After T-Mobile's rather biting offer, almost a bribe, for subscribers from other carriers to switch sides, it was only a matter of time before those carriers bit back. Now Verizon is announcing a revised Edge plan, shortening the 6-month wait to 30 days, to keep their customers from jumping ship.
The team at T-Mobile USA let it be known at CES 2014 that they had no love for their fellow carriers, going so far as to offer early termination fee repayment for switching. Users moving away from Verizon, Sprint, and AT&T were offered their entire family’s early termination fees - to a point - when trading in working devices, up to $650 USD per line. This bit of a program has been expanded this week to include more carriers than just the initial three.
It is no secret that T-Mobile aims to make waves in the wireless industry with its Uncarrier push, something that has offered up various perks and seemingly spurred other carriers to adopt similar options. The carrier's John Legere teased earlier this week "Uncarrier 4.0", and according to a source that cropped up, this could mean paying other carriers' early termination fees for new subscribers.
T-Mobile increased its customer base in Q3 2013 by more than 1 million, the company announced in its earnings call. This marks the second consecutive quarter in which the mobile carrier has led the industry in customer acquisition. It sold 5.6 million smartphones in the quarter, 15% of which were iPhone sales, and smartphones made up 88% of the company's device sales revenue.
AT&T announced back in July they were moving forward to acquire Leap Wireless. This could bring Cricket Wireless under the AT&T wing and the purchase price was said to be more than $1 billion. Specifically, $1.19 billion. But while the plans were spelled out, that didn't mean the deal was finalized.
The NSA has received a lot of backlash for its various spying activities, but it isn't the only entity that is paying for its activities. AT&T, which has long been interested in buying a wireless company in Europe, has received substantial resistance, with it being made known that any purchase that takes place will "face intense scrutiny."
This week T-Mobile USA unveiled a plan that would allow unlimited international data and texting to customers using their Simple Choice plans for phones. Those users with a Simple Choice subscription plan will be working with automatic unlimited data and texting in more than 100 countries and 20 cents a minute for phone calls. We had a chat with T-Mobile's Andrew Sherrard this afternoon about the plans and T-Mobile's further initiatives on a more grand scale, finding him and T-Mobile itself "glad to share things up."
Target will be rolling out a prepaid mobile phone option in conjunction with T-Mobile called Brightspot, giving customers access to contract-free plan options with their own handset or a new one. The service will go live on October 6, but Target has detailed its service ahead of time, though specifics on the plans haven't been provided yet.
AT&T previously announced an acquisition of Alltel assets from Atlantic Tele-Network Inc., and as with all acquisitions, it was a long process involving finalization before being wrapped up. Now the business matter is complete, with AT&T announcing that it will use some of the assets it has acquired to bring its 4G coverage to more rural places, including regions in the Carolinas, Ohio, and more.