The 16GB Eye-Fi Pro X2 is the company’s new flagship offering and boasts a Class 10 rating that offers the same geotagging features and cloud service that’s provided with all of their other products. The new card will allow you to wirelessly connect your camera to your mobile device, or utilize a WiFi network to move images directly to your computer.

CEO and co-founder of Eye-Fi Yuval Koren says, “Cameras have more megapixels, and pictures and videos are more demanding in terms of size. Moving to a 16GB, Class 10 card keeps up with these trends and delivers what our customers have been asking for.” With megapixels of point-and-shoot cameras reaching into the teens, even regular consumers need more storage space for their photos, and Eye-Fi is looking to deliver on that.

The 16GB model will cost $100 and is currently available for pre-order from Amazon. The new memory card will also see launches in Australia and Japan soon, with a price tag of $108 AUD and ¥9980, respectively. The company also cut the price of their 8GB Pro X2 and Mobile X2 by $20, now priced at $80 and $60, respectively.

That saves time and makes for easier control over pictures, handy if you’re the sort of person who takes plenty of shots straight away and then wants to choose the best of them. To do it, the Eye-Fi card can create its own “soft Access Point” to which the app connects to; alternatively, if both card and gadget are on the same wireless network, it will use that instead.

You’ll need an Android device running 2.1 Eclair or higher, or an iOS device running 4.0 or higher, in order to use the system. There’s more on Direct Mode in Eye-Fi’s FAQ on the topic.

The update will use an Eye-Fi app on the device itself, though the company hasn’t confirmed which platforms it will be releasing software for. We’re guessing iOS – for the iPhone and iPad – as well as Android would be sensible options for the first wave of app releases.

Eye-Fi is billing Direct Mode as a way to get instant access to photos – for sharing on online galleries or via social networks like Facebook and Twitter – without having to rely on the usually lower-quality cameras fitted to smartphones. The functionality will be pushed out as a free update to Eye-Fi X2 cards later this year.

Press Release:

Great Images and Instant Gratification with Eye-Fi’s Direct Mode – THE Mobile Solution

New Card Technology and Eye-Fi App Enable Consumers to Get the Best of their Digital Cameras and Mobile Devices; Further Expands Eye-Fi’s Connected Ecosystem

MOUNTAIN VIEW, Calif., January 4, 2011 — Eye-Fi Inc. (www.eye.fi), makers of the world’s first wireless memory card, today announced Direct Mode at the Consumer Electronics Show in Las Vegas. Leveraging a combination of new technology in Eye-Fi cards and new Eye-Fi mobile apps, Direct Mode enables consumers to bring together the imaging quality of a digital camera and the connectivity of a smartphone or tablet in an unprecedented way. This innovative solution wirelessly connects the camera to the mobile device to provide a seamless experience between the moment a memory is captured and when consumers want to browse, edit, save and share their memories.

“For anyone who has ever had to choose between taking great images with their digital camera and the instant gratification of sharing with a smartphone, Direct Mode is the answer,” said Jef Holove, CEO of Eye-Fi. “New technology in the card combined with a free Eye-Fi app on a mobile device means consumers no longer have to compromise between rich, lifelike memories and saving or sharing those memories from anywhere.”

With Direct Mode, photos taken with your digital camera can immediately be sent to your smartphone or tablet. They can be viewed, used with myriad apps on the device, or uploaded and shared.

In addition, photos and videos can automatically and wirelessly be backed up and organized in the consumer’s private Eye-Fi View account. From there, they are accessible for viewing and sharing from any Internet connected device – regardless of which camera they were taken with.

“We have a diversity of devices we use for different purposes,” continued Holove. “Digital cameras are just plain better at taking photos and videos, especially when lighting, action, or zoom distance affect the shot. But, there’s no doubt that the apps, touch interface and always-connected nature of mobile devices are compelling. With this new technology, we are bridging the gap between the camera and mobile, bringing the best of all the devices that we own to the capture and sharing of memories.”

Eye-Fi also extends the browsing and sharing experience by providing a seamless connected imaging experience through its own ecosystem of partners – from leading digital camera makers like Canon, Nikon and Sony to 45 popular photo sharing sites like Facebook, Flickr and Picasa. The result is millions of photos and videos being effortlessly shared from cameras each month.

Direct Mode will be available as a free upgrade to all Eye-Fi X2 cards later in 2011.

To see more, Eye-Fi will be demonstrating this new capability at CES at booth #3615 in the “Living in Digital Times” section of the North Hall.

For more information, visit www.eye.fi.

The service supports automatic update emails, too, so you can have people automatically alerted when there’s new content to be browsed.  The last seven days’ worth of photos is free to view, though if you want longer it’ll cost you: £3.99 a month or £39.99 a year.

There’s also a new send-by-email feature – free for all users – which keeps an address book in the Eye-Fi system and allows for easier sending through old-fashioned means.  You can download the latest version of Eye-Fi Manager here.

Press Release:

VIEW AND SHARE DIGITAL MEMORIES ANYWHERE, ANYTIME WITH EYE-FI VIEW

New system and email feature lets people quickly show off and share content on multiple devices

London, UK, 28 October 2010 — Eye-Fi Inc. (www.eye.fi), best known as makers of the world’s first wireless memory card, today launches Eye-Fi View, giving consumers a new way to access their photos and videos from virtually any computer or mobile device. Along with Eye-Fi View, Eye-Fi also introduced a new email-sharing feature, allowing direct, private sharing of full-resolution images without clogging inboxes or requiring viewers to login.
“When we released the first Eye-Fi card three years ago, we solved the fundamental problem of getting pictures off the camera and onto computers and online sharing sites. As we enter the biggest photo-sharing season of the year – Halloween to Christmas – we’re delivering an even easier way for people to view and share photos from any device, with more control than ever,” said Jef Holove, president and CEO of Eye-Fi. “Photos and videos of the kids dressing up for Halloween or in the school nativity play can be easily emailed to grandma and shown off on dad’s iPad.”

When it comes to photography, viewing the images is the point, and more devices – from netbooks to smartphones to tablets – create more ways consumers want to view and show their memories. With Eye-Fi View, this content is now accessible from virtually any Internet connected device and can be viewed and shared at home, at the office or on the road.

Whether selecting certain photos to share on public sites, like Facebook or Flickr, or privately sharing several images or full albums with trusted email contacts, Eye-Fi makes it easy. By simply logging into their Eye-Fi account from any device, users can view photos, publish them on the web or share them via email.

