Automotive behemoth General Motors has ditched its Facebook advertising plans, the car company has confirmed, though it intends to continue using the social network for free outreach to consumers. GM gave no specific reason publicly for its decision to cease using Facebook adverts, but a source familiar with the decision told WSJ that the campaigns "had little impact on consumers" and were not being seen as the best use of advertising budgets.
This week the folks at Chevrolet have revealed that they'll be adding a lovely new Small SUV to their global lineup, setting up here to have it on display at the Paris Motor Show this year. This vehicle will be bringing room for five passengers as will not be showing up in the USA. Why make a fabulous vehicle such as this and release it everywhere except for the United States? Because Chevrolet already has a vehicle by the name of Equinox that's bringing the heat across the nation right this minute!
California has gained a reputation as one of the scripted governmental bodies in the world when it comes to the environment, and like it or not, there's no denying that its legislation drives green technology. At the moment the top six automakers in the state - Ford, GM, Chrysler, Toyota, Honda and Nissan - are required to sell a certain number of all-electric or fuel-cell cars every year. California has updated its mandate so that by 2018, any automaker that sells 20,000 vehicles or more in the state will also be held accountable.
There are some real live Cadillac-made semi-automatic "driverless" cars being tested this week using technology they call "Super Cruise." This mode of driving allows for fully automatic steering, lane-centering, and braking in highway driving conditions - but they've got to be optimal or it does not work. Detroit's test runs this week are said by Cadillac to possibly be ready for real-world use by the middle of the decade - we're looking at a boss here, folks, no hands!
General Motors has rolled out a new addition to its already-successful OnStar platform. Called Family Link, the new service lets users track other family members who have access to your car, allowing you to sign up for text messages and e-mail alerts when the vehicle arrives at a specific location or to let you know where it is at a specific time. Yeah, it's a double-edged sword, but it's a feature that customers want.
GM has announced that its new Cadillac XT is luxury sedan, which will go into production this spring, is set to get what GM claims to be the industry's first vibrating car seat offering tactile sensation. The point of the vibrating seat is to warn the driver of crash threats while driving and parking. The seat is called the Cadillac Safety Alert Seat and will generate vibrating pulse patterns on the left and or right side of the lower bolster of the seat.
Tech for astronauts and automotive engineers seldom overlaps, but a robotic glove co-developed by General Motors and NASA could change all that. An offshoot of the Robonaut 2 project from last year, the Human Grasp Assist device - known unofficially as the K-glove or Robo-Glove - promises to make manual labor less intensive as well as reduce the risk of repetitive-stress injuries by cutting the amount of force needed to hold and use tools.
General Motors has frozen Chevrolet Volt production as demand fails to keep up with current supply, though the company insists the electric-powered car hasn't been derailed by recent safety concerns. The Hamtramck, Michigan factory responsible for constructing the Volt will be offline from March 19 to April 23, GM confirmed to the WSJ, with around 1,300 workers unemployed for that five week period. Despite aggressive marketing and government subsidies for earth-friendly vehicles, the Volt missed its 2011 sales goals.
Air bags have been in vehicles for many years now, and while they have undergone changes over the years, they are undeniably saving lives in accidents. It's common today to have both driver and passenger side airbags. In the backseat, many vehicles even have side curtain airbags for the backseat passengers near the doors. Where airbag protection has been lacking has been from the center for the front seat occupants. GM is changing that with the addition of a center airbag for front seat passengers to its 2013 Acadia models.