LG has revealed its own multi-platform cloud media service, LG Cloud, squirting content between PCs, smartphones, tablets and smart TVs. Compatible with 2D and 3D content, the LG Cloud introduces the company's Real-time Streaming Transcoding technology to perform server-based media conversion to suit whatever device you're currently using; so, if you're on your Android smartphone but want to watch a Full HD .MKV file, the film will be automatically converted to suit the handset.
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