Firefox creator Mozilla has revealed its plans to take on the closed ecosystems of Apple, Google and others, challenging developers to consider the entire web as their potential marketplace, not just the App Store or Android Market. Outlined in the non-profit foundation's 2012 roadmap, Mozilla aims to "enable web apps that rival native [code]"; "The Web must be made easier to develop for than proprietary platforms" the organization insists, as well as revealing plans to broaden the existing Mozilla Marketplace to a range of devices.
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