So you were hangin around when they said "The next NOOK will be NOOKcolor!" and you were on the edge of your seat when they announced "Developer Support!" you're really gonna jump for joy now - NOOK SDK v1 is available for download RIGHT THIS INSTANT. All your developer doors are about to be opened. Get those idea bags open and make some reader-centric apps for Barnes and Noble to make their NOOKcolor the explosively reader-centric reading device they mean it to be!