In the highly competitive world of digital streaming, where everyone can pretty much get access to the same slate of popular content and offer it at pretty much the same price, there's a strong need to create something new and differentiated. Hulu has been trying to set itself apart not only by offering much more timely TV content but also creating a bold initiative on making its own Web shows that are available exclusively on Hulu. It looks like Amazon wants to take a page out of that book.
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‘hulu’ Stories
Amazon is looking for people to produce original TV content
Hulu users vote Honda’s ad as top Super Bowl commercial
Video streaming service Hulu teamed up with advertising group Ad Age to create an online portal that featured Super Bowl ads from this year and years past. Immediately after the big game, while much of the country was busy cheering and reveling, there were some dedicated commercial fans who voted on Hulu to choose their favorite ad of the night. The winner of the unofficial contest was actually just a teaser of one of the commercials that went live before the game - Volkswagen's "The Bark Side" ad preview.
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Google’s YouTube might be considering subscription service
There is no shortage of ways for YouTube to monetize its site right now. It has sponsored videos, ad-supported content, and pay-per-click overlay ads. But that might not be enough, as the head of the viral video site has suggested there might be premium content on its way to YouTube, effectively ending the great legacy of 100% no-barrier, free-to-watch videos that made the site what it is today.
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Hulu seeks funding for new original programming
Video streaming sites started out as places where fans of TV shows could go to catch up on past seasons and episodes that they might have missed on TV. Hulu was mostly a catch up site when it launched. It then added movies to compete with Netflix. As Netflix is evolving into the next logical step with its own original programming, Hulu is looking to do the same.
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Hulu: We’ll spend $500m on content in 2012
More than 1.5m users now subscribe to Hulu's premium streaming service, with Hulu Plus sign-ups in 2011 double the daily rate of 2010. Part of that may well be down to Hulu keeping its best - and the most - content for paying subscribers, however, with free-to-stream Hulu content growing 40-percent year on year, while paid Hulu Plus content more than doubled.
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Netflix users spend twice as much time viewing compared to Hulu viewers
I have both Netflix and Hulu accounts. I rarely watch Hulu Plus anymore, the shows it has and the content just isn't that great. Even when I do try to watch the videos just don't stream as well for me as they do on Netflix. Hulu ends up constantly buffering and the video quality isn't as good. I keep reminding myself to cancel the subscription but keep forgetting to do it. Apparently, I am not the only one that likes Netflix better than Hulu.
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Apple TV Hulu Plus app on ice over iTunes sales fears
Apple TV owners hoping for Hulu Plus access will have to wait until Apple execs are confident the streaming media service won't eat into iTunes sales, new reports have suggested. Although a Hulu Plus app on Apple TV hardware is already apparently feature-complete and ready for launch, 9 to 5 Mac's sources tell them, the hold-up is a political one rather than any technical shortcoming of hardware, software or service, as Apple looks to protect its own revenue stream.
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Nintendo 3DS getting Hulu Plus and 3D camcorder
Nintendo has announced that Hulu Plus is headed to the Nintendo 3DS, part of a range of updates for the 3D-capable games console including 3D video recording. Set to arrive by the end of the year - though still demanding a $7.99 monthly subscription - Hulu Plus will allow 3DS owners to watch shows such as Modern Family, Glee and Lost.
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Hulu considers IPO after sale falls through
Though Hulu's owners and directors weren't satisfied with bids from big players like Yahoo, DirecTV and Amazon and ended up scrapping their plans to sell the company, that doesn't mean they're resting on their laurels. The various figures in control of Hulu are considering an initial public offering, putting the three-year-old company in direct competition with other premium video services. Hulu tried an IPO last year when it was evaluated at $2 billion, but plans fell through.
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Hulu sale cancelled altogether
For those of you following the sale of Hulu - oh wait, you didn't know Hulu was for sale? Well it was, not it isn't. Follow us for a minute or two as we run down the path from original sale to bidders to bidders dropping out to Hulu just saying "fine, forget about it, I'll just keep to myself!" It's all very dramatic. It all started back in June when Hulu was rumored to be putting themselves up for sale with Yahoo! tipped as a bidder.
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Hulu Plus for Android adds support for 9 more devices
If you're a Hulu Plus subscriber and an Android user, you're chances of being able to use the Hulu Plus app on your smartphone or tablet has just increased slightly. The Hulu Plus app for Android first rolled out in June with support for only six devices, but an update today adds nine new devices to the still very limited roster.
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Hulu sale could fall through after low-ball bids amidst other issues
The Hulu sale may be at risk amidst recent developments, including low-ball bids, a lack of commitment to sell by Hulu's owners, and digital rights complications. The premium online video service is a joint venture between content providers Fox, Disney, and NBC Universal and has so far seen interest from Yahoo, Google, Amazon, DirecTV, and Dish Network among others.
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