Duracell Plans on Making a Lasting Impression With New Smart Power Line

Duracell launched something new today, and we're pretty sure you'll be excited about it. It's called the Duracell Smart Power Initiative, and it's broadening the company's outlook on life, and what you can spend your money on. While the needs of consumers change, especially the way that they power their electronics, Duracell realized that they needed to change too, and it's looking like they are on the right track. They've come up with some pretty handy stuff, and while it's not necessarily revolutionary for the times, it is for the company. And plus, the mobility it provides may just be attractive enough to entice some long-term commitments. We're definitely ready to tie the knot.

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