“There are many sites on which pictures and videos can be shared. But even in this age of social media, email remains the most popular method of sharing among consumers,” added Holove. “With our unique approach to email sharing, Eye-Fi is extending its ease of use capabilities to customers who want to email their photos. Because, put simply, photos are created to view.”

With Eye-Fi’s email feature, users select contacts from their own address book, and recipients – whether Eye-Fi users or not – can easily download full-resolution images through a single link, without worrying about overwhelming their inbox.

Pricing and Availability

With the latest Eye-Fi Center release, Eye-Fi X2 card users can automatically send content to their Eye-Fi View. Access to content uploaded within the last seven days is always free. Upgrade to Eye-Fi Premium to maintain access to an unlimited amount of content for only £3.99 a month or £39.99 a year. All Eye-Fi users can take advantage of the new email sharing feature.

Eye-Fi products are now available at Jessops, selected John Lewis stores, Best Buy, PC World & Currys Megastores, Apple stores and online at Amazon.co.uk and WarehouseExpress.com. For more information, visit www.eye.fi.

As with the latest Eye-Fi cards, the Toshiba technology would support both JPEG and RAW images, and they reckon their more advanced individual control over which imags were transferred “minimizes power consumption compared with [the] current solution.”  Best of all, the rather unwieldy name is only a temporary thing and likely to change – we’d like to proffer RAWsquirt as an alternative – as more companies (hopefully) jump on board.

[via PhotographyBLOG]

Press Release:

Toshiba and Trek Establish Forum to Promote SD Cards Embedding Wireless Communication Functions

Tokyo—Toshiba Corporation (TOKYO-6502) today announced the launch of an industry forum to promote a new SD card that integrates Wi-Fi wireless communication with data storage capabilities. The forum, the “Standard Promotion Forum for Memory Cards Embedding Wireless LAN”* has been founded by Toshiba and Singapore-based Trek 2000 International Ltd..

In recent years, as digital cameras have achieved huge rates of market penetration, the need for quick and easy way to share photographs has grown. The new card offers an innovative solution that brings new capabilities to the already very popular SDHC format.

The card is designed to bring Wi-Fi functionality to digital still cameras that have an SDHC slot. Once in a camera, a card can recognize and communicate with the same type of card in another camera (on a one-to-one basis), and users can exchange photographs quickly and easily. It also allows users to upload and download photographs to and from a server without any need for a cable connection or transfers of the memory card.

The new card is compliant with the SD memory card standard, supports IEEE 802.11b/g and has an 8-gigabyte capacity. It can transfer both JPEG and RAW images, the two most widely used digital formats.

Toshiba and Trek will invite the participation of digital camera manufacturers and other interested parties in promoting the card, and in exchanges of technical information toward establishing standard specifications and expanding the use of the card.

Toshiba is a market leader in the development and manufacture of NAND flash memory, which is indispensable for today’s personal digital devices. The company seeks to enhance and expand its memory business by proposing new applications for NAND flash memories.
Features of SD card embedding wireless communication functions

1. The ability to send and receive image data among digital still cameras equipped with an SDHC slot and the card.
2. Upload and downloads of digital photographs between a digital still camera equipped with an SDHC slot and the card, and in a Wi-Fi environment, and a server.
3. User management of image transmission and reception minimizes power consumption compared with current solution.

Card key specifications
Wireless LAN Standard: IEEE 802.11 b/g
SD card capacity: 8-gigabytes
Applicable formats: JPEG, RAW

Outline of The Forum
Name: Standard Promotion Forum for Memory Cards Embedding Wireless LAN*
Co-Lead Companies: Toshiba Corporation and Trek 2000 International Ltd.
Established: June 29, 2010

* Standard Promotion Forum for Memory Cards Embedding Wireless LAN is a provisional name and may be subject to change.

The Eye-Fi concept is simple: instead of just fitting flash memory into an SDHC card, squeeze a WiFi radio in there too, and allow the card to connect to wireless networks and instantly offload whatever photos and video you shoot. The first-gen models had a relatively small quantity of storage and WiFi b/g support; this third-gen Eye-Fi Pro X2 packs 8GB and 2.4GHz WiFi b/g/n for faster transfers. The X2 line is also the first from the company to use their new chipset, which they reckon also improves performance especially with RAW images. The Pro X2 is a class 6 card, and there are various geotagging, ad-hoc, hotspot and other options too.

Before you can use the wireless functionality, the Eye-Fi Pro X2 has to be configured to recognize whichever WiFi networks you’ll want to use. That’s a case of plugging the SDHC card into the included USB reader and installing the company’s latest Eye-Fi Manager, an app built on Adobe Air. As well as setting up networks (which can either be discovered locally, as with regular WiFi connections, or inputted manually by SSID and password should the network itself not be within range) the Manager app also allows you to set exactly what happens to images when they’re transferred.

There’s a surprising amount of flexibility here, too. You can have multiple destination computers, with video, RAW and JPEG images funnelled into different folders, as well as choose from multiple online gallery sites like Flickr and Photobucket. Finally there’s the option to upload direct to an FTP site, assuming you have the credentials. Eye-Fi Manager works both as a setup system and as a photo sharing app: you can browse and control multiple Eye-Fi cards through the one interface, as well as drag in photos from elsewhere to be uploaded to the same galleries.

Ad-hoc connectivity sounds like it should bypass the initial WiFi network setup, but actually it’s a way of directly connecting the Eye-Fi Pro X2 to your computer without a wireless router in-between. That could come in useful if you’re working away from your home or office network. We wish Eye-Fi Manager made it slightly more straightforward, though; you have to set up the host network on your laptop manually, then go through registering the new network with the SDHC card in the usual way. We had better results using a MiFi portable wireless router as intermediary.

The boost in potential WiFi speed – from b/g to b/g/n – might make a noticeable difference for direct transfers, but we didn’t see a huge change over earlier Eye-Fi cards. Still, it should help out with larger file sizes produced by high resolution DSLRs. Of course, the transfers will only be as fast as the slowest leg of your network, so you’ll need an 802.11n-capable router and computer to see the benefit. If the Eye-Fi card and your computer are on the same wireless network then the transfer is all made locally, but if they’re transferring remotely then you also need to take into account connection upload/download speeds, which will be significantly less than what the 802.11n radio is capable of.

More effective is Endless Memory, another new feature to the X2 line and one which promises to bypass concerns over running out of card storage at any point. Endless Memory optionally deletes old photos and video – once its been verified that they’ve been offloaded from the card’s memory – so that there’ll always be space for more content. You can choose the threshold at which point photos or video (starting with the oldest) is deleted, based on a percentage of remaining storage space, and it certainly works. Eye-Fi say Endless Memory verifies the safe transfer of media before it deletes, though we’re not entirely sure how this is done; it’s also worth noting that if you’ve got your card to upload directly to an online gallery, and in the process that gallery – like, say, Facebook – permanently re-sizes the shot, if Endless Memory deletes the original you’ll only ever have that re-sized version.

