I'm a fan of Blu-ray. Sure back when it was first announced, initial speculation leaned in HD-DVD's favor. But with the PS3 sporting a Blu-ray player, there's no doubt in anyone's mind now--Blu-ray won the battle of the next-gen DVD player. And that's great. Blu-ray is awesome. The picture is clearer and the menu features are much more interactive. Even so, many consumers are saying, "so what?"