When you send out a wedding invite, especially for a relatively fake one like the one we’ve got going on right here, you need to stick to the basics. Thats why their letter starts with the following introduction:

Our special day is almost here. We’re so excited we can hardly stand it. On this site, you’ll find all kinds of info about this special marriage. How we got here and what it means for everyone – our friends, family and fans. Plus a few extra goodies. Don’t forget to sign the guest book!

Beep boop boop,
TV + Internet

Beep boop boop indeed, you funny pair you, and what a great wedding it shall be! The television is a Bravia machine, as the invite will tell you, one that’s more than ready make the bond happen between itself and its future mate, Internet.

Bravia has an inexplicable ability to catch the eyes of everyone in the room. Always the center of attention, she has a striking look and excellent sense of style. She is a trend-setter and was ahead of her friends and rivals when she took a chance on Internet. She recognized his eclectic personality, his abitity to make friends and influence people, and was hooked. Some have called them a perfect match, but our Bride just thinks he is “smart.”

The groom SEN, better known to you as the Sony Entertainment Network, will join this party in its finest rainbow logo attire, bringing sweet connections to the party:

SEN, the Internet’s friends have always said that he was destined for greatness, but he lacked a grounding influence. He wins hearts and minds of everyone with his strength and ability to entertain, but every visit is a new discovery. And though he has had a wild youth, his infinite potential and sense of adventure hooked Bravia. His ability to complement her beauty with his knowledge of the arts, science, music and movies has certainly made them a winning pair. To this day, the groom still gets googly-eyed at the sight of his soon-to-be wife.

Later on in the invite you’ll find that the Father of the Internet will be played by Al gore, that Music Unlimited is the Groom’s Sister, and that the Rich Uncle will be played by the VPL-1000ES. Strange place it’s going to be, yes. The event itself will take place on the 11th of January at 8:30 PM local time (PST) and you can find the invite in the strangest of places: wedsite.com. Sony you’ve outdone yourself with oddness. This might also be a good time to remind you that our portal, folks, will be [CES 2012] for all the electronics you can handle; see you there!

YouTube has been available on BRAVIA smart TVs for some time now, but this new update boosts quality support to HD where available. Sony’s existing image processing tech is also retained, further massaging footage.

Meanwhile, the company has released a version of its Remote Keyboard Lite app for non-Sony laptops, allowing them to be used to enter URLs in the Opera-based browser, search for streaming content and navigate through the menus. You’ll need a Windows 7 computer, however, which means those with older laptops – or, indeed, Macs – are left out in the cold.

The new Sony BRAVIA 2011 firmware should be pushed out automatically to sets, as long as you’ve got it hooked up to an internet connection.

The My Channels feature seems to take a page from Pandora, letting you create your own radio stations with songs selected based around your favorite artists. You type in the artist name and the station will automatically be populated with songs from that artist as well as similar songs from other artists. It’s also easier now to skip tracks by simply hitting the “dislike” button to skip to the next.

Additionally, your channels can now be fully edited and controlled directly from your PS3 console. You can create new playlists from scratch as well as add and delete songs from existing playlists. These new features are available to both Basic and Premium subscribers. A firmware update will roll out soon to Sony’s 2010 and 2011 Bravia TVs, PCs, and Blu-ray players.

[via PS blog]

The TVs covered in the recall were sold as far back as 2007. The reason for the recall is that a faulty component inside the sets poses a risk of fire. The sets in the recall are LCD units and the recall was forced after a September incident where an owner of an affected set had to call the fire department after a small fire happened in his TV.

Bloomberg reports that so far 11 incidents of overheating have been reported in Japan concerning Bravia sets since 2008. There have been no injuries reported. The suspected component is a faulty part of the backlight system that can overheat and melt the top of the set. The same suspect transformer is used in all five of the Bravia models being recalled. No recall has been issued outside of Japan.

Update: Recalled Bravia models include: KDL-40D3400, KLD-40D3500, KDL-40D3550, KDL-40D3660, KDL-40V3000, KDL-40W3000, KDL-40X3000 and KDL-40X3500 models.

[via Bloomberg]

Sony has not confirmed which HDTVs and Blu-ray decks will get the Opera browser, but it seems the company isn’t content to settle on Google TV for its smart TV line-up.

Press Release:

Opera chosen by Sony for LCD television and Blu-ray Disc players

Oslo, Norway, and Tokyo, Japan, January 19, 2011

Opera Software today announced to deliver its world-class browser on Sony BRAVIA televisions and Blu-ray Disc (TM) players. Opera aims to deliver more “lean-forward”, interactive components to connected home users by offering Opera’s solution to Sony’s state-of-the-art devices.

The Opera Devices Software Developer Kit (SDK) is the cross-platform, standards-based backbone of Opera for connected TVs and Blu-ray Disc players. As a robust, open platform for creating web-standards-based solutions, Opera Devices SDK forms the ideal foundation for developing full web browsers and user interfaces. Opera brings customization and ease of content distribution to global markets by enabling the delivery of web applications, widgets, full web browsing and emerging standards such as HTML5, HbbTV and OIPF.

Previously, consumers were required to have multiple devices to surf the Internet while watching television. As more connected home electronics devices arrive in living rooms, Internet use is changing. The Internet is becoming more closely connected with people’s everyday life, such as the ability to enjoy video on-demand services on television, exchange opinions with friends through social networks about the program they are watching, and buy online directly from their televisions the items seen on TV dramas.

“The Web as we know it is evolving, and we are committed to making it more accessible across diverse devices,” said Christen Krogh, Chief Development Officer, Opera Software. “Our ability to address key hybrid broadcast-broadband initiatives in numerous markets makes us a natural fit with Sony. By delivering both a global viewpoint and the necessary technology, we are able to stay on the cutting edge of the industry.”
About Opera Software ASA

Opera Software ASA has redefined web browsing for PCs, mobile phones and other networked devices. Opera’s cross-platform web-browser technology is renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at http://www.opera.com/.