Geotagging, meanwhile, uses Skyhook Wireless’ WiFi hotspot triangulation system to add location data to your photo’s EXIF header, meaning that if you later view them in a location-aware app – such as iPhoto or Google Picasa – you can group images by the place at which they were taken. Since it’s not true GPS the limitation is Skyhook’s database: they quote 70-percent of the US/Canadian population, together with “70-percent of the populated areas in Germany, France and the UK.” There are also pockets of coverage in Asia, but it’s certainly not ubiquitous.

Speaking of WiFi hotspots, the Eye-Fi Pro X2 comes with a year’s worth of automatic access to AT&T’s hotspots in the US; the card will automatically connect and pick up uploading where it left off. It’s also possible to register other WiFi hotspot accounts that you may subscribe to, for instance Boingo, which promises the same seamless connectivity.

There’s undoubtedly plenty to like about taking a photo and seeing it almost instantly pop up on your computer, and it’s still hard to believe that Eye-Fi can fit all the necessary hardware into something the size of a memory card. At $149.99, the Eye-Fi Pro X2 isn’t cheap, but if you’re unlikely to need RAW image support – like, we’d imagine, most home users – then the Eye-Fi Explore X2 (at $99.99) supports everything the Pro does, bar RAW images and Ad-Hoc transfers. Even cheaper are the Connect X2 and Geo X2, at $49.99 and $69.99 respectively, each having 4GB of storage but lacking hotspot support and, for the very cheapest card, geotagging support. Most people would be satisfied with the Explore X2, but overall this latest generation of Eye-Fi card certainly impresses.

The Connect X2 enables easy uploads of images and video to 25 different online gallery sites, including Flickr, Facebook, YouTube and Picasa.  Meanwhile the Explore X2 packs the same gallery support as well as lifetime automatic geotagging and a year’s worth of WiFi hotspot access across over 21,000 different US sites.

Both cards will work with the recently released Eye-Fi Center management app, which replaces the company’s online setup system.  The Eye-Fi Connect X2 is priced at $49.99 while the Eye-Fi Explore X2 is priced at $99.99; both are on sale now.

Press Release:

Eye-Fi Doubles Speed and Capacity in New Wireless Memory Card Line-Up

Eye-Fi Also Doubles its Hotspots so Users Can Upload from more than 21,000 Hotspots

MOUNTAIN VIEW, Calif., March 23, 2010 — Eye-Fi Inc., makers of the world’s first wireless memory card for digital cameras, today unveiled new wireless memory cards that deliver the next generation Eye-Fi experience of the award-winning Eye-Fi Pro X2. The “X2” family of Eye-Fi cards have faster-than-ever wireless photo and video uploads, improved performance, and virtually endless storage capacity with Endless Memory mode. The new product line-up is available today starting at $49.99.

Eye-Fi has also more than doubled its hotspot upload locations. Now, users of the Hotspot Access feature can upload photos and videos directly from their camera at more than 21,000 hotspots in the United States including 6,500 Starbucks coffeehouses, and Harborlink hotspots such as BP gas stations.

“Just in time for spring outings and summer road trips, we’re giving users the ultimate Eye-Fi experience – it’s faster and even more convenient,” said Jef Holove, CEO for Eye-Fi. “Uploading and sharing your memories with friends and family is as simple as finding a nearby Starbucks and turning on your camera. We do the rest.”

The Eye-Fi Connect X2 and Explore X2 join the Pro X2 as Eye-Fi’s new family of products, each with Class 6 performance, an 802.11n radio for significantly faster uploads and Endless Memory mode. All Eye-Fi Cards will be available at retailers including Best Buy, Office Depot, Amazon.com, Adorama, B&H and J&R.

Eye-Fi Connect X2 – At 4GB capacity, the Eye-Fi Connect X2 will automatically upload JPEG photos and videos to the computer and one of more than 25 online sharing sites, such as Flickr, Facebook, YouTube or Picasa, through a Wi-Fi network. MSRP: $49.99.

Eye-Fi Explore X2 – At 8GB of capacity, the Eye-Fi Explore X2 will automatically upload JPEG photos and videos to the computer and one of more than 25 online sharing sites. It offers lifetime automatic geotagging so photos and videos arrive at the user’s computer with location information already included to identify where the image was captured. Explore X2 also offers one year of hotspot access for uploading away from home at more 21,000 hotspot locations across the Unites States and through open hotspots. MSRP: $99.99.

Eye-Fi Pro X2 – Unveiled at CES and winner of CNET’s “Best of CES” award, the 8GB Eye-Fi Pro X2 will automatically upload JPEG and RAW photos and videos to the home computer, and will send them to one of more than 25 online sharing sites. It also allows users to create an ad hoc connection directly to their computer to wirelessly upload photos and videos while away from a wireless router. Like Explore X2, Pro X2 offers lifetime geotagging and one-year of hotspot access to enable uploads away from home at more than 21,000 hotspots and open hotspots. MSRP: $149.99.

Double the Hotspots Makes Uploading Even More Convenient
Beginning March 31, any existing or new Eye-Fi user with an active hotspot service plan can upload at more than 21,000 hotspots across the Unites States, including Starbucks and BP gas stations. Users simply walk into a supported hotspot, turn on their camera, and photos and videos will automatically upload to their computer or favorite sharing Web site. Users don’t even need to have their computers with them. Users can also upload through any open hotspot with no user agreement page. For a complete map of supported hotspots, please visit http://www.eye.fi/how-it-works/features/hotspot-access

Never Miss a Photo Opp with Eye-Fi’s “Endless Memory”
Eye-Fi’s new cards include the “Endless Memory” feature, which lets users choose to have Eye-Fi automatically make space available on their memory card after photos and videos are safely uploaded to the computer or Web. When the card reaches the user’s pre-determined amount of space used, it will remove files that have been safely uploaded, beginning with the oldest – even when the card is not connected to a network. If files have not yet been uploaded, Eye-Fi will not remove them. This option can be set up in Eye-Fi Center.

Eye-Fi Center – Easier Storing and Sharing on Multiple Sites
All Eye-Fi users can download the new Eye-Fi Center desktop application that makes organizing and sharing photos and videos easier. Eye-Fi Center has a redesigned interface that offers new features and is easy to use. Users can drag and drop photos and videos to publish them easily to multiple online locations – even including photos and videos that weren’t taken with an Eye-Fi card. Users can download the software at http://support.eye.fi/downloads.

