While the yearly developer conference hosted by Apple looms, a note on one of the perhaps several new services Apple aims to unveil has appeared: iAds in iRadio. Apple's work with music has been growing since they first introduced iTunes in 2001 - here 12 years later, it may be time to integrate a free radio service along with the music file purchase and streaming services Apple offers already. Who would have thought it would be the advertisements that may run inside it that would unveil such a service early?
It appears since Apple has more money than it knows what to do with, it's starting to give a bit back to developers. Apple has notified participants in its iAd program that they will be getting a bump in the percentage of income they are paid out from their ads. Previously, developers received a 60% cut of revenue.
Apple is making changes to its mobile advertising program called iAd as it moves in on Google's AdMob and beats out Millennial Media for US Mobile Display Ad Spending Share in 2011 according to analysts at eMarketer. As the mobile advertising market grows, Apple has started to make changes which will benefit mobile ad developers as well as advertisers. In its latest set of updates, Apple has reportedly boosted the amount it pays out to mobile app developers allowing advertisements and reduced the minimum ad buy advertisers have to make to run iAd campaigns.
Apple is loosening its stringent iAd regulations in the hope of better taking on Google AdMob in mobile advertising, it's reported, with lower promotional spend commitments and more flexibility in pricing structures. The tweaks have been made in response to persistent negative feedback from marketers, WSJ reports, critical of Apple's stubborn approach to ads served up on iPhone and iPad. Currently, Apple holds roughly 20-percent of the US mobile ad market, IDC claims, with Google on top with 24-percent.
Apple is continuing its assault on Adobe, with the launch of iAd Producer, a tool for online advertizers to create interactive iAd content in a manner that would previously have likely required Adobe's Flash developer tools. Described as "a powerful visual editing canvas" that can make "creating beautiful, motion-rich iAd content as easy as point and click", the new software further chips away at what Adobe apps might be considered necessary for users.
Apple's iAd service is due to arrive in Europe come December 2010, having made its US debut back in July. The service - which slots in-app adverts into titles available through the Apple App Store - will launch in the UK and France in December, followed by Germany in January 2011, and feature ads from L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio.
Back when Apple announced their iAd mobile advertizing service in July, the company was subsequently hit with a trademark suit for the name. Now, it seems, Apple may have paid in excess of $1m, according to a hastily-pulled report by IP asset management firm Consor. CNET spotted the headline "iAds, a 7-figure settlement from Apple Computer in a trademark infringement case" but, when Consor was asked about the details, the company first claimed the report didn't exist and then protested it "wasn't accurate".
Has Steve Jobs' "control freak" ways cost Apple a $10m iAd contract with Adidas? That's the rumor out of Silicon Alley Insider, citing two "mobile industry executives" who reckon the sportswear manufacturer pulled their campaign after Apple rejected their advertising concepts for a third time.
Apple's plans for the Apple TV continue to gather a halo of rumors, with Digg founder Kevin Rose throwing his own insider gossip into the ring. According to Rose, a smaller, iOS-based set-top box isn't the only exciting thing about the rebanded "iTV": it will also allow content providers to use iAds to monetize their shows, bypassing traditional cable and satellite distribution. Meanwhile the iPad will be repurposed as "one big badass remote control".