Although none of the machines are expected to be either as eye-catching or as well marketed as the top-tier ultrabooks from Dell, HP, Lenovo and others, what they will have in their favor is affordability. Intel is pushing for $599 to $649 machines, accounting for around 6- to 7-percent of the notebook market overall in 2012.

The new models are coming in Q2 2012, the sources say, as part of a 15m 2012 push for second-tier vendors as the ultrabook market takes off.

Meanwhile, Quanta Computer – believed to be manufacturing HP’s ultrabook for the company – has apparently bought its own CNC machines so that it can create unibody casings in-house. The investment is being seen as an attempt to cut manufacturing costs, reducing the need to outsource chassis production. Rival Wistron, though, is apparently looking to non-metal options, which would open the door to alternative color ultrabooks.

The iProjection app works with devices running iOS 4.2 or later, which includes the iPad 2, iPhone 4S, and iPod touch. It integrates cloud features that let users access files from cloud services such as Dropbox and email applications such as Gmail.

The app supports full Word, Powerpoint, Excel, Keynote, and PDF documents. Image files such as JPEG, TIFF, and PNG are also supported. The app is free to download and is available now in the iTunes App Store.

[via Engadget]

The real difference though is that Epson is using a new type of transparent lenses that allow you to watch your video content, but allow you to see though the screens at the same time. The idea is that you can keep away of your surroundings. The see through lenses will also allow you to check out the people that are laughing and pointing at you for wearing glasses that look like they came off a Ray Charles caricature.

Each of the little see through screens have a resolution of 960 x 540. They are placed close enough to the eyes that they are able to simulate a screen 320-inches wide from about 20 meters away. The BT-100 glasses are designed to fit over normal eyeglasses and the controller runs Android 2.2. They also have WiFi connectivity and the battery is good for up to six hours. The video glasses will hit Japan on November 25 at a price working out to about $643.

[via The Verge]

The Ferrari is sitting in the Epson booth at SEMA and is called “Burning Down The House.” The wrap was printed by SkinWraps using an Epson Stylus Pro GS6000 printer. The print media was Avery MPI 1005 SuperCast. The wrap completely changes the look of the Ferrari.

The coolest part is that after the show is over the car will be unwrapped quickly and returned to its natural form with no issues. The Epson printer can print to the Avery media in 64-inch wide swaths with photographic image quality. The maximum image resolution is 1440 x 1440 dpi. The Avery media is 2-mil cast vinyl.

The 420 is the $949 unit, the 425W sells for $1,049, the 430 is $1,049, and the 435W is $1,149. They can be wall or ceiling mounted and are made to project onto a blackboard or a whiteboard. The 430 and 435W are both 3,000 lumen projectors with the other two having 2,500 lumens of brightness. The 420 and 430 are XGA resolution projectors with the 425W and 435W offering WXGA resolution.

All of the projectors have lots of connectivity with HDMI, RJ-45 ports, and USB ports. The line also has a 16W internal speaker, the ability to show things without a computer, and direct power on and off controls. The projectors also have 3LCD technology allowing for more flexible installations. The new line will launch in late-November.

The projectors are aimed at different user types including the home theater fan and professional user that might want to give presentations completely from their tablet or smartphone. Both of the projectors use 3LCD technology inside. The 850HD projector supports up to 720p resolution and has a brightness of 2,800 lumens. The MG-50 is a 540p resolution projector with 2,200 lumens of brightness.

Both of the projectors have 10W speakers with stereo sound and the speakers can be used as a stereo docking station as well. The projectors are also both Plug and Play systems and have HDMI and VGA inputs allowing them to be connected to computers, game consoles, and more. The MG-850HD will sell for $799 and the MG-50 will sell for $699 with both available this month.

The 6010, 5010, and 5010e projectors share some of the same features with contrast ratios of 200,000:1 and 2,400 lumens of color and white light output. They also use the Epson Super Resolution tech and FineFrame tech for smoother frame interpolation and better video quality in 2D mode. The projectors use the 2.1 zoom ratio OptiCinema lens and have 2D to 3D conversion capability. The main difference between them is that the 5010e adds wireless capability to the 5010 and the 6010 adds two anamorphic lens modes, two pairs of 3D glasses, ISF calibration, a ceiling mount, cable cover, and an extra lamp.

