This week, and really since inception, Apple Pay has had a lot of attention. The recent chatter surrounds Apple Pay problems, where some retailers are sidestepping the service due to their allegiance elsewhere. The problems are significant, but not insurmountable. Now Apple is responding, and a hashtag (#PayItSafe) has been created to unify fronts. Though Apple Pay isn’t new to mobile payments, they did rally the most of banners in a unified direction. Here’s why their opposition is significant, and might actually be a problem.