Digital Camera

Beyond Megapixels: Mobile cameras rethink the numbers game

Beyond Megapixels: Mobile cameras rethink the numbers game

Once upon a time, mobile megapixels were the key. In fact, not so many years ago, many questioned whether there was any value whatsoever in having a camera built into your phone. Convergence for its own sake is undeniably a problem in today's crossover-soaked market, but it's now hard to argue that photography and the modern smartphone aren't a compelling match. As the technology - and the rivalry - has increased, though, so the simple megapixel has lost some of its clarity, and with the smartphone stakes never higher, there's a revolution of sorts underway to reframe mobile imagery.

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theQ social sharing camera packs 3G for instant uploads

theQ social sharing camera packs 3G for instant uploads

It's the 21st-century version of the Polaroid: Q Lifestyle's theQ camera launches today, a chunky point-and-shoot that's designed to get your shots off the memory card and into the cloud as quickly as possible. The digital camera is optimized for sharing the photos you take across the popular social networks with a single button-press, while Q Lifestyle claims it also delivers more fashion sense to the camera as an object, too.

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