Don Reisinger

Is Apple’s iPhone pricing outrageous or sound business?

Is Apple’s iPhone pricing outrageous or sound business?

Earlier this week, a teardown by IHS revealed that Apple’s iPhone 5c costs the company $173 to produce, representing a 12 percent reduction compared to the iPhone 5. The entry-level iPhone 5s, meanwhile, sets customers back $199.

The news was not at all surprising. Apple has for years been building products for a relatively cheap sum. But as Apple continues to generate massive profits and carriers sell unlocked iPhones for several hundred dollars, I can’t help but wonder if the company is going a little far with its pricing.

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Why the gold iPhone 5s is a hit

Why the gold iPhone 5s is a hit

Apple’s decision to build a gold-colored iPhone 5s is about more than just offering another color to consumers. For one thing, the margins are quite high on the device, and the more colors it offers, the more money it can make. But there’s more to the gold iPhone than meets the eye at first blush: it’ll be the bestselling iPhone yet.

As history has proven, Apple’s customers really, really like when the company delivers new colors to its handsets. When Apple started selling the white iPhone, for example, it became an immediate hit.

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Apple Can’t Rely On Design Forever

Apple Can’t Rely On Design Forever

Apple’s executives are out in full force this week, talking about their company’s unique ability to deliver designs that people love. With Jonathan Ive at the design helm, Apple believes that it can continue to be the most successful device maker in the world simply because its “eye” is better than that from other users.

But I’m here to tell Apple, its fans, and everyone else that thinks the company is invincible one very important thing: the design dominance cannot be relied on forever.

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Nobody cares the Apple TV was a no-show at Apple’s event

Nobody cares the Apple TV was a no-show at Apple’s event

After the lights went down on Elvis Costello and Apple’s September 10 iPhone event came to a close, the Internet was abuzz with stories discussing what the company didn’t announce at its event.

Surprisingly, the discussions surrounding what wasn’t announced didn’t solely reside in news about the iPad or long-lost Apple television. Instead, the Apple TV made an appearance in many of those reports, with analysts, Apple handicappers, and consumers wondering where in the world their updated set-top box was.

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Why the Mac Pro, Not the iPhone 5S, Is My Most-Anticipated Apple Product In 2013

Why the Mac Pro, Not the iPhone 5S, Is My Most-Anticipated Apple Product In 2013

With the possibility of Apple holding a special press event on September 10 looming large in the industry, the excitement surrounding the expected launch of the iPhone 5S has hit a tipping point. Everywhere one turns, they’re finding more rumors and more excitement about the possibility of Apple delivering a new smartphone.

Although I’m an iPhone owner and I’m all for investing in a new smartphone, the iPhone 5S isn’t nearly as important to me as it might be to others. Like it or not, the iPhone 5S promises to be a known quantity. So, perhaps that’s why I’m so excited for the new Mac Pro. In fact, that computer will be everything the iPhone 5S just isn’t.

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Can Ashton Kutcher’s Steve Jobs Movie Please Everyone?

Can Ashton Kutcher’s Steve Jobs Movie Please Everyone?

Earlier today, I watched a trailer for the upcoming Steve Jobs biopic, jOBS. The film, which stars Ashton Kutcher, claims to be the definitive movie source for the life and times of one of the most iconic figures in all of the technology industry.

Based on the trailer, it appears jOBS will start out the beginning of Apple, delve into the co-founder’s personal life, and talk about some of his greatest achievements. The movie will also follow some of Jobs’ greatest debacles, including being thrown out of the company he co-founded by the powers at the top.

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Why Can’t Other Tech Companies Be Apple?

Why Can’t Other Tech Companies Be Apple?

Apple is the company that every other firm in the industry wants to be. And why not? For years, Apple has been generating billions of dollars in profits, and the company’s products are considered the very best in the world by a countless number of customers. Apple is simply the most important technology firm in the world.

And yet, over the last decade, we’ve watched company after company attempt to be the next Apple. The companies have tried to produce products that look like Apple devices, they’ve engaged in business practices that resemble those set out by Steve Jobs, and they’ve tried to revive their marketing efforts by making it cooler. All the while, few customers have taken notice.

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The Wii U Needs to Be Replaced By A Real Contender – Now

The Wii U Needs to Be Replaced By A Real Contender – Now

Can we all finally admit that the Wii U is in huge trouble? I mean, for months I’ve been saying it here on SlashGear, and yet, the company’s most ardent supporters have continued to say that the console will be just fine. But again, that argument flies in the face of the facts.

Nintendo earlier this week announced that during the last quarter, it sold just 160,000 Wii U units worldwide. That’s right – worldwide. To say that’s an abysmal showing for a console that hasn’t even been on store shelves for a year might just be the biggest understatement I can think of at this moment.

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Why Nintendo Has No Choice But to Go Multiplatform

Why Nintendo Has No Choice But to Go Multiplatform

I know what I’m about to say will annoy millions of Nintendo fans around the globe and maybe even make some of the executives at the company scoff, but the way I see it, there’s no other way out for Nintendo than to end its love affair with consoles and go multiplatform with its hit titles.

I understand that, for years, Nintendo has rebuffed all suggestions that it should bring its titles to other multiple platforms. The company believes that it’s still going to benefit most from offering hardware and software on a single product and can’t fathom the thought of putting Mario or Zelda on an Xbox or PlayStation. First-party titles are the secret to its success, after all.

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Kids and Tech: Is It Going Too Far?

Kids and Tech: Is It Going Too Far?

When I was a kid, I was obsessed with technology. Any product I could get my hands on, I would use. And when I had a chance to pick up a game console, you can bet I was rushing to the stores to get one. Technology ruled much of my childhood.

Still, I was able to handle the real world. I could converse with both kids and adults, and I was engaged enough in school to know that there was a time and place for my technology. I also understood that getting too obsessed with tech could make me socially awkward, which prompted me to question how much time I should be spending around it.

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Why Google Could Win the Console Wars

Why Google Could Win the Console Wars

If Google TV taught us anything, it’s that the search giant has some interest in competing in the living room. The company’s platform, which runs on set-top boxes and televisions, is designed to run atop the user’s television service and deliver full interactivity with both that programming and all of the entertainment options available on the Web.

When Google TV was announced years ago, everyone knew that it was an ambitious project. But Google seemed focused on breaking into the living room and succeeding.

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Why the Xbox One’s Abysmal Start Won’t Matter on Launch Day

Why the Xbox One’s Abysmal Start Won’t Matter on Launch Day

Microsoft’s Xbox One has gotten off to an exceedingly difficult start. Although it impressed nearly all gamers and entertainment lovers at its unveiling in May, when the details on the console started flooding in, everything changed. And many of the gamers that had previously thought highly of Microsoft and the Xbox One had second thoughts.

Much of that reaction modification was due to Microsoft’s announcement on “check-ins” and used gaming. The company initially told the world that gamers would be forced to “check in” to Xbox Live once every 24 hours to continue to play games offline. If more than 24 hours elapsed, offline gaming would not be allowed.

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