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‘iAd’ Stories

Apple coughs up another 10% of iAd revenue for devs

, Apr 2nd 2012 Discuss [0]

It appears since Apple has more money than it knows what to do with, it's starting to give a bit back to developers. Apple has notified participants in its iAd program that they will be getting a bump in the percentage of income they are paid out from their ads. Previously, developers received a 60% cut of revenue. Read The Full Story

Apple’s iAd reaches 18% Display Ad Spending Share

, Feb 15th 2012 Discuss [0]

Apple is making changes to its mobile advertising program called iAd as it moves in on Google's AdMob and beats out Millennial Media for US Mobile Display Ad Spending Share in 2011 according to analysts at eMarketer. As the mobile advertising market grows, Apple has started to make changes which will benefit mobile ad developers as well as advertisers. In its latest set of updates, Apple has reportedly boosted the amount it pays out to mobile app developers allowing advertisements and reduced the minimum ad buy advertisers have to make to run iAd campaigns. Read The Full Story

Apple loosens iAd grip to better rival Google

, Dec 13th 2011 Discuss [1]

Apple is loosening its stringent iAd regulations in the hope of better taking on Google AdMob in mobile advertising, it's reported, with lower promotional spend commitments and more flexibility in pricing structures. The tweaks have been made in response to persistent negative feedback from marketers, WSJ reports, critical of Apple's stubborn approach to ads served up on iPhone and iPad. Currently, Apple holds roughly 20-percent of the US mobile ad market, IDC claims, with Google on top with 24-percent. Read The Full Story

Apple takes on Adobe Flash with free iAd Producer tool

, Dec 21st 2010 Discuss [0]

Apple is continuing its assault on Adobe, with the launch of iAd Producer, a tool for online advertizers to create interactive iAd content in a manner that would previously have likely required Adobe's Flash developer tools. Described as "a powerful visual editing canvas" that can make "creating beautiful, motion-rich iAd content as easy as point and click", the new software further chips away at what Adobe apps might be considered necessary for users. Read The Full Story

Apple iAd European debut in December; adverts from LG, Nespresso & more

, Nov 18th 2010 Discuss [0]

Apple's iAd service is due to arrive in Europe come December 2010, having made its US debut back in July. The service - which slots in-app adverts into titles available through the Apple App Store - will launch in the UK and France in December, followed by Germany in January 2011, and feature ads from L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio. Read The Full Story

iAd trademark cost Apple over $1m tip asset managers

, Nov 2nd 2010 Discuss [0]

Back when Apple announced their iAd mobile advertizing service in July, the company was subsequently hit with a trademark suit for the name.  Now, it seems, Apple may have paid in excess of $1m, according to a hastily-pulled report by IP asset management firm Consor.  CNET spotted the headline "iAds, a 7-figure settlement from Apple Computer in a trademark infringement case" but, when Consor was asked about the details, the company first claimed the report didn't exist and then protested it "wasn't accurate". Read The Full Story

Adidas abandon $10m iAd campaign over Steve Jobs interference?

, Oct 4th 2010 Discuss [0]

Has Steve Jobs' "control freak" ways cost Apple a $10m iAd contract with Adidas?  That's the rumor out of Silicon Alley Insider, citing two "mobile industry executives" who reckon the sportswear manufacturer pulled their campaign after Apple rejected their advertising concepts for a third time. Read The Full Story

Apple iTV will have iAd-supported content, iPad remote control claims Kevin Rose

, Aug 23rd 2010 Discuss [1]

Apple's plans for the Apple TV continue to gather a halo of rumors, with Digg founder Kevin Rose throwing his own insider gossip into the ring.  According to Rose, a smaller, iOS-based set-top box isn't the only exciting thing about the rebanded "iTV": it will also allow content providers to use iAds to monetize their shows, bypassing traditional cable and satellite distribution.  Meanwhile the iPad will be repurposed as "one big badass remote control". Read The Full Story

Apple location tracking raises privacy ire; iAd opt-out unearthed

, Jun 22nd 2010 Discuss [0]

An update to Apple's privacy policy has prompted uproar, as the Cupertino company adds in location-tracking systems that will allow the company - and their "partners and licensees" - to "collect, use, and share precise location data, including the real-time geographic location of your Apple computer or device."  While the new Location Services settings page allows for selective control over which apps use geographical data, it's unclear whether Apple are still collating it for their own purposes.  One such purpose is Apple's new iAd program, which has an opt-out policy of its own the details of which are buried in a lengthy privacy policy. Read The Full Story

Apple iAds: Enabled Beginning July 1 2010

, Jun 7th 2010 Discuss [0]

When iPhone OS 4 (or should we say iOS4) was shown off a few months back, we had a pretty good demonstration of how Apple's new, revolutionary mobile advertisement platform was going to work. But, it wouldn't be an Apple keynote if we didn't get to see it in action again. Of course, there's a few more pieces of information in there that are worthy of mention, but we all know Steve Jobs just wanted to show it off again. Read The Full Story

Google AdMob deal approved by FTC; Apple iAd helped clinch it

, May 21st 2010 Discuss [1]

Given Google made significant mention of their acquired AdMob technology at Google IO this week, it would've been embarrassing had the FTC turned around and failed to approve the deal.  Happily - for Google - that's not the case, with the final, unanimous judgement of the FTC investigators being that the Google AdMob deal is not, in fact, anti-competitive.  Ironically, Apple's own entrance to the mobile advertising segment, in the shape of iAd, helped Google's argument. Read The Full Story

The Daily Slash: April 29th 2010

, Apr 29th 2010 Discuss [0]

Today, for all intents and purposes, was a big day. Maybe not as big as yesterday, but it's pretty close. Especially if you consider the two cancellations, with the HP Slate getting tossed to the side, along with Microsoft's Courier digital journal. A sad day for the tablet market, indeed. But, we move on, forward unto . . . Well, whatever it is you're heading into. Either way, welcome to the Thursday edition of the Daily Slash. In the Best of R3, we've got the LG Aloha getting a name change, iAd takes a steep turn in the price bracket, and Palm may be ready to face a class-action lawsuit. And then in the Dredge 'Net, looks like Valve finally hit a release date for Steam on the Mac, the app thing gets out of hand, and Verizon gets a new netbook. Read The Full Story
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