Whenever I review a software product or gadget, one of the key elements I must consider is price. Time and again, I need to determine if the value a product delivers is enough to justify its price tag. And in far too many cases, it doesn’t.
But I’m starting to wonder how much price really matters. Surely we’d all like to save a few extra bucks whenever we can, but if the right product comes along that satisfies many of our desires, we find a way to justify purchasing it in our mind. The device over there that’s $200 cheaper is nice and all, but it’s not the one we want. And that’s all that matters.