Eye-Fi has received numerous product awards including Mac Observer’s Editor’s Choice 2010 Award and Popular Photography’s 2009 Photography’s Outstanding Products (POP), and was named a CES 2010 Innovations Honoree. For more information, please visit www.eye.fi or follow us on Twitter @EyeFiCard.

About Eye-Fi
Founded in 2005, Eye-Fi is dedicated to building products and services that help consumers manage, nurture and share their visual memories. Eye-Fi’s patented and patent-pending technology wirelessly and automatically uploads photos and videos from digital imaging devices, including digital cameras and the iPhone, to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company’s investors include LMS Capital, Opus Capital, Shasta Ventures and TransLink Capital. More information is available at www.eye.fi.

There are in fact two elements to the new Center, one a native app and the other an Adobe AIR app.  They’re both compatible with Windows XP, Windows Vista, Windows 7 and Mac OS X (10.5 & 10.6).  Rather than just being able to share photos saved onto the Eye-Fi card itself, Eye-Fi Center also allows you to import photos from other sources – whether your archives or non-WiFi cameras – and share them too.  It’s a free download here.

[via Twitter]

According to the Eye-Fi blog, that’s all down to their new X2 engine, which bundles together a 200 MHz ARM926 processor with an MMU, dedicated flash and radio interface engines, and encryption acceleration hardware.  Combined, they’re good for improved WiFi-triangulation geotagging accuracy and “Endless Memory”, Eye-Fi’s new system whereby images and video are automatically deleted from the X2 once the card has verified that they’ve been correctly uploaded to the server.

The Eye-Fi Pro X2 will also come with Eye-Fi Center, the newest version of the company’s desktop manager app for PC and Mac.  Eye-Fi Center will also be available for existing Eye-Fi owners, though so far we can’t find it to download on their site.  As for the Eye-Fi Pro X2, that’s available for $149.99.

There’s also an SD card slot that’s happy with SDHC and SDXC memory, meaning you could add a further 64GB if your wallet can afford it.  A 5x optical zoom, digital image stabilization and face detection are also onboard, together with a stereo speaker and flash.  Sanyo have also fettled the CG110 to aid Eye-Fi memory card compatibility, with improved power and access point management.

Connectivity includes USB 2.0, HDMI and composite, along with an A/V output, and there’s a 2.7-inch fold-out LCD preview display.  Sanyo reckon you’ll see 190 still shots or 60 minutes of Full HD recording from a single charge.  No word on pricing, but the Sanyo XACTI CG110 will arrive in Japan in late April 2010, in both black and red.

Endless Memory – which can be switched off – automatically starts deleting from the oldest saved image, and users can pre-select how much spare memory they’d like to have at any one time.  Since the Pro X2 checks with the gallery to make sure the image/video has transferred successfully, there’s apparently no chance of accidental deletions.  Meanwhile, Eye-Fi have also revealed Eye-Fi Center – a free download for all users – which is a desktop version of the current web-app.  As well as streamlined control over gallery uploads, Eye-Fi Center will allow for the easy import of non-Eye-Fi images and video and their respective uploads too.

The Eye-Fi Pro X2 uses the latest version of the company’s proprietary Arcturus chipset, and is one of the first such devices to fit 802.11n support into such a form-factor.  It also offers ad-hoc connectivity (i.e. direct to a WiFi-paired computer, rather than via a router), automatic geotagging and hotspot access.  It’ll be available for preorder from today, priced at $149.99.

The Eye-Fi cards can now upload video directly to Facebook form digital cameras without having to have a PC turned on. The uploaded video will also be added to the newsfeeds update to alert friends of the new addition.

The new update will be added via the Eye-Fi software installed on the user’s computer and new cards should include the feature. The Eye-Fi cards range in price from $49 to $149 and have 4GB of storage. The fact that they send photos and video automatically to your computer or to social networking sites makes them well worth the money. The series also now supports Mac Snow Leopard as well.

A further version will support T-Mobile USA’s 3G bands.  However, the existing MiFi 2200 available on Sprint and Verizon will not support the applications, as those models lack the app processor and memory found in the 2352/2372.

As for functionality, that has not been fully detailed but Nomadesk’s app will not only allow WiFi-connected users to access files stored on a memory card inserted into the MiFi’s microSD slot, but sync with cloud-based storage, while Alcatel-Lucent’s app provides a standalone business security suite with automatic patches and anti-virus updates.  Eye-Fi’s software, meanwhile, is expected to offer image uploads to various online galleries.  Novatel have previously described to us a situation where images could be sent from a digital camera to the MiFi, stored on its memory card (leaving you fresh room on the camera itself for more shots), then automatically resized and the edited images uploaded to an online gallery; meanwhile the full-resolution shots would be kept on the MiFi itself, saving on your included data bundle in the process.

While Eye-Fi’s SD cards offer some of that functionality, and will in fact work with a MiFi as a simple WiFi-enabled 3G connection, the MiFi software would allow you to offload content from your camera even without a 3G connection.  Then the MiFi would automatically upload the shots when it next goes online.

Future applications for MiFi might download a local copy of email, RSS and other news, for reading when you don’t necessarily have a wireless connection.  The MiFi is also – with the right software – capable of pinging a WiFi-connected device to alert it to new information, in the manner of push email.  Novatel Wireless kicked off their MiFi Developer Program back in July.

Press Release:

Novatel Wireless Introduces Second Phase of MiFi™ Developer Program

Intelligent Platform Enables Innovative Applications and Increased Value

SAN DIEGO – Oct. 6, 2009 – Novatel Wireless, Inc., (Nasdaq:NVTL), a leading provider of wireless broadband access solutions, today announced the second phase of the MiFi Developer Program. Available to select software developers and enterprise customers through the Novatel Developer’s Lounge, the MiFi Developer Program provides a rich set of application programming interfaces (APIs), detailed programming guides and technical support for the creation of value-added software applications on the MiFi platform.

Leveraging MiFi’s ample storage capacity, processing power, and GPS capability, software developers will be able to deliver innovative mobile applications for both consumers and the enterprise. One such Novatel partner is leveraging the MiFi SDK to develop an intelligent file management, sharing, and storage application offered through MiFi’s Web UI. The application provides access to local files, the SD card, and cloud storage, as well as several unique user options for file sharing, synch and security.

“With this expansion of the MiFi Developer Program, we will be working with a select number of developer partners to bring additional applications and value to the intelligent MiFi platform. Supporting our partners in the development community is key, so this phase of expansion will give us greater exposure to developer requirements,” said Rob Hadley, CMO, Novatel Wireless.