Functionally, the service sounds a lot like Pandora: the basic plan allows for unlimited forward skipping of tracks and uses a thumbs up/down system to rate them and improve future suggestions. A premium subscription allows access to each of the tracks in the catalog, playlists and Top 100 channel access. Music Unlimited can also create custom playlists from your mood, using SensMe.

“Music Unlimited powered by Qriocity” will initially be available in the UK and Ireland, with the Basic plan priced at £3.99/€3.99 and the Premium plan at £9.99/€9.99. The US, Canada, Germany, France, Italy, Spain, Australia and New Zealand launches will be announced in 2011.

Press Release:

Sony debuts “Music Unlimited powered by Qriocity™” digital music service

22nd December, 2011, Tokyo, Japan – Sony Corporation (“Sony”) today announced the launch of “Music Unlimited powered by Qriocity™,” a new, cloud-based, digital music service which gives music lovers access at anytime to millions of songs from major labels including Universal Music Group, Sony Music Entertainment Inc., Warner Music Group and EMI Music as well as leading independent labels and major publishers worldwide. The “Music Unlimited powered by Qriocity” catalogue will initially offer about six million songs and will continue to expand over time.

Through “Music Unlimited powered by Qriocity,” users can play music anytime onto a wide variety of Internet connected Sony devices including Sony’s 2010 models of network-enabled BRAVIA® TV, Blu-ray Disc™ player, Blu-ray Disc Home Theater system, PlayStation®3 computer entertainment system as well as VAIO and other personal computers. It will also become available on a wide range of Sony’s portable devices, as well as on Android-based mobile devices and other portable devices.

“Music Unlimited powered by Qriocity” is initially available in the U.K. and Ireland with service availability in other markets including the US. Canada, Germany, France, Italy, Spain, Australia and New Zealand to be announced in due course during 2011.

“Music Unlimited powered by Qriocity” is the next extension of services ‘powered by Qriocity.’ Sony debuted “Video On Demand powered by Qriocity™,” a premium video streaming service in the U.S. in April 2010 and expanded the service to France, Germany, Italy, Spain and the U.K. in November 2010. Through “Video on Demand powered by Qriocity” customers can instantly rent from a growing library of hundreds of Hollywood blockbuster movies across Sony’s 2010 models of network-enabled Bravia TV, Blu-ray Disc player and Blu-ray Disc Home Theater system.

“As we start to expand Qriocity globally, these services ‘powered by Qriocity’ offer a single ID log-in and wallet solution, and empower users to easily consume content including music and video across a growing number of integrated devices,” said Kazuo Hirai, President of Networked Products & Services Group, Sony Corporation. “Seamless accessibility to content through these fresh user experiences will enrich Sony’s network service offerings and continually add value to the unique aspects of Sony’s network-enabled products.”

Sony has developed “Music Unlimited powered by Qriocity” in partnership with Omnifone, a leading provider of cloud-based unlimited music services, with Omnifone contracted by Sony to coordinate content licensing, development and delivery of the service; leveraging its existing expertise in the music industry.

“Omnifone is delighted to partner with Sony to bring “Music Unlimited powered by Qriocity” to hundreds of millions of Sony and other devices,” said Rob Lewis, Executive Chairman of Omnifone. “Music Unlimited powered by Qriocity” is designed to bring digital music into the homes and living rooms of consumers, as well as to PCs and portable devices, with every user’s music experience synchronized automatically across their devices without needing to manage media files,”

Music Unlimited powered by Qriocity”Features

With Basic (£3.99 in the U.K. and 3.99 Euros in Ireland) and Premium (£9.99 in the U.K. and 9.99 Euros in Ireland) monthly subscription plans, “Music Unlimited powered by Qriocity” offers the breadth of content and easy music discovery which are features cited as most important by music enthusiasts.

Unlike many other popular music services, the basic plan permits unlimited forward skipping of the songs to ensure users discover music they want to hear. With access to an expanding catalogue of about six million songs, the basic plan works as an infinite ad-free radio station and subscribers can listen to dozens of personalized channels – categorized by genre, era as well as mood through SensMe™
*1 – without the requirement to download or manage their music files.

Additionally, the premium subscription plan offers a onetime 30 day Premium free trial enabling users to listen in full to every song on demand, create personal playlists of favorites, and gain access to premium Top 100 channels which are regularly updated with the latest hits.

By studying users’ listening habits, incorporating their ‘like/dislike’ song ratings, analyzing their existing music collections and more, “Music Unlimited powered by Qriocity” adapts to users’ music preferences and constantly tailors music channels to offer the most compatible and enjoyable list of songs. Therefore, the more you listen, the more uniquely personalized your music channels become.

Furthermore, users can also synchronize their existing music files and playlists from other media players including iTunes® into “Music Unlimited powered by Qriocity,” and enjoy their existing music at any time across all compatible devices*2.

*1 SensMe™ is Sony’s proprietary 12 Tone Analysis technology to evaluate music tracks

*2 Applies to DRM-free music files and to music which has been licensed for playback on “Music Unlimited powered by Qriocity”

“Qriocity” is a trademark of Sony Corporation

“PlayStation” is a registered trademark of Sony Computer Entertainment Inc.”

“iTunes® is a registered trademark of Apple Inc.”

There’s also an ethernet port, for hooking up to Sony’s BRAVIA Internet Video service, and a pair of optical digital audio outputs. A single Freeview digital TV tuner, SCART socket, component video input and VGA input round out the main specs; the only thing missing is that you can’t wall-mount it, which would’ve been a nice touch for a kid’s bedroom.

Given the UK-spec tuner we’re guessing the BRAVIA KDL22PX300 won’t be showing up on North American shores any time soon, though we suppose Sony could well come out with a US-spec version if there’s sufficient demand. It’s available now.

