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Windows 10 Commercial [Updated]

Windows 10 Commercial [Updated]

Earlier today, we published an opinion piece expressing dislike for Microsoft's first commercial for the upcoming Windows 10 release. As with most opinion pieces, it prompted some discussion in the comments section, some of it questioning whether the author was being myopic in how they interpreted the advert.

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Audi A6 TV spot shows technology that won’t try to kill you

Audi A6 TV spot shows technology that won’t try to kill you

We are almost all awed by advancements in technology, especially just in the past two or three years, with intelligent virtual assistants, self-driving cars, and drones that can deliver packages. But as wonderful as these things are, we can't be also help feel a bit scared as well. Even some tech luminaries advise to exercise some caution. Of course, technology need not be that frightening nor does it need be complicated, as Audi is trying to say in its two new TV ads for the 2016 Audi A6.

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Dear Microsoft: this is NOT how to sell Cortana

Dear Microsoft: this is NOT how to sell Cortana

From time to time, Microsoft is able to come up with video ads that don't manage to embarrass itself while waging its marketing war against Apple. Remember the Cortana versus Siri ad about speakers? Now that one was done in good taste and has a pretty amusing punchline. Sadly, there are times when Redmond comes out with a video that makes you wonder what the marketing team has been smoking, like this new Cortana vid that is sure to strike a nerve with some members of the female gender.

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Apple goes behind the scenes for “1.24.14” Mac 30th anniversary short

Apple goes behind the scenes for “1.24.14” Mac 30th anniversary short

Apple has released a behind-the-scenes look at the making of its "1.24.14" video to celebrate 30 years of the Mac, showing how director Jake Scott - son of Ridley Scott, who directed the original 1984 Mac commercial - harnessed 100 iPhones to film the short. Filming of the video took place over the course of a day, with Scott supervising and remotely directing each of the fifteen crews spread across the world through FaceTime.

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Super Bowl ads: U2 release (RED) Invisible track and Maserati pitches Ghibli

Super Bowl ads: U2 release (RED) Invisible track and Maserati pitches Ghibli

Superband U2 released a free track in aid of (RED) and Maserati pitched a 1-percenter car at the 2014 Super Bowl today, as the keenly-observed commercials made their play during the big Seahawks vs. Broncos game. The new track, Invisible, is available through iTunes as a free download until 11:59pm EST on Monday, February 3rd; during that period, every download will see Bank of America donate a dollar to (RED)'s AIDs research.

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Microsoft takes a dig at Samsung in Surface vs. Galaxy Tab commercial

Microsoft takes a dig at Samsung in Surface vs. Galaxy Tab commercial

Last year, Samsung considered building a Windows 8 (RT), ARM-based, Qualcomm Snapdragon-powered tablet for Microsoft. But then, along with companies like HP, Samsung dropped out of the Windows 8 tablet production party to continue pursuing its Galaxy Tab prospects. Today, Microsoft issued a new commercial taking a dig at Samsung for its 10.1-inch Galaxy Tab's lack of a full-size USB port.

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