For more on the Novatel Developer’s Lounge visit:

http://www.novatelwireless.com/index.php?option=com_content&view=article&id=219&Itemid=545

Not so long ago I got her an Eye-Fi SD card for her camera allowing the memory card to do all the uploads automatically, and it works great. The catch for some Eye-Fi users was that not all products and software the company offers were Mac compatible.

Eye-Fi has now announced that it has updated its manager software to allows all of its products to work with Mac computers, including the new Snow Leopard OS. Eye-Fi cards now integrate seamlessly with iPhoto, the iPhone, and MobileMe. The only catch is that MobileMe integration requires the WebShare service costing $9.99 per year.

Monday’s here and we’ve got another week ahead of us. And today’s already been pretty busy, considering Apple’s gone and outed the official release date of their upcoming OS, and even Nokia got some netbook action unveiled. And while I’m sure someone at Sanyo cares about all of that, we’re sure they’re thinking you should be more excited about a small camcorder that’s capable of recording at 720p. And, if that’s not all, there’s something else that might entice you to grab this little camera.

First though, we should mention that while Sanyo has brought its previous Xacti camcorders here to the States, this model, the Xacti CG11, will release first in Japan, but there isn’t any reason to think it won’t come here soon. Stats wise, the CG11 is promoting that 720p record rate, but obviously that’s not revolutionary or anything. What makes the CG11 stand out though, is its on board built-in recognition of Eye-Fi cards. This gives users the ability to transfer the recorded videos has taken, and share them with YouTube and other online video sites without having to plug anything in. And compared to the previous CG10 model, the CG11 also acquires a mini-HDMI port to preview your stuff on a bigger screen, at full resolution.

The CG11 takes JPEG images at 10-megapixels, and offers a 5X optical zoom. It has video capture at H.264. And memory is the pretty standard SDHC cards. For those lucky enough to be in Japan to get their paws on this thing, it starts shipping September 11th, and will cost about $317 locally. You probably won’t have to wait very long to get your hands on this here in the States though, so be a little patient if you want some 720p, Eye-Fi sharing goodness.

[via Impress]

Eye-Fi

The 2GB card can also be used with MobileMe and other online galleries and social networking sites for $9.99 per year.   The company already offers a free iPhone application which allows for direct uploads from the iPhone together with geotagging.

While none of these features are particularly new compared to Eye-Fi’s existing range – and indeed the capacity is half that of the recently-announced Eye-Fi Pro, it does seem to bring some of the more advanced functionality to a lower price point, for instance direct WiFi connections with a nearby MacBook.  The Eye-Fi Geo is available now, on sale exclusively through Apple stores and Apple.com; it’s priced at $59.99.

Press Release:

EYE-FI INTRODUCES THE EYE-FI GEO APPLE EXCLUSIVE WIRELESS MEMORY CARD WITH UNLIMITED GEOTAGGING

Eye-Fi Offers Users an Effortless Geotagging and Photo Sharing Experience When Using iPhoto, an iPhone or MobileMe

MOUNTAIN VIEW, Calif., July 29, 2009 — Eye-Fi Inc. today unveiled the Eye-Fi Geo card, a new wireless SD memory card exclusive to Apple that allows users to automatically upload photos from a digital camera to a computer and offers lifetime geotagging service. Available today in all Apple stores and online, the Eye-Fi Geo card is the latest addition to the Eye-Fi product family that is built to seamlessly integrate with Mac products and applications, including iPhoto ’09 and ’08, the iPhone and MobileMe.

“Apple users want simplicity and an effortless user experience, so it’s not surprising that a significant number of our users are on Macs,” said Jef Holove, CEO of Eye-Fi. “The Eye-Fi Geo is the perfect companion for iPhoto’s new ‘Places’ application to pinpoint photos on a digital map so memories are displayed in a richer, more meaningful way.”

The Eye-Fi Geo wirelessly uploads photos straight to a folder on your computer or Apple’s iPhoto gallery where they arrive automatically geotagged with location information about where the image was captured.

Eye-Fi continues to embrace its loyal Mac following by developing products that seamlessly integrate with Apple products and features. iPhoto ’09’s “Places” lets users search and sort photos by location using geotags from the Eye-Fi Geo card. Users can also upgrade their Eye-Fi Geo card to share images online at MobileMe or one of more than 20 other photo sharing and social networking sites for a $9.99 annual fee.

Earlier this year, Eye-Fi released the Eye-Fi application for the iPhone, which wirelessly uploads photos from the iPhone to the Web and into iPhoto, or organized folders on a computer. With Eye-Fi, users can aggregate all of their photos – from both an iPhone and a digital camera –to manage and share photos in one place regardless of which device the photos are taken on. Eye-Fi users with iPhones can download the app for free.

The 2GB Eye-Fi Geo card is available exclusively at Apple stores and Apple.com for $59.99. Eye-Fi’s complete line-up of wireless SD and SDHC memory cards, including the Eye-Fi Pro and Eye-Fi Explore Video cards, range in price from $49-$149 and are available at www.eye.fi, in store at Apple Retail Stores and Best Buy locations, and at major online retailers such as Amazon.com, Walmart.com and Costco.com.

Eye-Fi cards have won numerous Mac product awards, including “Best of Show” at Macworld 2008 and The Mac Observer’s “Editors’ Choice Award 2008” at Macworld. For more information, please visit www.eye.fi/apple, or follow Eye-Fi on Twitter @EyeFiCard.

About Eye-Fi

Founded in 2005, Eye-Fi is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi’s patent-pending technology works with Wi-Fi networks to automatically send photos and videos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company’s investors include LMS Capital, Opus Capital, Shasta Ventures and TransLink Capital. More information is available at www.eye.fi.

The two cards, manufactured by Mitsumi Electric Co Ltd and Renesas Technology Corp, are based on a design by KDDI but use different wireless components.  The Mitsumi Electric card, on the left in the image above, relies on Atheros Communications Inc’s AR6002 chipset with integrated RF transceiver and baseband processing.  Meanwhile Renesas Technology uses its own KS3021 RF transceiver IC and KS7010 baseband processing IC.

The antenna on both cards is around a third the overall size; none of the companies involved revealed what sort of range users might expect.  KDDI envisage the WiFi microSDs being used to add WLAN wireless to cellphones and other mobile devices, though there’s no word on a possible release date nor pricing.