[via Kotaku]

SlashSECURITY
Homeland Security Investigations unit ICE has been busy this week, launching a major crackdown on what appears to be two categories of webpages: copyrighted music download sites (such as torrent listing sites) and sites selling knockoffs of trademarked goods (such as designer handbags). The owner of one of these sites, Torrent-Finder, had the following to say to the site that’s reporting on the situation, TorrentFreak: “My domain has been seized without any previous complaint or notice from any court! … I firstly had DNS downtime. While I was contacting GoDaddy I noticed the DNS had changed. Godaddy had no idea what was going on and until now they do not understand the situation and they say it was totally from ICANN.” Be on your guard, but we’re not sure what that could entail, as no details on how to appeal HSI’s seizings seem to be available.

[Via TorrentFreak]

R3 Media Network

SlashPhone
GSMA Launches Embedded SIM Initiative to Support the Connected Future
Button Remapper for Rooted Android Smartphone
Rumor: Motorola Olympus Tegra 2 Multimedia Smartphone

Android Community
Sony Ericsson PlayStation Phone details leak: BRAVIA screen, MWC 2011 debut
TeamViewer Beta now available for Android devices
Darth Vader is Android spokesman in Japan…umm..k
Leak hints at Galaxy S 2 hardware
Woow Digital Android tablet coming soon
NEC Smartia tablet is consumer version of Cloud Communicator [Video]
Samsung Stealth V SCH-i510 outed by DLNA
Android-Themed Bar Opens in Japan
Notion Ink starts mystery countdown ending December 9th, its meaning is unknown
Sharp IS03 sees 450,000 Japanese pre-orders
Open your garage with your Android device
Verizon Releases DROID Essential Packs for the Holidays
Angry Birds Christmas edition confirmed by Rovio
Marcus Hansson Explains What the Sony Ericsson LiveView is and How Developers Can Develop For It
Toshiba TG01 May Now Run Android

SlashGear
3,000 Windows Phone 7 apps and 15k developers boasts Microsoft
Google TVs from Toshiba and Vizio at CES 2011?
Android 2.3 Gingerbread on Nexus S Photos Revealed
NoMute iPad app restores orientation lock switch in iOS 4.2
Pirate Bay appeal sees jail time cut but fine boosted to $6.5m
Nokia X7-00 leaks: S^3, quad-speakers and 8MP camera [Video]
Russia to spend $2B to clean up orbiting space junk
ThinkGeek ships TK-421 iPhone keyboard case
Evolyte offers $100 off 32GB iPad WiFi
ISS Astronauts come home aboard Soyuz capping a decade of ISS operation
Microsoft offers up festive Christmas Windows 7 themes
Google “Mario” and “Andretti” Chrome OS netbooks in internal speed testing?
Verizon wireless offers Jawbone Icon free with select phones today
Sony Reader relaunch in Japan due December 10
NEC Smartia gives Cloud Communicator tablet an expensive consumer focus
Boxee Box gets first firmware update
Apple Black Friday deals kick off: $101 off iMac, MacBook Pro & Air
T-Mobile Galaxy Tab loses unlimited messaging extra
Logitech Revue [REVIEW]
Fujitsu 2011 tablet gets second outing [Video]
Nokia C6-01 [REVIEW]
ChevronWP7 Windows Phone 7 unlocker allows unofficial app sideloading
Advent’s Tegra 2 Vega tablet gets unofficial Market access
4.3-inch Samsung Stealth V SCH-i510 Froyo smartphone clears DLNA testing
Nokia Z500 tablet facing failure as carriers reject pricing?
Sony SNAP connected-device app framework frozen
Sony going President shopping as Howard Stringer scales down responsibilities?
PlayStation Move shortages until Feb 2011 warns Sony
Libratone Beat wireless speakers arrive at Apple December 2010
Acer Windows 7 tablet to use AMD Bobcat APU confirm insiders
Moshi Moshi MM03i Bluetooth handset packs iPhone dock
Richard Branson Virgin “Project” iPad magazine in works
TUAW Hacks Apple TV – Now iOS Devices Can Play 3rd Party Video Over AirPlay
L1 v2 Laser Pico Projector Revealed by AAXA
Angry Birds headed to Xbox 360, PS3 and Wii
Concept Desktop Computer Prints and Scans from Inside Monitor
Airless Metal Mesh Tires Awarded R&D 100 Award
AirPlay Hack Now Enables All iDevice Apps to Send Video
BlackBerry Storm2 to get OS 5.0.0.1015 on Verizon
Panasonic’s EVOLTA Robot Uses 12-AA Batteries to Travel 317 Miles [Video]
iPad Heading to 3 in the UK in the Coming Months
Land Crawler exTreme Uses 12 Legs to Carry 175 Pounds
4th Amendment Wear for your TSA Protesting Family [LOLS]
Sony slash Google TV prices; NSZ-GT1 Blu-ray deck under $300
Angry Birds headed to Xbox 360, PS3 and Wii
Concept Desktop Computer Prints and Scans from Inside Monitor
Airless Metal Mesh Tires Awarded R&D 100 Award
AirPlay Hack Now Enables All iDevice Apps to Send Video
BlackBerry Storm2 to get OS 5.0.0.1015 on Verizon
Panasonic’s EVOLTA Robot Uses 12-AA Batteries to Travel 317 Miles [Video]
iPad Heading to 3 in the UK in the Coming Months
Land Crawler exTreme Uses 12 Legs to Carry 175 Pounds
4th Amendment Wear for your TSA Protesting Family [LOLS]
Sony slash Google TV prices; NSZ-GT1 Blu-ray deck under $300

To see more Daily Slash posts, click here: [The Daily Slash] or here: [SlashGear Morning Wrap-Up]

PlayMemories is a way for those of you out there with a 3D-capable Sony-branded camera to organize and view your photos right from your PS3. As long as you have a 3D-capable TV, that is. Like one of Sony’s 3D BRAVIA sets. Sony’s making sure that users have not only the usefulness of a photo organizer at their disposal, but one that’s also fun to use. After you download the application, you’ll be able to put your 2D and 3D photos into any kind of order you want, and then go through them at your leisure.

