +0000</pubDate>
		<dc:creator>Chris Davies</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iOS 4]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=114799</guid>
		<description><![CDATA[Apple&#8217;s iAd service is due to arrive in Europe come December 2010, having made its US debut back in July. The service &#8211; which slots in-app adverts into titles available through the Apple App Store &#8211; will launch in the UK and France in December, followed by Germany in January 2011, and feature ads from  <p><a href="http://www.slashgear.com/apple-iad-european-debut-in-december-adverts-from-lg-nespresso-more-18114799/" class="more-link">Read The Full Story</a>]]></description>
		<wfw:commentRss>http://www.slashgear.com/apple-iad-european-debut-in-december-adverts-from-lg-nespresso-more-18114799/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iAd trademark cost Apple over $1m tip asset managers</title>
		<link>http://www.slashgear.com/iad-trademark-cost-apple-over-1m-tip-asset-managers-02111695/</link>
		<comments>http://www.slashgear.com/iad-trademark-cost-apple-over-1m-tip-asset-managers-02111695/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 09:05:50 +0000</pubDate>
		<dc:creator>Chris Davies</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[leaks]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[rumor]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=111695</guid>
		<description><![CDATA[Back when Apple announced their iAd mobile advertizing service in July, the company was subsequently hit with a trademark suit for the name.  Now, it seems, Apple may have paid in excess of $1m, according to a hastily-pulled report by IP asset management firm Consor.  CNET spotted the headline &#8220;iAds, a 7-figure settlement from Apple  <p><a href="http://www.slashgear.com/iad-trademark-cost-apple-over-1m-tip-asset-managers-02111695/" class="more-link">Read The Full Story</a>]]></description>
		<wfw:commentRss>http://www.slashgear.com/iad-trademark-cost-apple-over-1m-tip-asset-managers-02111695/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adidas abandon $10m iAd campaign over Steve Jobs interference?</title>
		<link>http://www.slashgear.com/adidas-abandon-10m-iad-campaign-over-steve-jobs-interference-04105667/</link>
		<comments>http://www.slashgear.com/adidas-abandon-10m-iad-campaign-over-steve-jobs-interference-04105667/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 08:50:11 +0000</pubDate>
		<dc:creator>Chris Davies</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[leaks]]></category>
		<category><![CDATA[rumor]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=105667</guid>
		<description><![CDATA[Has Steve Jobs&#8217; &#8220;control freak&#8221; ways cost Apple a $10m iAd contract with Adidas?  That&#8217;s the rumor out of Silicon Alley Insider, citing two &#8220;mobile industry executives&#8221; who reckon the sportswear manufacturer pulled their campaign after Apple rejected their advertising concepts for a third time. Interestingly, the report cites Steve Jobs&#8217; own involvement as a key  <p><a href="http://www.slashgear.com/adidas-abandon-10m-iad-campaign-over-steve-jobs-interference-04105667/" class="more-link">Read The Full Story</a>]]></description>
		<wfw:commentRss>http://www.slashgear.com/adidas-abandon-10m-iad-campaign-over-steve-jobs-interference-04105667/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple iTV will have iAd-supported content, iPad remote control claims Kevin Rose</title>
		<link>http://www.slashgear.com/apple-itv-will-have-iad-supported-content-ipad-remote-control-claims-kevin-rose-2398528/</link>
		<comments>http://www.slashgear.com/apple-itv-will-have-iad-supported-content-ipad-remote-control-claims-kevin-rose-2398528/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 11:54:13 +0000</pubDate>
		<dc:creator>Chris Davies</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apple tv]]></category>
		<category><![CDATA[Home Entertainment]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iTV]]></category>
		<category><![CDATA[leaks]]></category>
		<category><![CDATA[rumor]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=98528</guid>
		<description><![CDATA[Apple&#8217;s plans for the Apple TV continue to gather a halo of rumors, with Digg founder Kevin Rose throwing his own insider gossip into the ring.  According to Rose, a smaller, iOS-based set-top box isn&#8217;t the only exciting thing about the rebanded &#8220;iTV&#8221;: it will also allow content providers to use iAds to monetize their  <p><a href="http://www.slashgear.com/apple-itv-will-have-iad-supported-content-ipad-remote-control-claims-kevin-rose-2398528/" class="more-link">Read The Full Story</a>]]></description>
		<wfw:commentRss>http://www.slashgear.com/apple-itv-will-have-iad-supported-content-ipad-remote-control-claims-kevin-rose-2398528/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Apple location tracking raises privacy ire; iAd opt-out unearthed</title>
