This week while speaking at this year's Techonomy conference, DreamWorks Animation CEO Jeffrey Katzenberg told audience members that they'd formulated the solution for real-time rendering of animation for video. Katzenberg told the audience that they'd been working hand-in-hand with Intel in order to rewrite their software to take advantage of scalable multi-core processors, this allowing them to achieve advances that will, for lack of a better term, revolutionize the animation process. While before recently DreamWorks had been considered mostly a story-telling company, Katzenberg now says they've becoming "as much a technology company as we are an animation company."
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‘DreamWorks’ Stories
DreamWorks announce they’ve found the “Holy Grail” of Digital Animation
Netflix announces deal with DreamWorks for streaming content
I was bummed not long ago when Netflix announced that it would be ending the content deal that it has in place with Starz. At the time, it seemed that all of the movies my kids liked to watch were part of that Starz deal. Netflix has patched up that kids movie hole with a new deal that has been announced with DreamWorks. The deal will see DreamWorks' kids flicks coming directly to Netflix.
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Netflix To Land DreamWorks Movie Streaming Exclusive
Netflix may soon be getting an exclusive deal with DreamWorks for movie streaming. According to a Bloomberg source, the two companies have been in talks and are ready to finalize the deal as soon as this week. It's believed that they are waiting for both companies to announce their quarterly earnings results before they announce the partnership.
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Qualcomm Uplinq 2011 Keynote #1: 3D, Peer-to-Peer Gaming, Augmented Reality
This particular Qualcomm keynote on a lovely June 1st morning began with Dr Paul Jacobs, Chairman and CEO of Qualcomm noting some impressive numbers on a large stage with one gigantic colorful screen behind him flowing with ribbons of light. Jacobs noted that they’ve got word that mobile data is expected to grow 10-12 fold by 2015, this punctuated by the completely odd addition of “Real D 3D” glasses on everyone’s seats. Next Jacobs noted that 1 BILLION Qualcomm BREW-powered devices had already been shipped, and notes that “today’s market [is one where people] don’t really care about what their next PC is going to be.”
WikiLeaks Movie Rights Optioned by DreamWorks
In a move that should surprise noone on this earth, the movie rights to a pair of books about Julian Assange and his undeniably controversial website WikiLeaks. Over the past year or so, WikiLeaks has become a household name in revealing "secret" government and private business documents, causing a ruckus at every level of money changing and United States security and beyond. Now DreamWorks studio has decided this epic story would make at least one fabulous movie to be released in a few years from now - if it gets released at all.
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Monsters vs. Aliens: SlashGear meets DreamWorks InTru 3D & HP
Back in June last year, SlashGear was invited to spend time with animation studio DreamWorks and see the work they and HP had done on Kung Fu Panda. At the time, it was difficult to imagine a more complex and processor-intensive setup, but DreamWorks have managed to one-up themselves in 2009 with Monsters vs. Aliens. Set to hit theaters across America this weekend, Monsters vs. Aliens is the first full-length production from the team in 3D. SlashGear was invited back to find out exactly what’s involved in making 50ft monsters leap out of the screen.
Video and gallery after the cut
Are you ready for Super Bowl XL III Ads in 3D?
You wouldn’t be able to witness the post-session greatest pair-up, Fitzgerald/Warner against the league finest safety, Polamalu, on the upcoming Super Bowl XL III in 3D; No, the game will not be airing in 3D, but the national largest live sport event will be featuring two 3D commercials during the break. To view the 3rd dimensional broadcast, you’ll need the dorky looking wearable 3D optics to decode the video content. I4u has gathered up a valuable information on the featuring 3D ads, including a list of places where you can pick up the goggle before the game.
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HP DreamColor LCD hands-on event: 1bn colors & CRT-class images
Last week we took you behind the scenes of DreamWorks Kung Fu Pandaand the brand new server-farm HP put together for the hundreds of animators. Now we’ve got some more exclusive photos and video for you, this time of the DreamColor monitors HP created to replace the CRTs traditionally relied on in animation and graphics. Developed with DreamWorks, the HP DreamColor LP2480zx Professional LCD Display is the World’s only color-critical LCD based on HP DreamColor Engine technology: 24-inches of one billion active colors and CRT-class black.
Check out the exclusive videos from the DreamColor event after the cut
Behind the scenes with Kung Fu Panda: SlashGear meets DreamWorks & HP
Giant dancing pandas aren’t usually in the SlashGear remit, not unless they’re robotic or play Blu-ray discs in their multimedia mouths, but when HP and DreamWorks invited us to see how the two companies had created the animated film Kung Fu Panda it was hard to resist. Hitting movie theaters this week, Kung Fu Panda is the work of the same team behind the Shrek series, and stars Jack Black as voice of Po, the all-kicking, all-dancing titular bear. While DreamWorks brought the animation talent, HP was responsible for the hardware that made sure creating the movie wasn’t as slow as waiting for pandas to produce some offspring! We’re often told about how powerful today’s computers are, and all that they’re capable of, but we were blown away by how much processing power it takes to create a feature-length animation.
Paramount and DreamWorks finalized HD-DVD releases
Yes, the exciting Format War was over, but DreamWorks has awkward agreement trapped in HD-DVD contract. DreamWorks Chief Executive Jeffrey Katzenberg told Reuters couple days ago that DreamWorks will follow the previous agreement; continue to support HD-DVD till the contract expired. Not anymore, The Parent company, Paramount has announced the final list of HD-DVD releases, with no future plan for HD-DVD title after next week releases.
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Paramount and Dreamworks paid $150 million for HD DVD support
Earlier today we brought you the news that Paramount and DreamWorks had both decided to back only the HD DVD format. According to a piece in the New York Times the decision comes down to a simple fact of money.
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Paramount and DreamWorks drop Blu-ray support
Lately Blu-ray has seemed as though it might be taking a little bit of a lead in the format wars. A new development looks to put big titles like Transformers and Shrek the Third exclusively on HD DVD.
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