You’ll be able to zoom in and out, as well as pan to the right and left, as you see fit, just by using Sony’s SIXAXIS controllers. While Sony isn’t saying whether or not you can use any 3D-capable camera to take advantage of this new application, they’re stressing that you need a Sony-branded one, so that’s worth noting. As for the price and release date, the application itself will be free, and you will be able to download it some time later this month.

[via DPReview]

Sony has just announced that they are going to make available BBC’s iPlayer, a ridiculously popular video streaming service across the pond. And, considering how popular Video-On-Demand (VOD) is becoming, having one that’s as popular as iPlayer is a good move for Sony to make. For those in the UK who have Sony’s PlayStation 3, then you’ve probably been taking full advantage of iPlayer’s goodness.

The service is available now, and will be able to allow customers to use 7 day catch-up, which will let you catch up with your favorite shows over the previous week. You’ll be able to access the service through the Xross Media Bar (XMB). So, if you’re in the right neck of the woods and have yourself a BRAVIA Internet connected TV, let us know what you think of the addition in the comments below.

[via TechRadar]

The 46NX810 is a 46-inch 1080p full HD resolution HDTV, but it also comes fully capable of playing your favorite 3D movies. (You’re looking forward to Piranha 3D coming to your living room, right?) It also features DynamicEdge LED back-lighting, which features local dimming. You also get MotionFlow PRO with a refresh rate of 240Hz. There’s integrated WiFi, making sure that you’ll be able to connect to your home network easily enough. And considering it’s a BRAVIA set, you get access to the proprietary widgets. For all other models except the 46-inch model, there’s the LightSensor feature, which will automatically adjust the brightness of your set depending on the light within the room.

We received two press releases. In the first, all of the TVs seem to have the same features. However, in the press release you’ll read below, the 46-inch model does not include the LightSensor feature, so you’ll have to just live with whatever your brightness is set at. As we just mentioned, there’s the 46-inch model. The next stage up is the 55-incher, and then finally the 60-inch model. They are all due in September. The 46-inch model will cost you about $3,000; the 55-inch will run you about $3,700; and that 60-inch set will cost you a cold $4,700. Check out the full press release below.

Press Release

SONY LAUNCHES NEW 3D BRAVIA TVS JUST IN TIME FOR KICKOFF

• Just in time for the kickoff of the fall football season, Sony just announced three new 3D BRAVIA TVs that are perfect for the big game.
With a number of college and pro football games slated to be broadcast in 3D this fall, Sony’s BRAVIA is the perfect way to see the next dimension in sports — the full HD picture puts you right on the sideline!
• Offering outstanding contrast with smooth, vibrant images, Sony’s new NX810 HDTV models have great picture quality even in brightly lit rooms – perfect for that lazy afternoon watching all the games and following your fantasy football league.
• With built-in Wi-Fi and access to Sony’s BRAVIA Internet Platform and the company’s new movie service, Qriocity, the Sony not only offers a great picture, but access to a massive amount of online content to match.
• In screen sizes including 60, 55 and 46 inches, these new Sony models have any room covered.
• Also, anyone who purchases one of the new 3D BRAVIA models will receive two free Blu-ray 3D titles and a PlayStation® Network voucher enabling 3D BRAVIA purchasers to download stereoscopic 3D gaming experiences on the PS3.

Quote:
• “BRAVIA is optimized to deliver the best possible 3D consumer experience by leveraging the vast knowledge from our theatrical and professional products groups,” said Chris Fawcett, vice president of Sony’s television business. “3D is driving the growth of the entertainment industry and only Sony is involved in every stage of the platform.”

BRAVIA® KDL-60NX810 Edge LED LCD HDTV with 3D
Available in September for about $4,700
• Full HD 1080p Resolution with 3D
• DynamicEdge LED Backlighting with local dimming
• Motionflow™PRO 240Hz Technology for Smooth Motion
• Built-in Wi-Fi® for Network Connectivity
• BRAVIA® Internet Video & Widgets
• LightSensor™ adjusts backlight with room light

BRAVIA® KDL-55NX810 Edge LED LCD HDTV with 3D
Available in September for about $3,700
• Full HD 1080p Resolution with 3D
• DynamicEdge LED Backlighting with local dimming
• Motionflow™PRO 240Hz Technology for Smooth Motion
• Built-in Wi-Fi® for Network Connectivity
• BRAVIA® Internet Video & Widgets
• LightSensor™ adjusts backlight with room light

BRAVIA® KDL-46NX810 Edge LED LCD HDTV with 3D
Available in September for about $3,000
• Full HD 1080p Resolution with 3D
• DynamicEdge LED Backlighting with local dimming
• Motionflow™PRO 240Hz Technology for Smooth Motion
• Built-in Wi-Fi® for Network Connectivity
• BRAVIA® Internet Video & Widgets

The 3D HDTVs all feature the same things: incorporation of a frame sequential display, that work in conjunction with the active-shutter glasses and Sony’s proprietary high frame rate technology. All this, in the hopes that their TVs offer the smoothest, full high-definition 3D image. One of the most noteworthy of the 3D sets is the BRAVIA XBR-LX900 HDTV, which has a built-in 3D sync transmitter, and Sony is being nice enough to throw in two pair of active-shutter glasses.

“3D is revolutionizing the entertainment industry and only Sony is involved in every stage of the ecosystem,” said Chris Fawcett, vice president of Sony’s television business. “Leveraging deep 3D expertise from the company’s theatrical and professional groups, Sony products are optimized to offer the best possible 3D home entertainment experience.”

The full line of HDTVs come in sizes ranging from 40-inches to 60-inches, and you can expect to drop anywhere between $2,100 and $5,000 for the HDTV of your 3D dreams. Although, Sony’s all about the free gifts, so consumers who purchase and register one of the new 3D BRAVIA models will receive a copy of Sony Pictures Home Entertainment’s Blu-ray 3D™ title Cloudy With a Chance of Meatballs as well as Blu-ray 3D title Deep Sea. Maybe not your favorite movies, but hey, they’re free.

