Sony’s new CEO and President Kazuo Hirai has his work cut out for him: the company’s fiscal Q3 2011 results are out, and Sony’s revenues are down roughly $2bn (159bn yen) pointing to an even more miserable full-year loss than hitherto expected. Sony blamed Thai flooding, an increasingly competitive market landscape – particularly in the smartphone business – and the continued strength of the yen for its net operating loss of $1.18bn along with sales drooping 17.4-percent year-on-year. Among the primary culprits were LCD TVs and the PlayStation 3.













