editorial

No blending-in: Google’s self-driving cars aim to be noticed

No blending-in: Google’s self-driving cars aim to be noticed

Google is making its own self-driving cars, and it wants you to see them. The surprise announcement of a fleet of autonomous vehicles - based on Google’s many thousands of miles of research driving, but without the safety backup of traditional controls - to test their viability was notable not only for how audacious Google is being, but for the scale of the challenge its chosen design presents to the current car industry behemoths.

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Can Google make us want Nest ads?

Can Google make us want Nest ads?

Google can’t rely on traditional advertising to make its billions any more, and is looking to smart thermostats, wearables and more to fill in the gaps, but what makes for an engaging - and unobtrusive - 21st century ad? A recently filed Google SEC document explaining that the definition of mobile was expanding to encompass smart home hardware such as Nest, as well as wearables like Glass and Android Wear, among other platforms has prompted concerns of commercials on every display. But is there a way that Google could package promotions that users not only accept, but embrace?

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Why Microsoft just killed the Kinect

Why Microsoft just killed the Kinect

It’s all over. Microsoft’s Kinect, which has improved greatly since its launch on the Xbox 360, is officially on a death march that won’t slow down.

Microsoft announced recently that in order to bring its console price down, it will soon start selling the Xbox One without a Kinect. The new price tag for the bundle -- $399 – will certainly attract those who have been turned off by the $499 price, but is it really in the best interests of Microsoft?

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How will Apple spin a larger iPhone 6?

How will Apple spin a larger iPhone 6?

The market has spoken: big phones are in style, and by all accounts Apple will give consumers just what they want with both a 4.7-inch iPhone 6 and even a 5.5-inch version. It's a sizable change in all respects from a company that has until now insisted that its approach to touchscreen dimensions has been the perfect one. So, the question becomes: how does Apple make the turnaround graceful, rather than face accusations it's playing catch-up?

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Where would tech be today without Apple?

Where would tech be today without Apple?

Imagine a different world, a world without Apple, the most dominant company in the world. Better yet, imagine a world where Apple never existed and never launched its computers, never offered the iPod or iPhone, and never unveiled an iPad.

Now that all of that is in mind, imagine what the world would be like. Would it be a better world? Would the technology industry have more innovative companies delivering technologies we have now? Would companies that Apple demolished along the way have found a way to succeed and do what Apple hasn’t?

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Is the long-awaited Apple television vaporware?

Is the long-awaited Apple television vaporware?

Apple is working on a television. That’s what the rumor mill says, at least. It’s also what analysts claim, what Steve Jobs hinted to in the Walter Isaacson biography on his life, and what everyone hopes to see. But at this point, I’m starting to wonder if all of those claims and our hopes and our dreams about an Apple television won’t ever translate to an actual device launch.

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Countdown to Glass (but beware the attention)

Countdown to Glass (but beware the attention)

This Tuesday, Google will throw open the order books for Glass and start its first round of invitation-free sales. To many it's a hard sell - $1,500 worth of conspicuous face-jewelry without a clear use-case - whereas to others its the gateway to the new generation of wearables. Either way, those who flex their credit cards and join the Explorer program may have to face a growing push-back against technology.

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Apple Should Buy Sony’s PlayStation Division

Apple Should Buy Sony’s PlayStation Division

Apple has well over $100 billion in cash, which is making many people across the globe wonder what the company should do with all that money. Investors would like to see it come back in larger dividends, while analysts believe it’s time for Apple to make some major moves and buy up smaller companies. Still others say Apple should do nothing with the cash and be content just holding on to it for security’s sake.

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Google will sell you Glass – but should you buy?

Google will sell you Glass – but should you buy?

No more invitations, no more only-for-developer limits: next Tuesday, April 15th, Google will sell you Glass. Oh, there are still some provisos, sure - you need to be in the US, for a start, and have $1,500 to spare - but they're small-fry compared to the gated community the Glass Explorer Program has been until now. That leaves one big remaining barrier to overcome: should you buy Glass in the first place?

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Windows XP isn’t dead: It just got more dangerous

Windows XP isn’t dead: It just got more dangerous

Windows XP end-of-life: the day that, for a very long time, seemed like it would never come. Microsoft has officially washed its hands of XP after twelve years, prompting celebration from security experts tired of the old OS' holes. Yet the shift in focus to newer platforms - like Windows 8.1 - means that many at-risk users will simply be left behind, despite Windows XP's still considerable footprint.

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