The Eye-Fi Pro 4GB now includes “Selective Transfer”, which allows users to choose which photos and/or videos are uploaded.  This bypasses the issue with the older cards where every shot was transferred; according to Eye-Fi all users will now be able to use Selective Transfer, not just those with the Pro 4GB.  Images are selected by locking them through the camera’s own menus.

Meanwhile the Pro 4GB also supports RAW images, making it more appealing to pro-photographers, which like the JPEG images can be geotagged automatically.  WiFi ad-hoc connections directly between the camera and a computer can be used for peer-to-peer transfer, too.

Users also get access to more than 10,000 Wayport hotspots, together with any open WiFi hotspots they may come across, and the system supports in excess of 25 online photo/video sharing sites.  Of course, media is also stored locally in the card’s own storage too.  The Eye-Fi Pro 4GB is available now, priced at $149.

Press Release:

EYE-FI UNVEILS 4GB WIRELESS MEMORY CARD WITH RAW IMAGE SUPPORT

The Eye-Fi Pro Card Supports Transfers without the Need for a Router or Internet; Users Can Now Select What Uploads

MOUNTAIN VIEW, Calif., June 10, 2009 — Eye-Fi Inc. today unveiled the Eye-Fi Pro, a new wireless SDHC memory card for digital cameras that allows professionals and photo enthusiasts to automatically upload images straight from their camera to their computer and the Web. Available today, the Eye-Fi Pro includes RAW image support and peer-to-peer connectivity for a direct connection between the camera and a computer, no router or Internet connection required (also known as ad hoc).
Eye-Fi also announced today that all Eye-Fi card users can now select which photos or videos they want to wirelessly transfer from their camera to their computer or the Web, using the new Selective Transfer feature.
“People are engaged in photography at a deeper level than ever before. They have moved from being casual photographers to passionate enthusiasts, shooting in RAW for more extensive editing, adding geotags for a richer experience or using an online gallery to share their work,” said Jef Holove, CEO of Eye-Fi. “These people are looking for tools that advance the art of photography and make it more efficient – and the Eye-Fi Pro does both.”

About the Eye-Fi Pro
The Eye-Fi Pro lets users wirelessly upload more file types, including JPEG and RAW images and videos. The Eye-Fi Pro also allows users to create an ad hoc connection through their computer or other mobile device to wirelessly upload media files while away from a wireless router.
“The Eye-Fi Pro has streamlined my workflow. It lets me quickly upload files in the background while I continue my photo shoots. My clients can choose their best shots in near real time,” said Jeff Sockwell, an Eye-Fi Pro beta user and professional photographer who used Eye-Fi in a portrait session with more than 150 dance students. “I also have assurance that photos are automatically saved both on my computer and my Eye-Fi Pro.”
Like the Eye-Fi Explore Video, the new Eye-Fi Pro will automatically upload images and videos direct to more than 25 online photo and video sharing sites. It also lets users upload away from home at more than 10,000 Wayport and open hotspots, and will automatically geotag photos with information about where the images were taken. The Eye-Fi Pro is now available at Amazon.com and www.eye.fi for an MSRP of $149.

Selective Transfer
Also announced today is Eye-Fi’s newest feature, Selective Transfer, that gives users more control over which photos and videos to upload. Using the standard “protect” or “lock” feature in any camera’s menu, users can select which files to wirelessly upload. Any “protected” photo or video will automatically be uploaded, and all photos and videos will remain on the memory card until the user manually deletes them. Selective Transfer is free and available now for all Eye-Fi card users through the Eye-Fi Manager.

At the Leading Edge of Camera Technology – Eye-Fi Connected cameras
In effort to meet prosumers’ increasing camera feature set demands and widen wireless adoption, manufacturers are offering Eye-Fi card recognition and optimization. The Eye-Fi Connected camera features range from power setting optimization to on-camera notifications while photos and videos are wirelessly uploaded. These new cameras include Nikon’s latest model, the D5000 (which follows in the footstep of the already Eye-Fi Connected D60 and D90), as well as the entire spring line-up of Casio cameras, including the Casio EX-S12, Casio EX-S5, Casio EX-FS10, Casio EX-FC100 and Casio EX-Z29.
Eye-Fi’s complete line-up of wireless SD and SDHC memory cards range in price from $49-$149 and are available at www.eye.fi, in store at Apple Retail Stores and Best Buy locations, and at major online retailers such as Amazon.com, Walmart.com and Costco.com.
Eye-Fi has received numerous product awards including Popular Science’s “Best of What’s New” for 2008 and PC World’s “The 100 Best Products of 2008.”
For more information, please visit www.eye.fi, or follow Eye-Fi on Twitter @EyeFiCard.

About Eye-Fi
Founded in 2005, Eye-Fi is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi’s patent-pending technology works with Wi-Fi networks to automatically send photos and videos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company’s investors include LMS Capital, Opus Capital, Shasta Ventures and TransLink Capital. More information is available at www.eye.fi.

The sites that just recently received support include Photobucket, SmugMug and Picasa Web Albums. Now, with a capable video or still camera, you can quickly and easily upload your media to the sites over a Wi-Fi connection. The media will transfer from the media card itself straight to the website of your choice.

The Eye-Fi cards can be set up to sync with a computer instead of performing Internet transfers, if you’d like. There are currently two versions of the card on the market, the 4GB Eye-Fi Share Video wireless SD memory card, which costs $79 and the 4GB Eye-Fi Explore Video, which costs $99.

As well as uploading photos and video, the card will also geotag images.  This doesn’t use an actual GPS receiver, but by attempting to triangulate WiFi connectivity nearby; it’s not an exact science, and of course if there’s no connection then there’s no location data.  Eye-Fi also include a year’s worth of Wayport hotspot service, though only one of the four Brent tried would actually let him upload.  That was predominantly because the other three had login pages that his camera couldn’t get past.

Still, the general opinion is good, although a period of downtime for the Eye-Fi servers does prompt a few concerns about whether the service will always be available when you want it.  At $99.99 it’s a lot more expensive than a basic 4GB SDHC, but if you regularly share photos and video then it’s likely worth a look.

[via Zatz Not Funny]

Two new video-capable cards are on offer, the Eye-Fi Share Video and Eye-Fi Explore Video, each with 4GB of storage and fitting into a standard SD card slot.  The Explore Video card automatically geotags images (where location data is available) and offers access to over 10,000 WiFi hotspots.

As for the iPhone application, which is released today, it allows Eye-Fi users to store and share all their photos, from both their iPhone and a camera, into the same computer folder and to one of 25 online galleries.  It’s available from the Apple App Store.

