Xiaomi set up a very ambitious goal for itself in 2015. It would ship 80 million phones in that year, a big jump from 2014's 61 million. That, however, might have been too high a jump even for the wildly popular Chinese manufacturer. It only reported "over 70 million" devices shipped, which is still good considering the global smartphone market. That said, it does raise questions on whether Xiaomi's rising star has finally started to fall and whether it can still do its magic for the years to come and in other, more competitive markets.