design

Ikea’s secret to amazing catalogs? CGI, and lots of it

Ikea’s secret to amazing catalogs? CGI, and lots of it

You walk into that big, bold store and tell yourself “don’t forget a catalog on the way out this time”. The Ikea catalog is a good barometer for style on a budget, and something lying around many homes and apartments. If you recently wondered why their staged rooms looked so good while yours looks so plain, the answer may be a bit more complex than you think. Turns out, they probably didn’t stage anything - it’s CGI.

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Google buys FitBit Ultra design firm for X Lab products

Google buys FitBit Ultra design firm for X Lab products

Google’s X Lab creates some amazing stuff, but many have one common thread: they’re weird looking. Be it Glass, the autonomous car, or Project Loon, they’ve all got a polarizing aesthetic. In trying to make sure we like what we see from Google X, the company has snapped up Gecko Design to help with future iterations of their products.

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