The E Ink display is a very cool bit of tech. The displays are easy to read in direct sunlight and they need little power to operate. Over the years since the E Ink screen debut, they have found their way into all sorts of devices from eReaders to watches with lots of stuff in between. At SID 2011, a new use for an E Ink screen surfaced and it is a first. The large screen you see there is on the nose of a snowboard. I hope it's rugged.