Businesses posting to Facebook already have a lot of hoops to jump through. Don’t be ‘overly promotional’, and don’t elicit ‘Likes’. You can’t post content that may be relevant to your business, either. also, don’t try to be like The Onion. Now Facebook is changing their News Feed algorithm altogether, and just plain adding more content from your friends, providing they don’t chatter too much. It’s not off-the-cuff, though; Facebook says they’re making changes in response to user feedback.