Microsoft is being oh so generous this holiday season and decided to give away free copies of Halo 3! Now for the bad news… The offer is only available to those precious few people who have yet to get with the program and upgrade to an Xbox 360. Oh and you also need to be an Xbox live member prior to the purchase.
Free is a bit of an overstatement. If you’re going to spend that much money you may as well throw in the extra $60 and buy the game yourself. That being said for a micro second after hearing this news I was sad that I upgraded two months ago and missed out on the free stuff. Then I remembered that my Xbox 360 and Halo 3 were a gift and all was well.
Remember that article I wrote the other day about the rumor of Bungie separating from Microsoft? Well its not a rumor anymore, in fact its quite official.
I don’t know how much of a split it is, here is an analogy of the situation from my perspective though, it’d be like you telling your parent you were moving out, but you move out, into the room above the garage, technically its out, but your still very, very connected. Really all this has done is made it possible for Bungie to work on other games/platforms if they want to.
Back when I was scathing about the Xbox 360 Halo 3 Special Edition some agreed with me, others scorned; in the end, I decided it wasn't that big a deal either way since numbers of the limited edition were, well, just that: limited. However, we've now got word of an even more special Special Edition, made covetable because it bears the scrawl of Bill Gates, and currently up on eBay for $8,400 after 56 bids.
Word on the street is Bungie might be looking to part ways from Microsoft and possibly pursue other platforms and maybe even a different gaming title other than Halo. Sure it’s a great game, I played at a friends house a couple days after it came out and then just a couple days ago picked up my own copy, but a gaming company like Bungie can’t depend on one series of game for survival.
Actually they probably could, Halo is a massive money-making machine, but they probably don’t want to, working on the same games for 7 years probably has just about everyone at Bungie ready to go out of their minds. Plus if you remember, Bungie used to make games exclusively for the Mac platform before MS bought them.
You may not have realised, but earlier this week Microsoft released a little-known Xbox 360 game called Halo 3. Well, obviously it had lovely packaging or something because apparently they took $170 million in sales in the US on the first day alone; that pushes it ahead of rival media such as the Spiderman 3 film and wretched wizard tome Harry Potter and the blah blah of blah.
Master Chief is in your stock markets killing all your dudes! I really can’t believe that Halo as a force has moved to a point where they let a guy dressed up as Master Chief ring the closing bell for the stock market today.
It really is amazing how far a properly laid marketing plan can go. Bungie, Microsoft, and the numerous Halo fan boys, you can rest now, you have done it, you have taken over the free world.