freemium

Ubisoft to retire free-to-play Ghost Recon on PC

Ubisoft to retire free-to-play Ghost Recon on PC

While free-to-play games, often supported by in-game purchases with real money, have become the norm on mobile, developer Ubisoft has decided that the format just isn't working for some of its PC series. Ubisoft has announced that it will be shutting down the multiplayer shooter Ghost Recon Phantoms, along with three other free-to-play PC titles, before the end of this year.

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Nintendo insists on calling next mobile games “free to start”

Nintendo insists on calling next mobile games “free to start”

A rose by any other name would smell as sweet, Shakespeare did write. But the same is true for undesirable things as well. Nintendo might be trying to distance itself from the ubiquitous but still criticized free-to-play games, but its still ambiguous "free-to-start" model might not fare any better. In fact, given the literal interpretation of the phrase and Nintendo's rather colorful reputation in today's gaming market, the label might do more harm than good in promoting Nintendo's upcoming mobile titles.

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Pushbullet does AMA to answer Pro paywall change

Pushbullet does AMA to answer Pro paywall change

They say the best things in life are free, but when you're paying for server storage, bandwidth, or overhead, that just isn't true. But not everyone is willing to dish out dozens of dollars for a service, though some are definitely OK with it as long as the service is good. That is why the freemium model began to find something of a middle ground between the two extremes. Pushbullet lately switched to such a model, which garnered no small amount of noise on the Web. Now developers have gone to Reddit to answer some of the most pressing questions and criticisms about the unexpected move.

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Guild Wars 2 is now “Play for Free”, not “Free to Play”

Guild Wars 2 is now “Play for Free”, not “Free to Play”

With barely two months to go before its first and most massive expansion yet, ArenaNet has dropped a bombshell to entice more gamers to try out one of the longest (but definitely not the oldest) running MMORPG franchises in the market. Anyone can now play the base game of Guild Wars 2 absolutely for free. But that sounds a bit too much like going "free-to-play" and that is exactly the perception that ArenaNet is trying to avoid by not using the term and emphasizing that most things are still in status quo.

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LastPass goes free but only on single device types

LastPass goes free but only on single device types

It seems that freemium business models have won, with majority of services now offering a free but limited selection of features just to hook in new users and, when they get fed up with all the walls, hopefully sign up for a monthly fee. LastPass is also adopting that new setup but with a twist. New users signing up to the password management service will be able to use it for free on all smartphones but only on smartphones, or on all desktops but only on desktops.

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Nintendo to aim for a “free-to-start” mobile gaming model

Nintendo to aim for a “free-to-start” mobile gaming model

By announcing its plans to start a presence on mobile, Nintendo has practically sealed its fate in that part of the market. But, as with many advanced announcement, details of those plans haven't been fleshed out or, in some cases, might be totally non-existent. Nintendo isn't divulging much of its plans for the future but, at a recent shareholders' meeting, CEO Satoru Iwata revealed one aspect of its mobile business plan. It wants to distance itself from the negative image of "free-to-play" and will instead adopt a "free-to-start" business model. In other words, we're back to the days of demoware.

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Universal wants Spotify to tighten leash on freemium model

Universal wants Spotify to tighten leash on freemium model

There is very little doubt that, at least in the West, digital music has eclipsed sales of physical media like CDs. But it seems that even in the digital land there is a bit of unrest. Streaming services, particularly Spotify, are largely seen to be eating into the numbers of digital downloads, provided by the likes of iTunes. But the Universal Music Group, one of if not the world's largest music company and who holds a 5 percent stake in Spotify, wants even more and wants Spotify to "urge" its free users to upgrade to paid.

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1Password gets touchy with Touch ID, goes freemium on iOS

1Password gets touchy with Touch ID, goes freemium on iOS

Agile Bits is bumping 1Password on iOS to the big version 5 and this update is more than just a simple improvement over the current release. First, it has now gained support for using your fingerprint to get access to your password vault. And second, it marks the transition of 1Password into a freemium service, at least for iOS users.

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UK ad authority to EA Games: Dungeon Keeper ad lied

UK ad authority to EA Games: Dungeon Keeper ad lied

The freemium business model takes yet another blow, this time across the pond in the UK. The country's self-policing ad standards body came out with a verdict that finds EA Games guilty of using misleading advertisements in trying to sell its now controversial Dungeon Keeper mobile game. Fortunately for EA, they might not have to pay any price.

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SwiftKey goes free on Android

SwiftKey goes free on Android

One of the most popular third party keyboards on Android has just shed its price tag. In announcing a major update with new features, SwiftKey has also dropped the bombshell that it will now be available free of charge, but will still hold on to in-app purchases via a new add-on store.

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UK government investigating free-to-play games over unlawful microtransactions

UK government investigating free-to-play games over unlawful microtransactions

The Office of Fair Trading in London has announced that they are investigating free-to-play games to make sure that they are following all corners of the law. More specifically, the London-based regulators are investigating whether or not these types of games are unfairly pressuring gamers into making in-app purchases.

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EA says freemium model is most popular amongst gamers

EA says freemium model is most popular amongst gamers

Electronic Arts' Real Racing 3 was the first time that the series had gone to a freemium model, with in-app purchases being the money-maker for the company. However, while users can download the game for free, many folks weren't too pleased that restrictions were put on the game because of the $0.00 price tag. However, EA thinks that's what gamers want most.

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