When Instagram was launched, it was a simple app about photos. You were able to filter your photos in a variety of vintage-looking ways, and the app was on iPhone only. It was exclusive. It was pretty cool. Then they released the app on Android devices. Again, the app remained cool as functionality didn't change all that much, and the basic charm of the app remained. Here in 2016, Instagram is considering all sorts of new options. Is it time for a competitor to swoop in and stay simple?