The surest way for someone to generate attention is by making an Apple prediction. Apple has a cult following, and its product development and launch strategy is famously secretive, so the fact that your source is the lunch counter guy across the block from the Hon Hai factory in Taiwan won’t be discovered (or may even be considered authoritative!). Financial analysts are often the worst offenders – we have been promised an Apple tablet more times than I can count, assured that an iPhone nano was on the way, and where’s that iPod touch with a camera?
However, market analysts like me (and fellow SlashGear columnist Michael Gartenberg
) rarely talk about specific products before they’re launched. Often, that’s because I can’t: vendors frequently tell me what they are working on ahead of time under non-disclosure agreements. Another reason that I don’t make specific predictions is that I simply hate being wrong: my job depends on my being both trustworthy and generally accurate, and I’m not about to jeopardize that for a bit of extra attention in the press.