The new Eye-Fi cards are available for pre-order, priced at $79  for the 4GB Eye-Fi Share Video and $99 for the 4GB Eye-Fi Explore Video.  They’ll begin shipping later this month.  Eye-Fi’s last-gen 2GB cards will also get a price-cut.

Press Release:

Eye-Fi Launches 4GB wireless memory cards that automatically upload videos to YouTube and Flickr

Next Generation of Wireless Memory Cards Feature More Capacity, Lower Prices; Eye-Fi Also Announces New iPhone Application

MOUNTAIN VIEW, Calif. — March 3, 2009 — Eye-Fi Inc., makers of the world’s first wireless memory card for digital cameras, today announced the release of two new wireless SD memory cards that will upload videos directly from a digital camera to a computer and the Web. Videos are growing in popularity, and more than 144 million videos were viewed online in 2008, according to comScore. In addition to automatic photo uploads, the next generation Eye-Fi cards effortlessly deliver their video clips to YouTube or Flickr.

“The magic of Eye-Fi’s new cards is that they work with the camera you already own to capture photos – and now videos – and send them directly to the Web for sharing,” said Jef Holove, CEO for Eye-Fi. “Whether you’re spending time with your kids or chatting with a friend, your memories will upload in the background for instant sharing – all by simply turning on your camera.” The 4GB Eye-Fi Share Video and Eye-Fi Explore Video cards can upload photos and videos directly to one of more than 20 online photo sharing and social networking sites. The Eye-Fi Explore Video card automatically geotags photos and videos with location information about where the image was captured, and offers hotspot access at more than 10,000 Wi-Fi locations for photo and video uploads away from home.

“According to our research, nearly half of consumers reach for their digital camera to take video, instead of their other video capture devices, like phones or camcorders,” said Alan Bullock, research analyst with InfoTrends. “Solutions like Eye-Fi make it easy for consumers to use the digital camera they already own to shoot and share videos.”

The next generation Eye-Fi cards are available for pre-order at www.eye.fi for an MSRP of $79 (4GB Eye-Fi Share Video) and $99 (4GB Eye-Fi Explore Video). The cards will be available in stores later this month.

Eye-Fi’s current line-up of photo memory cards are now available at new prices – $49 for the 2GB Eye-Fi Home and $59 for the 2GB Eye-Fi Share, both which upload photos only. All cards can be purchased at Apple Retail Stores and Best Buy locations nationwide, and at major online retailers such as Amazon.com, Walmart.com and Costco.com.

Tomorrow, Eye-Fi will release a new iPhone application that allows Eye-Fi users to store and share all their photos, from both iPhone and a digital camera, into the same organized computer folder and to one of 25 online photo sharing Web sites. iPhone users who own an Eye-Fi card can download the free application from Apple’s App Store.

Eye-Fi cards have won numerous product awards, including Good Housekeeping’s V.I.P. award in 2009 and “Last Gadget Standing” at the 2009 Consumer Electronics Show in Las Vegas for the second year in a row.

About Eye-Fi
Founded in 2005, the company is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi’s patent-pending technology works with Wi-Fi networks to automatically send photos and videos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company’s investors include LMS Capital, Opus Capital, Shasta Ventures and TransLink Capital.

Eye-Fi claims that this new technology, which they plan to demo this week at CES, will allow digital camera users to upload videos from their devices to their computers as well as YouTube.  Eye-Fi is even readying its upload service to support full HD video, so videos from cameras like the Nikon D90 will be seen at their best.

If you’re at CES, be sure to check out the ”Last Gadget Standing” event on January 10 from 10:30-11:30 a.m. PST.  That event will take place in room N255-257 in LVCC, North Hall.  Eye-Fi will demonstrate their new video uploading technology there.

No word yet on pricing or availability.

The new card is, however, being described as a limited edition, and as such stocks are capped.  Eye-Fi have not made clear how many of the 4GB anniversary cards are available, but they’re on sale now in Costco for $99 (you must be a Costco club member) or $129 from Eye-Fi’s own online store.  There’s no word on when Eye-Fi will be offering a normal 4GB card.

Like the other models in the range, the anniversary Eye-Fi card supports static WEP 40/104/128, WPA-PSK and WPA2-PSK encryption and has a roughly 90 foot outdoor range (45 foot indoor).  The cheapest Eye-Fi option is the 2GB Home model, priced at $79.

Press Release:

EYE-FI UNVEILS THE 4GB EYE-FI ANNIVERSARY EDITION

Eye-Fi Celebrates First Anniversary with 4GB Limited Edition Anniversary
Card and the Win of Popular Science’s Best of What’s New Award

MOUNTAIN VIEW, Calif., Nov. 12, 2008 – Today Eye-Fi Inc. (www.eye.fi)
announced a new, limited edition card – the Eye-Fi Anniversary
Edition – to celebrate the one-year anniversary of its first wireless SD
memory card for digital cameras. Eye-Fi also announced it has been
chosen as one of Popular Science’s 2008 “Best of What’s New” award
recipients.

“For the past year, we’ve been reinventing the way people save and
share their digital memories,” said Jef Holove, CEO of Eye-Fi. “From
automatic uploading to geotagging to sharing on the go, we’ve aimed to
help everyday photographers save their memories more often, share them
more quickly, and add more context to their collections.”

Available immediately, the new Eye-Fi Share Anniversary Edition doubles
storage capacity to 4GB and features improved memory speeds. Coupled
with the recently announced wireless performance upgrade, the
Anniversary Edition offers a no-compromises Eye-Fi experience. Like the
original Eye-Fi Share, the Anniversary Edition wirelessly sends photos
from a digital camera to a computer and to one of more than 25 online
photo sharing sites.

The card comes in Eye-Fi’s celebrated, original slide-out package and is
available only at Costco.com for $99 to club members, or on www.eye.fi
for $129, while supplies last. The Eye-Fi Share card can be upgraded
post purchase to include additional features, such as automatic
geotagging and hotspot access.

Since the Eye-Fi Card launched one year ago, millions of photos
have been uploaded to the Web, and users report that they upload and
share photos with family and friends more frequently.

“With the introduction of the digital camera, the photography
industry faced a real challenge – photos trapped on cameras that were
never shared or printed because of the work involved,” said Alan
Bullock, associate director of InfoTrends. “The industry needs pioneers
like Eye-Fi who recognize the bottlenecks, and build innovative
solutions that move the market forward.”

Over the past year, Eye-Fi has given more and more people the ability to
effortlessly share their digital memories and offered a rich, meaningful
experience for users. Eye-Fi has:

* Helped Take Geotagging Mainstream: Geotagging is a fast growing
trend, and through a partnership with Skyhook Wireless, Eye-Fi has
automated the process to make it easier and more compelling for all
consumers. Using the Wi-Fi embedded in its cards, Eye-Fi uses Wi-Fi
positioning to determine where an image was captured and adds a
geographic tag to each photo.

