It appears one of the themes of the second half of 2010 is video conferencing. Apple has been driving a lot of awareness with FaceTime. Sprint has been driving awareness with their EVO 4G commercials. Yesterday Cisco and Logitech demonstrated their video conferencing solutions. Both Apple and Sprint have been driving awareness for video conferencing with mobile devices. However Cisco and Logitech demonstrated their approach is to bring video conferencing into the living room.
Consumer video conferencing has been one of those things I have watched as an industry insider for a while now. Mostly because I do a lot of analysis around the personal computer and most consumer video conferencing solutions have thus far been PC based. The big question is are consumers ready for living room video conferencing? Is the mass market ready or is it still only for early adopters? Read on for my further analysis.