As we’ve said time and again, Apple’s HealthKit has a lot of promise. The ability to view data about yourself via a single app (Health) is a neat idea. It’s been assumed that companies would jump at the chance to get on-board with HealthKit, and engage users on a whole new level. At least one major fitness technology brand isn’t interested. Fitbit is currently swearing off HealthKit, but aren’t staunchly against the platform. It seems they’re just being pragmatic about Apple’s new fitness darling.