A persistent rumor has once again reared its ugly head. If it sounds familiar, don’t be alarmed — we had deja vu, too. A new report claims Google is “preparing to sell mobile phone plans directly to customers and manage their calls and mobile data over a cellular network”. That’s right, Google is once again (allegedly) preparing to become an MVNO. We know, it sounds great, but this isn’t the first time we’ve heard this kind of thing, so we’re highly skeptical.