Oh, the irony: tech manufacturers by the dozen attempting to dissuade you from pulling an iPhone from your pocket, and it might be Apple that actually manages it. That’s not to say the Cupertino giant – or the rumored “iWatch” – is aiming to replace the iPhone, only leave it snug in your jacket or purse more of the time by shunting glanceable functionality to your wrist. It’s a strategy we’ve seen several other manufacturers (most notably Pebble, currently glowing rosily from its multi-million Kickstarter success) try, but there are some very good reasons why Apple could be the firm to take the smartwatch mass-market.

























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