Press Release:

SAN DIEGO, June 9, 2010 – Sony today announced that its 3D capable BRAVIA® HDTVs are now available for pre-sale at Sony Style stores and that its new integrated Blu-ray 3D™ devices will hit retail shelves beginning this July. Additionally, the company released a free firmware update that activates Blu-ray 3D capability for previously announced Blu-ray Disc models including the BDP-S470 and BDP-S570 players and the BDV-E570 and BDV-E770W home theater systems.
Sony now offers consumers the most diverse line of 3D capable home entertainment products including 19 BRAVIA® HDTVs, Blu-ray Disc players and theater systems, and audio/video components that offer various levels of performance and features.
Sony will support the 3D launch with an integrated marketing campaign featuring NFL quarterback Peyton Manning of the Indianapolis Colts, and Grammy® and Emmy® award-winning Jive/Sony Music artist Justin Timberlake aiming to deliver consumer education and eliminate 3D confusion.
“3D is revolutionizing the entertainment industry and only Sony is involved in every stage of the ecosystem,” said Chris Fawcett, vice president of Sony’s television business. “Leveraging deep 3D expertise from the company’s theatrical and professional groups, Sony products are optimized to offer the best possible 3D home entertainment experience.”

BRAVIA 3D HDTVs
Focusing on that high quality experience, Sony’s 3D capable BRAVIA HDTVs incorporate a frame sequential display with active-shutter glasses that work together with Sony’s proprietary high frame rate technology reproducing smooth, full high-definition 3D images.
The line-up includes the 3D integrated BRAVIA XBR-LX900 HDTV, which features a built-in 3D sync transmitter and two pair of active shutter glasses and the 3D ready BRAVIA XBR-HX909 and KDL-HX800 series 3D ready models which offer the option of adding the 3D sync transmitter and glasses at an additional cost.
The line features screen sizes including 40, 46, 52, 55, and 60-inches and ranges in price from around $2,100 (KDL-40HX800) to about $5,000 (XBR-60LX900).
Consumers who purchase and register one of the new 3D BRAVIA models will receive a copy of Sony Pictures Home Entertainment’s Blu-ray 3D™ title Cloudy With a Chance of Meatballs as well as Blu-ray 3D title Deep Sea. The sets will also include a PlayStation® Network voucher enabling 3D BRAVIA purchasers to download stereoscopic 3D gaming experiences on the PlayStation3 (PS3™) System (sold separately). The titles include PAIN (partial game) and MotorStorm®: Pacific Rift (demo) and full game downloads of WipEout® HD and Super StarDust™ HD.
BRAVIA XBR-LX900 Series Integrated 3D HDTVs
The full HD 1080p (1920 x 1080) BRAVIA XBR-LX900 series features integrated 3D functionality and includes the 60-inch XBR-60LX900 for about $5,000 and the 52-inch XBR-52LX900 for about $4,000.
The Monolithic Design, Edge LED backlight models also feature integrated Wi-Fi® (802.11n) for an easy connection to broadband home networks to access Sony’s BRAVIA Internet Video Platform and BRAVIA Internet Widgets, as well as Sony’s new premium video service, Qriocity.
BRAVIA XBR-HX909 Series 3D Ready HDTVs
The XBR-HX909 series is 3D ready with the addition of Sony active shutter glasses (about $150 per pair) and sync transmitter (about $50), both sold separately. The models feature full HD (1920 x 1080p) and Sony’s Intelligent Dynamic full array LED backlight. The Monolithic Design concept models include the 52-inch XBR-52HX909 for about $4,000 and the 46-inch XBR-46HX909 for about $3,500.
Sony’s Intelligent Dynamic LED backlighting improves contrast and dynamic range by local dimming that controls the LED backlight level by area so that detail is maintained in the dark areas, while other areas are driven near peak brightness. The models also include an RS-232c I/0 terminal for custom installation applications.
BRAVIA KDL-HX800 Series 3D Ready HDTVs
Also 3D ready (with the addition of Sony active shutter glasses and sync transmitter, sold separately), the BRAVIA KDL-HX800 series features full HD 1080p (1920 x 1080) and utilizes a Dynamic edge LED backlight with local dimming for improved contrast and dynamic range. The series includes the 55-inch class (54.6-inches measured diagonally) KDL-55HX800 for about $3,400, the 46-inch KDL-46HX800 for about $2,700, and the 40-inch KDL-40HX800 for about $2,100.
Blu-ray 3D Players
Available in July for about $300, Sony’s Blu-ray 3D BDP-S770 model offers built in Wi-Fi (802.11n) for easy access to Sony’s BRAVIA Internet Video platform and Qriocity.
Additionally, Sony’s BDP-S470 and BDP-S570 Blu-ray Disc players can be upgraded to play Blu-ray 3D with a free online firmware update that is now available. The update also adds Digital Living Network Alliance (DLNA®) compatibility to the models.

Blu-ray 3D Home Theater Systems
Also available this July for about $800, Sony’s new full HD 1080p 5.1 channel Blu-ray 3D capable home theater system (model BDV-HZ970W) features wireless capabilities via the included USB wireless LAN adapter (802.11n) allowing for easy access to the BRAVIA Internet Video platform and Qriocity.
The model also offers two HDMI inputs with 3D pass-through, HDMI repeater function, and a universal remote.
Sony’s BDV-E570 and BDV-E770W Blu-ray theater systems can now also be upgraded to Blu-ray 3D with the free firmware update. The update also adds DLNA compatibility to the units.
Unique to all Sony Blu-ray Disc players, users with an iPhone® or iPod® touch device can control the players using a free app called “BD Remote” which can be downloaded from the Apple App store. The app, will also be available soon for Android™ devices, allows the device to function as a remote control that includes the ability to access a Blu-ray Disc’s details such as jacket artwork, actor, and production information as well as search for additional video clips online.
3D Capable Home Audio Components
Sony also recently announced 3D capable home audio products including the STR-DN1010 audio/video receiver, the HT-CT350 and HT-CT150 3.1 channel sound bars, and the HT-SF470 5.1 channel home theater system. The models offer consumers flexible solutions to round out the Sony 3D experience and meet the demands of 3D home entertainment.
Additionally, Sony will add 3D capability to the previously announced STR-DH810 and STR-DH710 AV receivers through a firmware update later this month.
Integrated Marketing Campaign
Sony’s 3D advertising will start airing this week on national TV networks, accompanied by cinema, radio, print and digital ads throughout the year. Owing to the importance of clear consumer education on 3D, Sony will also spread the word about the new BRAVIA 3D TV’s through dedicated training events, displays at authorized Sony retailers, social networks, on SonyStyle.com, through Sony Style stores, and via email, direct mail, and free standing inserts.
The campaign was developed with support of Sony Electronics’ advertising agency 180 Los Angeles.
Specifications and images for all 3D products can be found at www.sony.com/news.
For further details and pre-orders, please visit www.sony.com/bravia or Sony Style retail stores across the country. These products and others can be found at Sony authorized retailers across the country.
To learn about the 3D world created by Sony, please visit www.sony.net/united/3D.

