European regulators are ready to make a move and pounce on Google, formally accusing the search engine giant of violating European antitrust policies. E.U. regulators have been mulling over this case for a while now, and this new move will the the latest in a public threat to Googles business practices. At the heart of the antitrust case is Google's alleged use of its search engine to direct web users to its own products. Additionally, the E.U. investigation is looking into allegations that Google made it difficult for advertisers to move their ads to other platforms because Google was aggregating content from competitors in its search results.