In a world that's short on all sorts of resources from oil and gas to water, recently we've been asked to cut down our use yet more. Last week, Ralph de la Vega said heavy users of music over data on the AT&T wireless network were bandwidth hogs, that 3% of smartphone users were using 40% of his capacity and frankly, we need to all cut back just a bit. Spectrum is among the few things that they're not making any more of and, with more users than ever, it's going to be hard to come up with the capacity needed to keep everyone happy. One solution to this is to shift some of the capacity off of current networks and come up with new broadcast models for content distribution. The folks at FloTV have done just that. The service has been around for a bit, mostly on handsets from AT&T that carry support for the service. In a reverse trend the FloTV folks have gone from the phone to creating a dedicated device for the service.