The Home Cinema 3010 and 3010e also have the same features with the 3010e adding wireless to the mix. Both have 2,200 lumens of color and white light output with contrast ratios up to 40,000:1. The projectors also have dual 10W speakers for sound with no external setup and will work in 3D and 2D modes. The 6010 projector will be offered for under $4,000. The 5010 and 5010e will sell for $3,000 and $3,500 respectively. The previous projectors will land in November. The 3010 and 3010e will sell for $1,599 and $1,799 respectively with an October launch date.

It has integrated Epson Wireless connectivity to allow the user to print directly from their network. The wireless connectivity supports networks up to 802.11n speed. The NX430 also supports cloud printing and it can print email sent from a smartphone as well as photos, documents, and websites. The printer has a 2.5-inch LCD and smart touch panel for selecting and printing photos.

It has separate color ink cartridges and the inks are instant drying to prevent smears and smudges. The ink is also water resistant on all paper types. The printer has tech to correct photos automatically. It can scan with 2400dpi resolution for photos and documents. The print speeds are ISO 6.2ppm in black and 3.2 ppm in color. The printer will ship this month for $99.99.

Users with the app installed can print to any Epson wireless AIO printer. In addition to printing documents and photos from the smartphone, the app will also allow the printing of content from cloud services like Box.net, Dropbox, and Evernote. Users can also print web pages and configure the print options from the app.

Advanced printing options on the app include the ability to choose and print multiple photos at one time. Printing from the phone with or without borders is supported on photos. Users can also choose different scanning resolutions and image types and optimize the print quality. The app is on the Android Market right now for download.

[via Android Community]

E Ink will be responsible for the display itself, which is expected to find its way into “epaper document readers” – that’s big-screen ereaders to you and I – and be particularly popular among business and education users, as well as in countries with character-based text. Epson, meanwhile, will be taking charge of the display controller, which will incorporate not only the display controller IC but an applications processor, system power management IC and firmware.

That controller will support various sensor inputs to allow for handwriting recognition support, as well as promising high-speed image rendering and page-turns. Epson claims it’s a departure from the traditional e-paper controllers, using tech borrowed from the company’s photo-quality printers.

No word on when the new panel will be commercially available at this stage.

Press Release:

E Ink and Epson Achieve World-Leading ePaper Resolution

- TOKYO, Japan, and HSINCHU, Taiwan, May 17, 2011 -

E Ink Holdings Inc. and Seiko Epson Corporation (“Epson”) today announced the joint development of a 300-dpi electronic paper device with razor-sharp text and images for ePaper Document Readers. Combining E Ink’s high-resolution ePaper display and Epson’s high-speed display controller platform, the new device will enable the world’s highest resolution ePaper tablets. With sharply improved readability and ease-of-use the ePaper Document Reader is expected to catch on in business and education settings where huge amounts of data have to be processed, as well as in countries that use character-based text, including Japan and China.

Thin, lightweight, energy-efficient eReaders with easy-to-read, paper-like displays have won over consumers, who are snapping up ePaper devices in unprecedented numbers, causing the market to surge. Demand has also been on the rise in business and education, market segments that require exactly what ePaper provides: the fast and accurate display of enormous amounts of information. Applications in these segments demand higher resolution than that offered by today’s 160-dpi displays due to the need to crisply render, with smooth gradations, engineering diagrams, illustrations, Asian characters, and other fine or intricate content. These market segments also demand faster page navigation and sophisticated user interfaces to allow instant viewing of vast amounts of data.

“As the adoption of eReaders continues to rise worldwide, the opportunities for our EPD technology are expanding in new market segments including business and education,” said Scott Liu, chairman of E Ink. “We continue to improve E Ink’s technology to meet the demands of our customers and the needs of consumers, and this new EPD delivers the low power, sunlight readability and thin, lightweight form factor users have come to expect from E Ink at an even higher resolution.”

“We developed this device specifically to meet the high data demands of business and academia,” said Torao Yajima, managing director at Epson. “Our IC controller and processing power enables the display to handle large files while maintaining the excellent display control and operability found in today’s EPDs, including fast page navigation and a sophisticated user interface.”

Epson’s high speed controller platform is an ideal choice for developers who wish to develop high resolution eTablets with ease and within a very short period.

The respective roles of E Ink and Epson and the products they offer are described below.

