Fashion

Apple Watch’s premium fashion price ok with consumers, says survey

Apple Watch’s premium fashion price ok with consumers, says survey

In 2007, Apple kicked the smartphone industry into high gear and really got consumers interested in touchscreen devices with the original iPhone. A similar situation could be said for the Apple Watch and how the adoption rate of wearables may start to take off after its release early next year. A new survey from First Insight, a retail research company, seems to indicate that people are very interested in the Apple Watch, but much more as a fashion item than other smartwatches.

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Mira: a fashionable fitness tracker for women

Mira: a fashionable fitness tracker for women

Fashionable wearables are gaining traction, with products like the Ear-O-Smart earrings and the Omate Lutetia smartwatch ushering in what is sure to be a growing industry of smart jewelry. Mira is in the same vein as these products, taking the familiar fitness tracker technology available in a large roster of products and embedding it in a stylish bracelet. In conjunction with its mobile app, Mira provides "Boost" suggestions with a personal, encouraging slant to aid in improving one's fitness.

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Luxottica and Intel partner to make smartglasses stylish

Luxottica and Intel partner to make smartglasses stylish

Smartglasses are picking up speed, with Google rumored to be adding Intel's presence to its Glass wearable and Vuzix putting its own M100 model up on Amazon for pre-order. Though smart eyewear is a lot of things, stylish isn't really one of them, and Intel aims to change that. The company has announced a new collaboration with Luxottica to mix its smart technology with the latter company's fashionable eyewear knowledge to usher in a future of stylish wearables.

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Intel’s MICA: more than just a pretty face, still pricey

Intel’s MICA: more than just a pretty face, still pricey

Intel has just announced the availability of its new wearable MICA, short for My Intelligent Communication Accessory, where Intel and Opening Ceremony try bring up a product that blends technology and fashion. Unequivocally targeted at women who have a penchant for both worlds, MICA flaunts materials that very few smartbands and smartwatches would dare to wear. But it also has a bit of smarts hidden inside as well, though somewhat a bit less than a smartwatch, which still sounds quite OK, at least until you get to the price tag.

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Omate Lutetia gold smartwatch is first made for women

Omate Lutetia gold smartwatch is first made for women

In August Omate introduced a companion smartwatch with a design that targeted it at men, something that will soon be joined by the Omate Lutetia, a companion smartwatch designed for women. Omate says its wearable is the first smartwatch to be made exclusively for women, and with it comes a design that makes it appropriate for both formal occasions and everyday wear. "The Omate Lutetia will allow modern women to finally enjoy all the perks of a smartwatch without having to sacrifice their style," says the maker.

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Axent Wear Cat Ear Headphones unleashes your inner feline

Axent Wear Cat Ear Headphones unleashes your inner feline

Have you ever wanted to look like a cat while listening to your favorite tunes? No? Well, apparently thousands of people do. Their dreams may just come true now that there's Axent Wear, headphones that creates a fusion of all your feline desires, your personal and social audio needs, and bright LED lights around your head. That is, of course, if you're willing to take the risk of putting your money in a crowd-funding campaign to stand out from the crowd in a stylish, or ridiculous depending on your personal bent, way.

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Apple Watch hits Vogue cover with Liu Wen

Apple Watch hits Vogue cover with Liu Wen

It’s become clear that at least one of the publicity directions the Apple Watch will be going in is fashionable. The "editorial debut" of the Apple Watch in China will be with Vogue China, complete with a cover story and modeling by supermodel Liu Wen. We previously caught Liu Wen and the watch last month, finding her credentials powerful then as well - one of the top-paid models in the world, having worked with Chanel, Calvin Klein, and Victoria’s Secret in the relatively recent past - and likely the future as well.

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What on Earth is HTC thinking?

What on Earth is HTC thinking?

This afternoon HTC brought a number of fashion models on stage to an event where they’d planned on revealing several new devices. These models walked across the stage with MegaMan-like electronic music and soulless, model eyes. And no purpose. Or if the purpose existed, it wasn’t immediately obvious. It’s as if HTC picked up on the strangest and most useless elements in the average big-time Samsung Galaxy event and blew it up for their own event, complete with an extended mix for publishers in the audience - again, without an immediately apparent purpose beyond aesthetics.

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Model Liu Wen believed to be involved in Apple Watch launch campaign

Model Liu Wen believed to be involved in Apple Watch launch campaign

It's been made clear by now that Apple is not just targeting its forthcoming wearable device at tech enthusiasts, but at the world of high fashion as well. While the Apple Watch was first unveiled at Apple's own media event on September 9th, it was also given a one-day showcase recently during Paris Fashion Week. It was at this event that Chinese fashion model Liu Wen was snapped wearing the watch, and teasing that we'd be seeing more of her as its release approaches.

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