Apple is loosening its stringent iAd
regulations in the hope of better taking on Google AdMob in mobile advertising, it's reported, with lower promotional spend commitments and more flexibility in pricing structures. The tweaks have been made in response to persistent negative feedback from marketers, WSJ
reports, critical of Apple's stubborn approach to ads served up on iPhone and iPad. Currently, Apple holds roughly 20-percent of the US mobile ad market, IDC claims, with Google on top with 24-percent.