E Ink

E Ink will manufacture, sell and support the newly developed 300-dpi ePaper displays, which measure 9.68 inches on the diagonal and have 2,400 x 1,650 pixels. These paper-like, high-resolution displays demonstrate in full the very best features of ePaper: crisp and clear text and images on an easy-on-the-eyes screen, a thin and light form factor, and ultra-low power consumption.

Epson

Epson will manufacture, sell and support a high-resolution, high-speed display controller platform optimized for controlling E Ink’s high-resolution display. Leveraging Epson’s experience with image processing technology developed for photo-quality printers, the display controller platform combines a display controller IC, applications processor, system power management IC, and firmware to provide excellent display control and improved operability.

Moving forward, E Ink and Epson plan to continue collaborating to promote the popularization of ePaper based devices in the business and education markets by developing technology, expanding and upgrading the product lineup, and providing customer support.

Exhibition plans
High-resolution e-paper device

The jointly developed device will be on display at the E Ink booth at SID, to be held in Los Angeles from May 15 to 20.

The projector is an ultra short throw unit that can throw an image onto a whiteboard, wall, table, or other smooth and light color surface. The device has flexibility with installation allowing the usable interactive areas to be WXGA resolution for 55″ to 96″ diagonally or XGA at 55″ to 85″ diagonally. The projector has 2500 lumens of color and white light output and is compatible with notebooks.

Epson offers accessories for the projector that allow it to be mounted to a table, and it can be mounted to a height adjustable cart designed just for the projector. The table mode sounds really cool and turns any table into an interactive surface for working with small groups of students. The students can play games on the table top and more. The projector can be mounted as little as 2.8″ from the wall and from 10″ away it is able to throw and 80″ image. The projector uses 3LCD tech and it is available right now for $2199 or through the Brighter Futures program for schools for $1699.

The new screen is called the ES1000 Ultra Portable Tabletop Projector Screen and it is 50-inches wide. The screen is designed to be set up on a tabletop in about 30 seconds and weighs only 6.5 pounds making it easy to carry with you to a meeting or presentation.

The screen closes into a case that is 34.5-inches long and is sized to fit easily into the overhead bin on an airplane. The screen material is bright white and promises a clear and bright image when used. You can get the ES1000 right now for $129.99.

The projector is really bright with 2500 lumens of light output and it’s also surprisingly cheap at $599. The projector has USB plug and play setup that will work for Windows and Mac computers via a USB cable. It has 1.2x optical zoom and +/- 30-degree automatic vertical keystone correction. The projector also has the ability to be turned on and off via a wall switch.

The lamp inside the projector is rated for 5000 hours and it has a portable and light design that makes it easy to carry from room to room. The technology inside the projector is 3LCD. The X9 will ship in April through multiple retailers.

The 905 will sell for $999 and the 915w will go for $1099. Both of the projectors have a 16-watt speaker and a mic input along with HDMI inputs and RJ-45 connectivity. The 905 has 3000 lumens of color and white light output with XGA resolution.

The 915W has 3200 lumens of white and color light output with WXGA resolution of 1280 x 800. Both of the new projectors use 3LCD technology and have 1.6x optical zoom. The projectors are plug and play compatible to show presentations from PC and Mac machines. The new offerings will ship in March.

The D6150 has 3500 lumens of light output and its resolution is XGA. The D6155W has the same 3500 lumen brightness rating and WXGA resolution. The D6250 is brighter with 4000 lumens and XGA resolution.

The line shares the same basic features with HDMI connectivity, USB plug and play image transfers, and sound and mouse control with a single cable. The projectors can do split screen side-by-side images and can be networked with wired or optional wireless connectivity. The three projectors also use 3LCD tech. the 6150 will sell for $1649, the 6155W will sell for $1799, and the D6250 will sell for $1799 with all shipping in April.

The R3000 can also print wirelessly and can print over Ethernet. It uses Ultrachrome K3 ink is with vivid Magenta ink technology and has a MicroPiezo AMC print head. It can print on matte and glossy photo paper as well as a large variety of artistic papers.

The printer has a top loading paper tray, can print on roll paper up to 44-inches long, and can print CDs and DVD labels. This printer will only be appealing to the high-end photographer thanks to its price tag of right at $850. The R3000 will be available in March.

