earth friendly

Greenpeace cautiously positive over Apple iCloud power promises

Greenpeace cautiously positive over Apple iCloud power promises

Apple's eco-credentials have come under the microscope again, with Greenpeace re-assessing the company's plans to power iCloud with renewable resources. The environmental activist organization slated Apple back in April for its reliance on coal-fueled power stations for the server farms hosting iCloud; a month later, Apple announced plans to switch to 100-percent green power for iCloud in 2012. The commitment triggered Greenpeace taking a second look, though its conclusion is still mixed.

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Can Apple re-write green standards?

Can Apple re-write green standards?

Apple's decision to yank its products from EPEAT certification could lead to a green coup of sorts in the consumer electronics space, as businesses and federal agencies push back against procurement regulations. The company's decision to withdraw from EPEAT registration means government agencies tied to EPEAT-approved hardware are forced to apply for special waivers, in a staff-bogging process described as "long" and "onerous" by experts. Meanwhile, while the process for time-consuming appeals monopolizes workers, Apple is pushing its own "comprehensive" set of environmental measurements.

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BMW and Toyota working on new sports car and eco-tech

BMW and Toyota working on new sports car and eco-tech

BMW and Toyota have inked an extension to their collaboration agreement, working together on fuel cells, electric powertrains, lightweight components and, most excitingly, "a future sports vehicle." The new memorandum of understanding (MoU) will see the German and Japanese companies team up for "long-term strategic collaboration" with BMW bringing its sportscar prowess and Toyota its green technologies expertise to the table.

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Apple fights Greenpeace over dirty iCloud power report

Apple fights Greenpeace over dirty iCloud power report

Apple has denied claims that its iCloud servers are powered by environmentally-unfriendly energy, accusing Greenpeace of blundering how much electricity it used and where that power came from. Greenpeace had failed Apple in its cloud computing green credentials ranking - along with Microsoft and Amazon - over suggestions that the iCloud server farm was reliant on coal power stations, the Guardian reports. However, Apple argues that Greenpeace has overestimated its power use by a factor of five.

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Audi e-sound makes EVs sing

Audi e-sound makes EVs sing

The dangers of being crushed by a silent and deadly electric vehicle have been long known, but trust Audi to level its "Vorsprung durch Technik" at the issue and compose a specific "e-sound" for its cars. The handiwork of Audi engineer Rudolf Halbmeir, the new sound - which will be fitted to all Audi EVs - isn't a single monotone but created on the fly, depending on the speed of the motors, the overall vehicle speed, the current load and more.

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Fisker Atlantic EV officially revealed

Fisker Atlantic EV officially revealed

Fisker has taken the wraps off of its second hybrid electric car, the Fisker Atlantic, promising a more affordable option for Earth-friendly driving but with the same swoopy style of its Karma sibling. Unveiled at a New York Auto Show preview, in design concept form, the Atlantic is a four-door relying on a BMW-sourced, specially tuned four cylinder gas engine to top up the li-ion batteries driving the electric motors for the wheels.

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Fisker knowingly sold half-baked cars claims ex-employee

Fisker knowingly sold half-baked cars claims ex-employee

Electric car company Fisker can't catch a break lately; days after its Karma embarrassingly broke down before Consumer Reports could even begin testing it, a former employee has alleged Fisker knowingly pushed the Karma to market before it was fully baked so as to qualify for US government loans. The decision to begin releasing the Karma to market was made so as to improve Fisker's chances of securing the next stage of its Department of Energy finance, the ex-insider told GigaOm, payouts of which had already been frozen after the green car company failed to meet its agreed milestones.

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Volt production frozen amid patchy EV sales

Volt production frozen amid patchy EV sales

General Motors has frozen Chevrolet Volt production as demand fails to keep up with current supply, though the company insists the electric-powered car hasn't been derailed by recent safety concerns. The Hamtramck, Michigan factory responsible for constructing the Volt will be offline from March 19 to April 23, GM confirmed to the WSJ, with around 1,300 workers unemployed for that five week period. Despite aggressive marketing and government subsidies for earth-friendly vehicles, the Volt missed its 2011 sales goals.

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Tesla Model X takes $40m in advanced sales

Tesla Model X takes $40m in advanced sales

Tesla has already clocked up over $40m-worth in sales of its new Model X SUV, breaking a record for the company in only 24 hours and also seeing a significant uptick in reservations of its new electric-powered sedan. Announced on Thursday last week, the Model X - which features distinctive "falcon-wing" rear doors and an all-electric powerplant - went up for pre-order the following day, with paid reservations exceeding $40m the company has confirmed.

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Fisker funding frozen: Project Nina delayed

Fisker funding frozen: Project Nina delayed

Luxury eco car company Fisker has been forced to freeze work on its second vehicle, Project Nina, as well as make a total of 66 redundancies as government loans dry up. Fisker, which began delivering Karma plug-ins back in July 2011, faced renewed US government attention with its launch schedule delays, GigaOm reports, with the Department of Energy suspending a $528.7m loan agreed in 2009 back in May 2011.

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