Out of the range, it’s the LX900 that gets 3D capabilities, along with its 1080p High Definition.  A set of RealD 3D glasses are included, along with the necessary transmitter; you can also outfit the BRAVIA HX900 and HX800-series by picking both things up optionally.

The BRAVIA LX900 also gets 240Hz refresh technology, LED edge backlighting, WiFi for media streaming and social networking widgets, and BRAVIA Engine 3 DSP.  Unfortunately while Sony have bucked the CES trend and assigned prices to many of their models, the interesting ones are left unpriced; we’ll have to wait and see how much the company reckon 3D is worth.

Press Release:

SONY MAKES 3D COME TO LIFE AT HOME WITH FIRST 3D CAPABLE BRAVIA HDTVs

Monolithic Design Concept Changes Viewing Environment Merging Style and Function

LAS VEGAS (CES BOOTH #14200), Jan. 6, 2010 – From black-and-white, to color, to digital, Sony Electronics is once again setting the new standard for how televisions look and perform. Today, the company introduced its 2010 BRAVIA® LCD HDTV line featuring its first 3D HDTVs, a new innovative and stylish Monolithic Design Concept, and LED backlighting.

The new Sony televisions are another example of how Sony is providing consumers with networked products that enhance the home entertainment experience by offering built-in Wi-Fi® (802.11) for easy access to BRAVIA Internet video, BRAVIA Internet Widgets and personal content through Digital Living Network Alliance (DLNA) certified™ home networks.

The line is made up of 38 models ranging in screen sizes from 60 to 22-inches. The LX900 series offers integrated 3D functionality with Sony’s 3D active shutter glasses and built-in 3D transmitter, while the HX900 and HX800-series are 3D capable using Sony 3D active shutter glasses and 3D transmitter (each sold separately). The 3D models incorporate a frame sequential display and active-shutter glasses that work together with Sony’s proprietary high frame rate technology reproducing full high-definition 3D images.

“Sony’s 3D HDTVs leverage the breadth and depth of the company’s expertise to create an entirely unique experience at home that draws you closer to entertainment than ever before,” said Jeff Goldstein, vice president for Sony’s television business. “Sony will continue to own the living room by delivering TVs that work synergistically; both in function and design.”

Models in the LX900, HX900, NX800, and NX700 series feature Sony’s all new Monolithic Design. The design concept aims to change the entire TV viewing environment by delivering the most innovative, stylish, and high-quality experience possible.

With quality materials forming a simple, flush viewing surface with crisp edges and a smooth border, the models blend into the home’s interior and allow viewers to focus completely on beautiful on-screen images without distraction from unnecessary decorative elements. Also, a unique six degree upward tilt option offers a more natural, comfortable viewing experience.

Central to the slim profile Monolithic Design is Sony’s Edge LED backlight. Designed to deliver deep blacks and brilliant whites, the design allows for a slim form factor and an outstanding contrast ratio helping the new models impress not only when they are displaying beautiful images, but also when turned off as they blend into the home’s décor.

BRAVIA XBR-LX900 Series 3D HDTV
Available this summer, the BRAVIA XBR-LX900 series features integrated 3D functionality and screen sizes including 60 (XBR-60LX900), 52 (XBR-52LX900), 46 (XBR-46LX900), and 40-inch (XBR-40LX900).

The full HD 1080p (1920 x 1080) models feature Edge LED backlight, Sony’s new Monolithic Design and Motionflow™ PRO 240Hz motion compensation technology, which helps produce smooth images in fast moving content such as sport and action movies. Sony’s 240Hz technology also reduces the mixing of images of 3D content assigned to the left and right eyes, while the BRAVIA Engine™ 3 full digital video processor uses a collection of enhanced algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.

The LX900 models also feature Sony’s new OptiContrast panel. Designed with a clear surface treatment and a resin sheet sandwiched between the LCD display panel and glass plate, the OptiContrast panel minimizes the reflection and refraction of external and internal light producing deeper images with superior black levels even in bright rooms.

The models include integrated Wi-Fi for an easy connection to broadband home networks. Once connected, users can access thousands of streaming movies, videos, music and more from Netflix®, Amazon Video on Demand, YouTube™, Slacker® Internet Radio, Pandora®, NPR, Sony Pictures, Sony Music, and over 25 total providers through the Sony BRAVIA Internet Video platform.

Also, with the touch of a button, users can access the latest in news, weather, USA Today sports, Yahoo Finance, Twitter, Flickr photos, and FrameChannel through small applications called BRAVIA Internet Widgets. The widgets can be uniquely positioned anywhere on the TV screen for a custom viewing experience.

The models also feature playback of personal content including digital pictures, video, and music through USB and DLNA® certified network connections.

Another new feature is Sony’s Intelligent Presence Sensor with face detection. The sensor detects if you’ve stepped away from the TV or are not watching the screen and automatically dims the backlight. After an extended period, the TV will turn off if no one has re-entered the viewing area. Additionally, the Intelligent Presence Sensor’s newly added Position Control feature detects a user’s viewing position to deliver optimized video/sound balance, while the Distance Alert feature helps to keep small children at an eye-friendly distance.