The PowerLite 92 sells for $649, and 93 will sell for $699 and both have 2400 lumens of color and white light output. The PowerLite 95 has 2600 lumens and it and the 92 and 93 have XGA resolution. The 96W sells for $899 and has 2700 lumens of color and white light output with a resolution of 1280 x 800. The 95 and 96W can also transmit over IP networks.

Common features to the new line include USB plug and play capability, a 16W speaker inside, and HDMI connectivity. The projectors have 1.2x optical zoom and 3LCD technology. All of the new projectors will ship in March.

The app will work on the iPhone, iPod touch and iPad. Using the app the user can print things like Office documents, PDF files, JPEG photos, email, and all sorts of attachments from email. The app connects the Apple device to the Epson wireless printer using a WiFi network in the home of office.

The app has been around for a while now, so the app in itself isn’t new. What is new is the price. Right now, the app costs $6.99. Epson reports that once the App Store processes a price change the app will be offered free to all users. The change is expected to be made in the US and Canada by the end of December.

The PictureMate Show is similar to the company’s previous PictureMate Charm photo printer, but this one brings several updates and improvements to the previous Charm. You get a larger LCD display this time around. At 7-inches, the Show’s digital photo frame should be big enough to show off your photos to family and friends. However, if you’re looking for a range of sizes to print from, the Show won’t be your printer of choice. Prints can only be 4 x 6. An interesting design choice, was to include a remote control for usage controls, and not providing a touchscreen interface on the 7-inch LCD display.

You can load images into the photo frame via an SD card slot, or from the integrated USB port. There’s also an optional Bluetooth adapter, which should let you send images from a Bluetooth-enabled picture taking device, right to the PictureMate Show. If you’re thinking this would be the perfect gift for someone you know, or yourself, you can head on through here, and pick one up for $299.99.

[via Coolest Gadgets]

Bridgestone has most recently seen its large-scale color e-paper display used in an upcoming ereader, set to go on sale in China next month. Previous prototypes of the display have supported pen-input, so we’ve a feeling Bridgestone’s screen is at the core of this particular demo unit.

There’s no word on whether we can expect an e-paper drawing table on the market, unfortunately. It seems the installation is more about showing library visitors what new technologies they can expect to shape information exchange in the future.

[via The Digital Reader]

The projectors share many of the same features with USB plug and play connectivity with Mac and PCs eliminating the need for VGA cables. The projectors also have USB ports for giving presentations without needing a computer. The 1770W, 1775W, and 1760w projectors have a wireless USB key that makes for easy to use set up of wireless connectivity.

Wireless networking is optional on some models, and they all feature horizontal keystone correction, screen fit, and positioning flexibility. The 1750 and 1760W have 2600 lumens of brightness and sell for $799 and $899 respectively. The 1779W and 1775W sell for $999 and $1199 with 3000 lumens of brightness. The 1750 has XGA resolution and the 1760W, 1770W, and 1775W all have WXGA resolution.

All three of the new projectors have C2fine Technology for advanced vertical alignment and deeper blacks. The offerings also have DICOM simulation Mode to reproduce medical images for training. Other features include six-axis color adjustment, and advanced sharpness as well as test patterns.

The projectors also have split screen functionality, multiple-PC projection compatibility, and monitor and control over LAN features. The projectors can also handle network content and have connectivity that includes HDMI, dual VGA ports, dual audio inputs, and USB. The new projectors will replace the three current PowerLite projectors. The G5650WNL will sell for $3599, the G5950NL will sell for $3599 and the G5550NL will be $3149. The latter will ship in January with the two other projectors shipping next month.

The 21000 and 31000 both offer contrast ratio of 500,000:1 dynamic with the 61000 has the first 1,000,000:1 dynamic contrast ratio. The 3LCD tech allows the projectors to have the deepest black and brightest whites around. The three units also have integrated IDT HQV Vida Video Processor and a PW390 video scaler.

Other features of the new projectors include smaller footprints and power zoom and focus as well as power lens shift. The projectors have up to 1200 lumens of brightness and each have two HDMI 1.4 inputs with Deep color Support. The 61000 and 31000 will launch in December and will come with a spare lamp and ceiling mount. The 21000 will launch in December as well. Pricing is unannounced at this time.

Both of the projectors will let the user watch TV, movies, or play video games on a larger screen than most folks can afford with a regular TV. The high-end offering is the 85HD with 720p resolution and a bright E-TORL lamp that offers more light output than previous models. The projector has up to 2500 lumens of color and white light output.

