Information is pointless if you can’t find it when you need it. That’s the ethos that has driven search engines like Google just as it has “digital notebook” services like Evernote, and it’s also the reason why Google+ could eat Evernote’s lunch if it put its mind to it. With the news of Facebook’s one billion active users, questions as to how Google+ will compete with Zuckerberg’s empire have inevitably surfaced; of course, the best way to stay relevant is to offer something completely different altogether.















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