Electronic Arts

SlashGear Evening Wrap-Up: August 3, 2012

SlashGear Evening Wrap-Up: August 3, 2012

Welcome to the weekend, everyone! We're about ready to dive into the weekend ourselves, but not before we deliver the evening wrap-up. As with every other day this week, today gave us some more news about Apple's patent trial with Samsung, with Judge Lucy Koh interviewing each and every one of the jurors to make sure they weren't being swayed by any outside influences. Apple's senior VP of worldwide marketing Phil Schiller took the stand today to convince the jury that the iPhone's design was unique, while the company's legal counsel did its best to make sure that Samsung didn't share any iPhone sales numbers. Judge Koh also said that Apple wasn't allowed to keep its customer survey results a secret, so Samsung did get a bit of news that could help it out as the trial progresses.

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Electronic Arts taking Zynga to court over The Ville

Electronic Arts taking Zynga to court over The Ville

Well what do we have here? Apparently Electronic Arts thinks Zynga ripped off The Sims Social and is now taking the social games giant to court. More specifically, Electronic Arts claims that Zynga committed copyright infringement with The Ville, which does look quite similar to The Sims Social. Of course, we've known that EA has felt this way about The Ville for a while now, with EA complaining about the similarities between the two since The Ville launched in June.

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BioWare details Leviathan and Firefight Mass Effect 3 DLC

BioWare details Leviathan and Firefight Mass Effect 3 DLC

Mass Effect 3's multiplayer is definitely a fun way to pass the time, but if you're like me, you bought Mass Effect 3 for the single player story. Disappointingly, single player DLC has been hard to come by with Mass Effect 3, while BioWare seems to release multiplayer DLC every other week. That's all about to change with BioWare's upcoming Leviathan and Firefight DLC, and today the studio dropped some details on both in a post on the BioWare blog.

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Pachter: The Old Republic could net 50m players with free-to-play switch

Pachter: The Old Republic could net 50m players with free-to-play switch

Yesterday, Electronic Arts surprised absolutely no one by announcing that Star Wars: The Old Republic will be going free-to-play later this year. Wedbush Securities thinks that this is a great idea, and is encouraging investors to buy up stock in EA while they can still get in at a decent price. GamesIndustry International reports that EA's stock currently sits at $11.68 per share, but Wedbush gives the company a twelve-month target of $29.

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Battlefield Premium hits 1.3 million subscribers

Battlefield Premium hits 1.3 million subscribers

Despite all of the whining we've been hearing about Battlefield Premium, the service is still proving to be quite popular with players. Electronic Arts announced today that Battlefield Premium has reached 1.3 million subscribers after only being available for about a month and a half. The service got an official reveal at E3 2012, with Electronic Arts launching it later that same month.

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Star Wars: The Old Republic going free-to-play later this year

Star Wars: The Old Republic going free-to-play later this year

We all knew it was going to happen eventually, but today BioWare and Electronic Arts made it official: Star Wars: The Old Republic is going free-to-play. It seems that the Star Wars label and the BioWare name just weren't enough to get the necessary amount of people to subscribe, so now the companies will see if a switch to free-to-play will provide a boost to user numbers and revenues. Though the transition won't be happening until this fall (that's as specific as EA was), there are some changes happening soon that current players will want to know about, so read on to find out more.

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Battlefield 3 Facebook ads led to 440% return for Electronic Arts

Battlefield 3 Facebook ads led to 440% return for Electronic Arts

When publishers are ramping up on advertising for an upcoming game, Facebook ads don't seem like a natural place to start. If EA's success with Facebook ads for Battlefield 3 is anything to go on, however, maybe they should be. In a recent investor call - Facebook's first one since its IPO - Facebook COO Sheryl K. Sandberg highlighted Electronic Arts' success in using Facebook ads to push the extremely popular game, saying that Electronic Arts spent $2.75 million on ads and now attributes $12.1 million in sales to the marketing campaign.

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