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Universal to edit ads into classic music videos

Universal to edit ads into classic music videos

Get ready to see your favorite rapper repping products they might never have known about whilst amongst the living. Universal Music Group has announced that they’ll be teaming up with ad-placement group Mirriad and Havas Agency to modify music videos to include advertisements. This in-content generator of revenue is said to bypass "the Skip Generation" - aka those that skip advertisements whenever possible.

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