There are times when a protracted discussion about a topic isn’t timely (or worth it), so we suggest someone “Google it”. If they had, for say the Gemalto SIM card hack, a person might have been introduced to a press release ahead of coverage. While press releases are often the catalyst to news, they’re sometimes used to mitigate damage. Such was the case with Gemalto. A tweak to Google Search now allows for press releases to pop up toward the top of queries, which may let the brand carry the narrative.