The 85HD and the 62 both have integrated mic jack for voice amplification, HDMI connectivity and they are compatible with the iPod, Wii, PS3, and Xbox without needing additional cables. Both projectors can throw a 60-inch image from 6-feet away and a 120-inch image from 12-feet away. The MovieMate 62 has a lower 540p resolution and only 2000 lumens of color and white light output. The 85HD will sell for $899 and the 62 will sell for $649 with both shipping later this month.

The PrintJinni app for the Apple gear is printing software that’s lets users print all sorts of files to an Epson printer that has WiFi. The app allows the printing of documents like Word, Excel, PowerPoint, PDF, and JPEG images all from an email account that is bound to any Epson AIO printer with WiFi.

HP has a similar feature for its web-connected printers where the user can print things from the iPad using an email address. The Epson system lets you email the items you want printed to the printers email addy and the stuff is then printed out. The app supports Gmail, Exchange, MobileMe, AOL, and other IMAP email applications. A free upgrade to iPad native printing will be offered when the native app launches this fall. The app costs $9.99 normally but is available for $6.99 for a limited time.

The projectors have many of the same features with 2600 lumens of color and white light output, 3LCD technology, extended lamp life and more. The main differences between the three projectors are the resolution they are capable of. The EX3200 supports SVGA resolution, the EX5200 offers XGA resolution, and the EX7200 offers WXGA resolution.

All three-use HDMI connectivity and support the direct connection of USB drives for viewing photos in jpeg format without a PC. The projectors also all have instant on and off. The 3200 has automatic keystone and the other two projectors have optical zoom. The 3200 will sell for $549, the 5200 is $649, and the 7200 is $749 with all three shipping this month.

The new printers are in the AIO WorkForce family and include the 635, 633, and 630 all-in-ones. The printers share some of the same features like the world’s fastest printing speeds, dual sided printing, and integrated WiFi.

The printers can produce black pages at 15 ppm and 7.2 ppm in color with dual sided color pages at 4.5 ppm. All of them have Ethernet in addition to WiFi and use fast drying inks. The big differences between the three are that the 633 can print dual sided pages automatically and the 635 can copy, scan, and fax two-sided documents. All of the printers also have a 2.5-inch LCD for viewing images without a computer. The printers will sell for $229.99 for the 635, $199.99 for the 633, and $179.99 for the 630.

Other features of the printer include a 2.5-inch color LCD for viewing, editing, and selecting photos without a printer. The unit also has a memory card reader and uses smudge resistant inks. Photo editing features are built into the printer with the ability to fix under or over exposed images and Auto Photo Correction.

The printer uses individual ink cartridges and supports printing directly from mobile devices. The device can copy and the scanner has a resolution of 2400 dpi with a color depth of 48-bit. Connectivity includes WiFi 802.11 b/g/n and an Ethernet port. The printer sells for $149.99 and will ship this month.

The 1220 has a XGA resolution and sells for $649. The 1260 is a WXGA resolution projector with a widescreen aspect ratio of 16:10. Both of the projectors have 2600 lumens of color and white light output and promise lifelike colors.

Other common features for the two projectors are automatic keystone correction, 1.2x optical zoom, direct power on and off with a wall switch for installed users, and 3LCD tech. The projectors also include carry cases and can be set up and ready to use in five seconds. A USB plug and play feature allows the projector to work with a single USB connection to a notebook and the 1260 has HDMI output as well.

The 835 has a 7.8-inch smart touch panel on the front with all the controls for the printer. It also has a 3.5-inch color LCD for seeing what you are printing without needing a PC. It can print, scan, copy, and fax and has a 30-page automatic feeder.

The 725 has an enhanced touch panel on front for controls and has an LCD for viewing images. Both of the printers have integrates 802.11n WiFi and can print photos directly from the iPhone. The Artisan 835 printer sells for $299.99 and the 725 sells for $199.99. Both of the printers will launch in mid-August. A white version of the 725 will also be available.

The race car recreated is naturally an Epson sponsored car. The entire car was made from cardboard and paper with no metal anywhere. I can’t image the work and time that went into building this thing.

If Epson had to pay retail price for all the ink used in creating this project it would have cost as much as a real race car. The car was first seen at the Tokyo Auto Salon in January, but the build photos have just recently surfaced.

