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Apple goes behind the scenes for “1.24.14″ Mac 30th anniversary short

Apple goes behind the scenes for “1.24.14″ Mac 30th anniversary short

Apple has released a behind-the-scenes look at the making of its "1.24.14" video to celebrate 30 years of the Mac, showing how director Jake Scott - son of Ridley Scott, who directed the original 1984 Mac commercial - harnessed 100 iPhones to film the short. Filming of the video took place over the course of a day, with Scott supervising and remotely directing each of the fifteen crews spread across the world through FaceTime.

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Super Bowl ads: U2 release (RED) Invisible track and Maserati pitches Ghibli

Super Bowl ads: U2 release (RED) Invisible track and Maserati pitches Ghibli

Superband U2 released a free track in aid of (RED) and Maserati pitched a 1-percenter car at the 2014 Super Bowl today, as the keenly-observed commercials made their play during the big Seahawks vs. Broncos game. The new track, Invisible, is available through iTunes as a free download until 11:59pm EST on Monday, February 3rd; during that period, every download will see Bank of America donate a dollar to (RED)'s AIDs research.

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Microsoft takes a dig at Samsung in Surface vs. Galaxy Tab commercial

Microsoft takes a dig at Samsung in Surface vs. Galaxy Tab commercial

Last year, Samsung considered building a Windows 8 (RT), ARM-based, Qualcomm Snapdragon-powered tablet for Microsoft. But then, along with companies like HP, Samsung dropped out of the Windows 8 tablet production party to continue pursuing its Galaxy Tab prospects. Today, Microsoft issued a new commercial taking a dig at Samsung for its 10.1-inch Galaxy Tab's lack of a full-size USB port.

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Microsoft borrows Siri for iPad smack commercial

Microsoft borrows Siri for iPad smack commercial

Apple's Siri is known for its occasional blasts of snark, but Microsoft has co-opted the virtual assistant for its latest Windows tablet commercial. Billed "Less talking, more doing" the advert - which you can see after the cut - pits Apple's iPad against an ASUS VivoTab Smart running Windows 8, and which unsurprisingly enough is found lacking in Microsoft's opinion.

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Dyson launches Airblade Tap, a hand-drying water faucet

Dyson launches Airblade Tap, a hand-drying water faucet

Dyson has announced its Airblade Tap, a combination water tap and hand dryer that is completely hands-off and eliminates the need to walk from the sink to the hand dryer, dripping all over the floor on the way there. Utilizing infrared sensors, water turns on automatically when one goes to wash their hands, then the air dryer "blades" activate when the hands are moved slightly outwards. Check out a video of it in action after the jump.

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KIA Super Bowl ‘respect the tech’ commercials star sexy robots and space babies

KIA Super Bowl ‘respect the tech’ commercials star sexy robots and space babies

It's that time of year again. The time where every company that can manage airtime is throwing together their best ideas for NFL Super Bowl commercials. No one can forget the sexy KIA Optima commercial last year starring Adriana Lima, but this year KIA is going with "hotbot" robots and talking space babies to show off their new lineup for 2014. Take a peek at both below.

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