design

Sony’s rejected, crowdsourced logo redesigns from 1981

Sony’s rejected, crowdsourced logo redesigns from 1981

Japan's Sony is one of those rare companies that has had a nearly unaltered logo for more than 50 years, with the current design being used since 1956. But when Sony was riding high in 1981, a year and a half after the debut of the first Walkman, the company thought it would be a good idea to celebrate their 35th anniversary with a contest asking the public to redesign its logo. Thankfully, before it was too late, they realized it was not a good idea.

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Audi Prologue concept unveiled with bold, new design [VIDEOS]

Audi Prologue concept unveiled with bold, new design [VIDEOS]

Concept cars are used by car makers to experiment with new ideas, new designs, and new features. To that extent, the new Audi Prologue that was just revealed fulfills that purpose and more, showcasing a new direction for Audi. And yet, at the same time, the Prologue is every bit as much an Audi car. As SlashGear editor Vincent Nguyen, who was invited to the exclusive unveiling event, says, "the Audi Prologue is a new design language for Audi one that's a big departure from the existing models but at the core, it's still very much an Audi"

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Cyclists now have their own glow in the dark road

Cyclists now have their own glow in the dark road

The Netherlands seems to have a fascination with things that glow in the dark. Just after completing the "smart highway", a.k.a. highway N329 in Oss with glow in the dark road paint, designer Daan Roosegaarde is at it again, this time in Nuenen, to shed some light on a bike path during the night. It uses the same technology but applied on a smaller scale and with more styling this time around. The effect is both enchanting and slightly disturbing, which perhaps presents a predicament to cyclists in the area.

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Glow in the dark highway lines finally complete

Glow in the dark highway lines finally complete

The Netherlands has one more thing to be proud of, being one of the very few, if not the very first, to boast of something called a "Smart Highway". No, this has nothing to do with mobile devices or wireless technology. It's about being smart about road safety and being smart about energy consumption, especially at night. How? By designing highways, or to be more precise, paint, that will soak in solar energy during the day and then paint the night, or the road, green at night.

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