"The idea a year and a half ago was to do the Nexus One to try to move the phone platform hardware business forward. It clearly did. It was so successful, we didn't have to do a second one." So spoke Google CEO Eric Schmidt back in July 2010, confirming the search giant's hardware motivations with the HTC-made smartphone and downplaying any intention of a second-generation phone. Now, with the Samsung-made Google Nexus S (aka the Nexus Two or Samsung GT-i9020) confirmed as imminent in all but press release, the question is what Google hopes to achieve with their next self-branded device.