		<link>http://www.slashgear.com/apple-location-tracking-raises-privacy-ire-iad-opt-out-unearthed-2290914/</link>
		<comments>http://www.slashgear.com/apple-location-tracking-raises-privacy-ire-iad-opt-out-unearthed-2290914/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 10:08:23 +0000</pubDate>
		<dc:creator>Chris Davies</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iOS4]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone 3G]]></category>
		<category><![CDATA[iPhone 3GS]]></category>
		<category><![CDATA[iPhone 4]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=90914</guid>
		<description><![CDATA[An update to Apple&#8217;s privacy policy has prompted uproar, as the Cupertino company adds in location-tracking systems that will allow the company &#8211; and their &#8220;partners and licensees&#8221; &#8211; to &#8220;collect, use, and share precise location data, including the real-time geographic location of your Apple computer or device.&#8221;  While the new Location Services settings page  <p><a href="http://www.slashgear.com/apple-location-tracking-raises-privacy-ire-iad-opt-out-unearthed-2290914/" class="more-link">Read The Full Story</a>]]></description>
		<wfw:commentRss>http://www.slashgear.com/apple-location-tracking-raises-privacy-ire-iad-opt-out-unearthed-2290914/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple iAds: Enabled Beginning July 1 2010</title>
		<link>http://www.slashgear.com/apple-iad-enabled-beginning-july-1-2010-0788701/</link>
		<comments>http://www.slashgear.com/apple-iad-enabled-beginning-july-1-2010-0788701/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 18:35:51 +0000</pubDate>
		<dc:creator>Evan Selleck</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iOS4]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone 4]]></category>
		<category><![CDATA[iPhone HD]]></category>
		<category><![CDATA[steve jobs]]></category>
		<category><![CDATA[WWDC 2010]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=88701</guid>
		<description><![CDATA[When iPhone OS 4 (or should we say iOS4) was shown off a few months back, we had a pretty good demonstration of how Apple&#8217;s new, revolutionary mobile advertisement platform was going to work. But, it wouldn&#8217;t be an Apple keynote if we didn&#8217;t get to see it in action again. Of course, there&#8217;s a  <p><a href="http://www.slashgear.com/apple-iad-enabled-beginning-july-1-2010-0788701/" class="more-link">Read The Full Story</a>]]></description>
		<wfw:commentRss>http://www.slashgear.com/apple-iad-enabled-beginning-july-1-2010-0788701/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdMob deal approved by FTC; Apple iAd helped clinch it</title>
		<link>http://www.slashgear.com/google-admob-deal-approved-by-ftc-apple-iad-helped-clinch-it-2186577/</link>
		<comments>http://www.slashgear.com/google-admob-deal-approved-by-ftc-apple-iad-helped-clinch-it-2186577/#comments</comments>
		<pubDate>Fri, 21 May 2010 16:39:08 +0000</pubDate>
		<dc:creator>Chris Davies</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=86577</guid>
		<description><![CDATA[Given Google made significant mention of their acquired AdMob technology at Google IO this week, it would&#8217;ve been embarrassing had the FTC turned around and failed to approve the deal.  Happily &#8211; for Google &#8211; that&#8217;s not the case, with the final, unanimous judgement of the FTC investigators being that the Google AdMob deal is  <p><a href="http://www.slashgear.com/google-admob-deal-approved-by-ftc-apple-iad-helped-clinch-it-2186577/" class="more-link">Read The Full Story</a>]]></description>
		<wfw:commentRss>http://www.slashgear.com/google-admob-deal-approved-by-ftc-apple-iad-helped-clinch-it-2186577/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Daily Slash: April 29th 2010</title>
		<link>http://www.slashgear.com/the-daily-slash-april-29th-2010-2983758/</link>
		<comments>http://www.slashgear.com/the-daily-slash-april-29th-2010-2983758/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 04:04:22 +0000</pubDate>
		<dc:creator>Evan Selleck</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Courier]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[HP Slate]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone OS 4.0]]></category>
		<category><![CDATA[LG]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[Palm]]></category>
		<category><![CDATA[Steam]]></category>
		<category><![CDATA[TomTom]]></category>
		<category><![CDATA[Verizon Wireless]]></category>
		<category><![CDATA[webOS]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=83758</guid>
		<description><![CDATA[Today, for all intents and purposes, was a big day. Maybe not as big as yesterday, but it&#8217;s pretty close. Especially if you consider the two cancellations, with the HP Slate getting tossed to the side, along with Microsoft&#8217;s Courier digital journal. A sad day for the tablet market, indeed. But, we move on, forward  <p><a href="http://www.slashgear.com/the-daily-slash-april-29th-2010-2983758/" class="more-link">Read The Full Story</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPhone HD: hardware evolution, lock-in revolution</title>