* Pioneered Uploads-on-the-Go to the Top Photo Sharing
Destinations: Now users can upload photos away from home at more than
10,000 Wayport hotspots with their Eye-Fi cards – even without a
computer.

* Introduced the “Eye-Fi Connected” Program: Eye-Fi has launched
the “Eye-Fi Connected” program to help other manufacturers tap into the
benefits of Eye-Fi’s wireless photo sharing ecosystem. Nikon has
released two Eye-Fi connected cameras, the Nikon D60 and D90, both
optimized for Eye-Fi cards. Lexar introduced the co-branded Shoot-n-Sync
Wi-Fi(r) Memory Card that uses Eye-Fi’s patent-pending technology and
online service.

* Integrated Social Networking: Eye-Fi announced integration with
Twitter and the availability of RSS feeds so users can notify their
networks in real time about recent photo uploads, and photos can be
viewed instantly.

* International Expansion: Due to high demand, Eye-Fi plans to
expand into Japan and Canada by the end of the year. Now more people
worldwide will have the ability to enjoy the benefits of Eye-Fi’s
products and services.

Also announced today, the Eye-Fi Explore card was chosen as one of
Popular Science’s “Best of What’s New Award” recipients in the gadgets
category. Each year since 1987, the editors of Popular Science review
thousands of products in search of the top 100 tech innovations of the
year. To win, a product or technology must represent a significant step
forward in its category.

Eye-Fi’s family of products include the Eye-Fi Home, Share, Share
Anniversary Edition and Explore cards with MSRPs ranging from $79-$129
USD. Eye-Fi cards can be purchased at Apple Retail Stores, Best Buy,
Circuit City and Ritz Camera Center locations nationwide, and at major
online retailers such as Amazon.com, Walmart.com and Costco.com. Eye-Fi
has garnered numerous awards, including PC World’s “The 100 Best
Products of 2008″ and Yahoo! Tech’s “Last Gadget Standing 2008.” For
more information, please visit www.eye.fi.Eye-Fi Celebrates First Anniversary with 4GB Limited Edition Anniversary
Card and the Win of Popular Science’s Best of What’s New Award

MOUNTAIN VIEW, Calif., Nov. 12, 2008 – Today Eye-Fi Inc. (www.eye.fi)
announced a new, limited edition card – the Eye-Fi Anniversary
Edition – to celebrate the one-year anniversary of its first wireless SD
memory card for digital cameras. Eye-Fi also announced it has been
chosen as one of Popular Science’s 2008 “Best of What’s New” award
recipients.

“For the past year, we’ve been reinventing the way people save and
share their digital memories,” said Jef Holove, CEO of Eye-Fi. “From
automatic uploading to geotagging to sharing on the go, we’ve aimed to
help everyday photographers save their memories more often, share them
more quickly, and add more context to their collections.”

Available immediately, the new Eye-Fi Share Anniversary Edition doubles
storage capacity to 4GB and features improved memory speeds. Coupled
with the recently announced wireless performance upgrade, the
Anniversary Edition offers a no-compromises Eye-Fi experience. Like the
original Eye-Fi Share, the Anniversary Edition wirelessly sends photos
from a digital camera to a computer and to one of more than 25 online
photo sharing sites.

The card comes in Eye-Fi’s celebrated, original slide-out package and is
available only at Costco.com for $99 to club members, or on www.eye.fi
for $129, while supplies last. The Eye-Fi Share card can be upgraded
post purchase to include additional features, such as automatic
geotagging and hotspot access.

Since the Eye-Fi Card launched one year ago, millions of photos
have been uploaded to the Web, and users report that they upload and
share photos with family and friends more frequently.

“With the introduction of the digital camera, the photography
industry faced a real challenge – photos trapped on cameras that were
never shared or printed because of the work involved,” said Alan
Bullock, associate director of InfoTrends. “The industry needs pioneers
like Eye-Fi who recognize the bottlenecks, and build innovative
solutions that move the market forward.”

Over the past year, Eye-Fi has given more and more people the ability to
effortlessly share their digital memories and offered a rich, meaningful
experience for users. Eye-Fi has:

* Helped Take Geotagging Mainstream: Geotagging is a fast growing
trend, and through a partnership with Skyhook Wireless, Eye-Fi has
automated the process to make it easier and more compelling for all
consumers. Using the Wi-Fi embedded in its cards, Eye-Fi uses Wi-Fi
positioning to determine where an image was captured and adds a
geographic tag to each photo.

* Pioneered Uploads-on-the-Go to the Top Photo Sharing
Destinations: Now users can upload photos away from home at more than
10,000 Wayport hotspots with their Eye-Fi cards – even without a
computer.

* Introduced the “Eye-Fi Connected” Program: Eye-Fi has launched
the “Eye-Fi Connected” program to help other manufacturers tap into the
benefits of Eye-Fi’s wireless photo sharing ecosystem. Nikon has
released two Eye-Fi connected cameras, the Nikon D60 and D90, both
optimized for Eye-Fi cards. Lexar introduced the co-branded Shoot-n-Sync
Wi-Fi(r) Memory Card that uses Eye-Fi’s patent-pending technology and
online service.

* Integrated Social Networking: Eye-Fi announced integration with
Twitter and the availability of RSS feeds so users can notify their
networks in real time about recent photo uploads, and photos can be
viewed instantly.

* International Expansion: Due to high demand, Eye-Fi plans to
expand into Japan and Canada by the end of the year. Now more people
worldwide will have the ability to enjoy the benefits of Eye-Fi’s
products and services.

Also announced today, the Eye-Fi Explore card was chosen as one of
Popular Science’s “Best of What’s New Award” recipients in the gadgets
category. Each year since 1987, the editors of Popular Science review
thousands of products in search of the top 100 tech innovations of the
year. To win, a product or technology must represent a significant step
forward in its category.

Eye-Fi’s family of products include the Eye-Fi Home, Share, Share
Anniversary Edition and Explore cards with MSRPs ranging from $79-$129
USD. Eye-Fi cards can be purchased at Apple Retail Stores, Best Buy,
Circuit City and Ritz Camera Center locations nationwide, and at major
online retailers such as Amazon.com, Walmart.com and Costco.com. Eye-Fi
has garnered numerous awards, including PC World’s “The 100 Best
Products of 2008″ and Yahoo! Tech’s “Last Gadget Standing 2008.” For
more information, please visit www.eye.fi.