The models also offer Sony’s BRAVIA Sync™ for easy operation with other BRAVIA Sync devices such as AV receivers and Blu-ray Disc™ players, and TVGuide® on-screen channel guide.

BRAVIA XBR-HX900 Series 3D Ready HDTV
The XBR-HX900 series 3D ready (with the addition of Sony active shutter glasses and transmitter, both sold separately) full HD (1920 x 1080p) models feature Intelligent Dynamic LED backlight and Sony’s new Monolithic Design.

The model’s full-array LED backlighting improves contrast and dynamic range by local dimming that controls the LED backlight level by area so that detail is maintained in the dark areas, while other areas are driven near peak brightness. The technology reduces unnecessary light emission resulting in true and deep blacks compared to conventional LED backlit models.

The models also feature Sony’s new ambient sensor that automatically optimizes the TV’s color and brightness according to the room environment and lighting conditions for optimized settings.

Featuring screen sizes including 52 (XBR-52HX900) and 46-inches (XBR-46HX900), the model offers four HDMI 1.4 inputs, one component input, one composite input, one component/composite selectable inputs, and a PC input (HD15) with PC/TV picture-in-picture.

The models also feature:
· Monolithic Design
· Motionflow PRO 240Hz motion compensation technology
· OptiContrast panel
· USB Wireless-LAN adapter for easy wireless network connection (sold separately)
· BRAVIA Internet Video
· BRAVIA Engine 3 with Intelligent Image Enhancer
· USB and DLNA photo/music/video playback

BRAVIA KDL-HX800 Series 3D Ready HDTV
Also 3D ready (with the addition of Sony active shutter glasses and transmitter, sold separately), the BRAVIA KDL-HX800 series will be available this summer in screen sizes including 55-inch class (54.6-inches measured diagonally) (KDL-55HX800), 46 (KDL-46HX800) and 40-inch (KDL-40HX800).

The full HD 1080p (1920 x 1080) models utilize a Dynamic Edge LED backlight with local dimming for improved contrast and dynamic range.

Other features include:
· Motionflow PRO 240Hz Technology for Smooth Motion
· Ambient sensor
· USB Wireless-LAN adapter for easy wireless network connection (sold separately)
· BRAVIA Internet Video
· BRAVIA Engine 3
· USB and DLNA photo/music/video playback

Sony also introduced several other new BRAVIA models with various features and screen sizes. They include:

BRAVIA KDL-NX800 series
· Full HD 1080p (1920 x 1080) LCD HDTV with Edge LED backlight
· Monolithic Design
· Motionflow 240Hz Technology for Smooth Motion
· Integrated Wi-Fi wireless network capabilities (802.11)
· BRAVIA Internet Video and BRAVIA Internet Widgets
· BRAVIA Engine 3
· USB and DLNA photo/music/video playback
· Available in March
· Screen sizes include 60 (KDL-60NX800: $4,600), 52 (KDL-52NX800: $3,400) and 46-inch (KDL-46NX800: $2,800)

BRAVIA KDL-NX700 Series
· Full HD 1080p (1920 x 1080) LCD HDTV with Edge LED backlight
· Monolithic Design
· Motionflow 120Hz Technology for Smooth Motion
· Integrated Wi-Fi wireless network capabilities (802.11N)
· BRAVIA Internet Video and BRAVIA Internet Widgets
· BRAVIA Engine 3
· USB and DLNA photo/music/video playback
· Available in March
· Screen sizes include 46 (KDL-46NX700: $2,600) and 40-inch (KDL-40NX700: $2,100)

BRAVIA KDL-EX700 Series
· Full HD 1080p (1920 x 1080) LCD HDTV with Edge LED backlight
· Presence Sensor, Ambient sensor
· Motionflow 120Hz Technology for Smooth Motion
· BRAVIA Internet Video
· BRAVIA Engine 3
· USB and DLNA photo/music/video playback
· Available in March
· Screen sizes include 60 (KDL-60EX700: $3,900), 52 (KDL-52EX700: $2,800), 46 (KDL-46EX700: $2,200), 40-inch (KDL-40EX700: $1,700), and 32-inch class (31.5-inches measure diagonally) (KDL-32EX700: $1,100)

BRAVIA KDL-EX600 Series
· Full HD 1080p (1920 x 1080) LCD HDTV with Edge LED backlight
· Ambient sensor
· BRAVIA Engine 2
· BRAVIA Sync
· USB photo/music/video playback
· Available in March
· Screen sizes include 46 (KDL-46EX600: $1,900), 40 (KDL-40EX600: $1,400) and 32-inch class (31.5-inches measure diagonally) (KDL-32EX600: $1,000)

BRAVIA KDL-EX500 Series
· Full HD 1080p (1920 x 1080) LCD HDTV with CCFL backlight
· Motionflow 120Hz Technology for Smooth Motion
· Ambient sensor
· BRAVIA Engine 2
· BRAVIA Sync
· USB photo/music/video playback
· Available in February
· Screen sizes include 60 (KDL-60EX500: $3,300), 55-inch class (54.6-inches measured diagonally) (KDL-55EX500: $2,400), 46 (KDL-46EX500: $1,600), 40 (KDL-40EX500: $1,100), and 32-inch class (31.5-inches measure diagonally) (KDL-32EX500: $800)

BRAVIA KDL-EX40B Series
· Full HD 1080p (1920 x 1080) LCD HDTV with CCFL backlight
· Integrated Blu-ray Disc player
· BRAVIA Internet Video
· BRAVIA Engine 3
· Ambient sensor
· USB and DLNA photo/music/video playback
· Available in May
· Screen sizes include 40 (KDL-40EX40B: $1,000) and 32-inch class (31.5-inches measure diagonally) (KDL-32EX40B: $800)