		<link>http://www.slashgear.com/iphone-hd-hardware-evolution-lock-in-revolution-2683153/</link>
		<comments>http://www.slashgear.com/iphone-hd-hardware-evolution-lock-in-revolution-2683153/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 16:12:10 +0000</pubDate>
		<dc:creator>Chris Davies</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[Columns]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[editorial]]></category>
		<category><![CDATA[editorials]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone HD]]></category>
		<category><![CDATA[iphone os]]></category>
		<category><![CDATA[iPhone OS 4.0]]></category>
		<category><![CDATA[opinion]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=83153</guid>
		<description><![CDATA[Last week&#8217;s expansive leaks (and no shortage of rumor) gave us the opportunity to pick through the hard changes involved in the Apple iPhone HD; a display estimated at 960 x 640, a front-facing camera, talk even of the 1GHz Apple A4 CPU from the iPad. The question remains, though, will the iPhone HD be  <p><a href="http://www.slashgear.com/iphone-hd-hardware-evolution-lock-in-revolution-2683153/" class="more-link">Read The Full Story</a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>iPhone OS 4.0 in the year that changed everything</title>
		<link>http://www.slashgear.com/iphone-os-4-0-in-the-year-that-changed-everything-1281211/</link>
		<comments>http://www.slashgear.com/iphone-os-4-0-in-the-year-that-changed-everything-1281211/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 13:00:57 +0000</pubDate>
		<dc:creator>Michael Gartenberg</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[Columns]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone 3GS]]></category>
		<category><![CDATA[iphone os]]></category>
		<category><![CDATA[iPhone OS 4.0]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[RIM]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=81211</guid>
		<description><![CDATA[We&#8217;ve barely put the first quarter of the year behind us and it&#8217;s already shaping up to be one that will be noted as an inflection point going forward. We&#8217;re going to remember 2010 as the year that changed everything. I&#8217;ve talked in the past about the velocity of mobile and the rate and pace  <p><a href="http://www.slashgear.com/iphone-os-4-0-in-the-year-that-changed-everything-1281211/" class="more-link">Read The Full Story</a>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>iPhone OS 4.0 wrap-up</title>
		<link>http://www.slashgear.com/iphone-os-4-0-wrap-up-0880971/</link>
		<comments>http://www.slashgear.com/iphone-os-4-0-wrap-up-0880971/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 19:08:23 +0000</pubDate>
		<dc:creator>Vincent Nguyen</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone 3G]]></category>
		<category><![CDATA[iPhone 3GS]]></category>
		<category><![CDATA[iphone os]]></category>
		<category><![CDATA[iPhone OS 4.0]]></category>
		<category><![CDATA[iPod Touch]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=80971</guid>
		<description><![CDATA[Apple&#8217;s iPhone OS 4.0 preview has been and gone, and the aftermath is a much more appealing OS not only for the iPhone but for the new iPad.  As anticipated, the biggest draw of today&#8217;s event was multitasking, with Apple telling us it&#8217;s taken them four iterations of the iPhone OS to get it just  <p><a href="http://www.slashgear.com/iphone-os-4-0-wrap-up-0880971/" class="more-link">Read The Full Story</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Apple iPhone OS 4.0 Introduces iAd [video]</title>
		<link>http://www.slashgear.com/apple-iphone-os-4-0-introduces-iad-0880954/</link>
		<comments>http://www.slashgear.com/apple-iphone-os-4-0-introduces-iad-0880954/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 18:00:54 +0000</pubDate>
		<dc:creator>Evan Selleck</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[announcement]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iPhone OS 4.0]]></category>
		<category><![CDATA[keynote]]></category>

		<guid isPermaLink="false">http://www.slashgear.com/?p=80954</guid>
		<description><![CDATA[We had heard rumors about it, but now it&#8217;s official. Apple has pulled the lid off of their own mobile advertisement plans, and have introduced iAd. There&#8217;s a lot going on here, and Steve Jobs did a great job of showcasing just what the iAd program is all about. But, mostly, the whole point of  <p><a href="http://www.slashgear.com/apple-iphone-os-4-0-introduces-iad-0880954/" class="more-link">Read The Full Story</a>]]></description>
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		<slash:comments>1</slash:comments>
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