Epson has announced a new interactive module called the IU-01. The device is an interactive module that can work with any projector and turn it into an interactive projector. The device is compatible with Windows and Mac computers and connects via USB. The interactive module is usable with any screen, wall, or whiteboard.

A projected image up to 96-inches can be made interactive. It comes ready to work on standard whiteboards or plain walls. The device mounts to the wall in a few steps and can be hung with double or single stud walls. The IU-01 module will launch in October for $599.

The projector musters 4,000 lumens of color and white light for presentations. That much light output should provide for a sharp picture even in bright rooms. The VS400 uses 3LCD technology and E-TORL lamp tech allowing the bulb to last 3500 hours in economy mode.

The device also has integrated closed captioning. The projector can be set up for control from a light switch in installed applications and the user doesn’t have to wait for cool down before turning the projector off. Epson will ship the projector in July for $999.

Many of the portable projectors need an ideal projection surface to really work well and Epson has announced a new ultra portable projector screen called the ES3000 just for the mobile users. The new screen comes in a wheeled case and has a one-piece design.

The screen collapses and expands vertically and horizontally to fit the space you have to work with and can be used for up to 80-inch images. The screen can also be configured into 4:3, 16:9, or 16:10 aspect ratios. The MSRP for the ES3000 is $249 and Epson says it is currently available though I can’t find it online or in the Epson catalog at the time of writing.

The S9 has SVGA resolution and 2500 lumens of color and white light output. It supports plug and play capability with both Windows and Mac computers and weighs 5.1 pounds. The plug and play capability means that a single USB connection to a PC connects the projector.

The S9 has monitor outputs and audio out ports for connecting to external devices. The device also supports closed captioning and has 1.35x digital zoom and +- 30-degree vertical keystone correction. 3LCD technology is used inside the projector for power savings and performance. The projector will ship in September.

The new printer sells for $99.99 and aside from the 802.11n wireless networking that allows for wireless printing it has other features the consumer will like. It can scan documents and images at up to 2400 dpi. It can also make multiple black or color copies at one time.

Print speeds are 6.4 ISO ppm in black and 3.3 ISO ppm in color. Automatic photo fixing and enhancing features are built in like one-click red eye removal and automatic photo correction. Epson says that the ink cartridges for the printer start as low as $8.99 each. The NX420 is available now at retail outlets and online.

The projector has 2,200 lumens of light output and has a XGA resolution. A built-in 10-watt speaker delivers clear sound and crisp audio without needing an external speaker that takes up more room.

The projector supports closed captioning and has RS-232c control. The projector has 1.2x optical zoom and +/- 30 degree vertical keystone correction automatically. 3LCD technology is used in the projector for better image quality and it uses 25% less power per lumen of brightness than DLP chip technology. The MSRP for the projector is $649.

Epson has announced a new breakthrough that has allowed it to develop the world’s first 4K compatible HTPS TFT LCD for 3LCD projectors. The new panel is only 1.64-inches diagonally and supports 4096 x 2160 resolutions.

The breakthrough will allow for much smaller and less expensive protectors that support the super high resolutions. Projectors using the technology will also be able to throw four full 1080p HD resolution images at the same time. Who knows when we will see this tech hit the market and you can expect it to be very expensive when it does.

Both of the photo viewers can now be used in tethered mode via USB. The new mode allows the photographer to connect the DSLR camera to the photo viewers via a USB cable and the photos are automatically saved to the viewer as well as the cameras internal memory card. This allows the pictures to be backed up automatically as shots are taken.

Both of the photo viewers have a 4-inch screen and the only difference between the P-6000 and P-7000 is storage capacity and price. The P-6000 has 80GB of storage space and the P-7000 has 160GB. The devices sell for $599.99 and $799.99 respectively.

Epson reports that the projector is now shipping via pro installers. The projector uses 3LCD technology and has 6,000 lumens of white light output and 6,000 lumens of color light output. The device has a WUXGA screen resolution and HDMI input. The projector is designed to support front, rear, and ceiling mount options and has a 5000:1 contrast ratio.

Screen sizes supported are up to 500″ and lamp life is rated at 3500 hours in ECO mode. The projector is feature packed for sure, but the price shows it. The MSRP for the device is $20,499 and the lenses are sold separately.