This week it's been made plain over and over again that the FTC is setting in motion the cogs which will eventually show the "Do Not Track" machine that the public has been waiting for since it became common knowledge that everyone is, indeed, being tracked basically all the time while online. The Federal Trade Commission's paper also echoes the White House call from a month ago to bring a new law into order which would serve as a Consumer Privacy Bill of Rights. This bill of rights will be the first giant blow against a vast undertaking created by several of the larger ad-slinging sites on the web which would have the common citizen's online actions tracked every second of every day in order to provide them with what's called, again, a "personalized experience."
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