BRAVIA KDL-EX400 Series
· Full HD 1080p (1920 x 1080) LCD HDTV with CCFL backlight
· Ambient sensor
· BRAVIA Engine 2
· BRAVIA Sync
· USB photo/music/video playback
· Available in February
· Screen sizes include 46 (KDL-46EX400: $1,200), 40 (KDL-40EX400: $800), and 32-inch class (31.5-inches measure diagonally) (KDL-32EX400: $600)

BRAVIA KDL-EX308 Series
· 720p (1366 x 768) LCD HDTV with CCFL backlight
· Wi-Fi with USB adapter (included)
· BRAVIA Internet Video
· BRAVIA Engine 3
· BRAVIA Sync
· USB and DLNA photo/music/video playback
· Available in March
· Screen sizes include 32-inch class (31.5-inches measure diagonally) (KDL-32EX308: $530) and 22-inch class (21.6 inches measured diagonally) (KDL-22EX308: $380)

BRAVIA KDL-BX300 Series
· 720p (1366 x 768) LCD HDTV with CCFL backlight
· BRAVIA Engine 2
· BRAVIA Sync
· Available in March
· Screen sizes include 32-inch class (31.5-inches measure diagonally) (KDL-32BX300: $500) and 22-inch class (21.6 inches measured diagonally) (KDL-22BX300: $350)

For further details and pre-orders, please visit www.sonystyle.com/bravia or Sony Style retail stores across the country.
To learn about the 3D world created by Sony, please visit www.sony.net/united/3D.

As you might expect, the results involve a smashed TV and a bouncing PS3.  According to Sony Australia, the console hits the LCD with 774.4 joules of kinetic energy, translating to 790.2kg of force onto the glass itself.

It’s all in aid of publicising a promotion for Australian Sony buyers, who can get a free PS3 if they buy a qualifying HDTV from the company’s BRAVIA range.  As for those of us not Down Under, we can just enjoy watching a heavy console fly through the air with the greatest of ease.

[Thanks to everyone who sent this one in!]

Video demo after the cut

In fact the sets measure a scant 16.6mm (52-inch) or 15.8mm (46-inch) thick, partly because Sony have offset the connectivity portion to the separate, wirelessly-connected media receiver.  That box not only accepts the usual HDMI inputs but has internet connectivity and offers video-on-demand support.

Ports include four HDMI, USB, both ethernet and a telephone port (for the integrated modem), optical digital out, PC and S-Video, and there are twin 10W speakers too.  No word on pricing nor when we might see them in the US or Europe.

As with other implementations we’ve seen, actually adding TV shows or films to the queue will need to be carried out on a computer; there’s no way to navigate the full catalog on the HDTV itself.   Netflix joins Amazon Video on Demand, YouTube and various other streaming media systems on the Sony devices.

The Sony BRAVIA Internet Media Link box is available for roughly $300, and connects via HDMI.  Sony’s actual internet-enabled HDTVs are, unsurprisingly, more expensive.

Press Release:

SONY ADDS NETFLIX TO BRAVIA INTERNET VIDEO PLATFORM

Golflink, LIVESTRONG.COM, eHow and ON Networks Also Join Expanding Content Line Up

SAN DIEGO, July 9, 2009 – Netflix, Demand Media™, and ON Networks® are the latest content providers to join Sony’s BRAVIA® Internet Video platform.

In the fall of 2009, Netflix members will be able to instantly watch more than 12,000 movies and TV episodes on Sony BRAVIA Internet Video-capable HDTVs and on previous BRAVIA models compatible with Sony’s BRAVIA Internet Video Link module.

With BRAVIA Internet Video-capable HDTVs, users can enjoy access to one of the largest collections of premium and free on-demand entertainment directly on their HDTV. By connecting the TV to their existing broadband connection, users can access online video, music, and content from over 25 providers including Amazon Video On Demand, YouTube™, Sports Illustrated, Sony Pictures, Crackle, Slacker, Epicurious.com, Concierge.com, Style.com, and Dailymotion.

“Sony was first to bring Internet video to TV and we continue to deliver the one of the largest and most diverse catalogs of content to customers through BRAVIA Internet Video,” said Jeff Goldstein, vice president of Sony Electronics’ television business. “Adding Netflix gives many of our customers access to a vast library of streaming content through their existing Netflix accounts.”

Movies and TV episodes from Netflix can be watched instantly on Sony’s BRAVIA Internet Video-capable HDTVs through a Queue-based user interface. Netflix members can add movies and TV episodes to their instant Queues on the Netflix Web site. Those choices will then be automatically displayed when a user selects Netflix on the BRAVIA Internet Video platform.
Demand Media recently launched content on the BRAVIA Internet Video platform from its wholly-owned Web sites including Golflink.com, LIVESTRONG.COM, and eHow.com.

GolfLink provides hundreds of its valuable instructional golf videos from world class coaches like Hank Haney and Jim McLean, as well as hole-by-hole golf course flyovers, both of which help viewers to prepare and improve their game.

“Sony has begun the transition from a closed system to an open one … Next we will be expanding the PlayStation Network to hardware other than the PS3, because the number of PS3 units sold puts a limit on the scale of the network possible. Sony has a vertical structure for each product line, an organisational structure that resists change, so it will take time to achieve this network growth. However, a large number of employees share my opinion on this” Howard Stringer, CEO, Sony

Sony has been tipped as planning to jettison the UMD drive currently used on the PSP for pure online delivery in future iterations.  While the company has denied such a policy, this latest statement does suggest that UMD will take a step back from the primary source of title distribution.

Given that Sony have made headway in standardizing the XMB GUI across much of its consumer electronics products, it seems likely that the PSN will evolve into a catch-all digital distribution system.  As Stringer says, the physical number of PS3 consoles sold will be the hard limit to users of the Network in its current format.

[via Kotaku]

The exhibition was held last week at the Ikejiri Institute of Design, Japan. Three display models from a 40-inch V5 LCD, 40inch V1 LCD and nearly a decade old 36-inch CRT TV were put on display to compare the total power consumption of each set. At one scene, still image taken and shown above, indicated more than 50% power reduction with the newest technology. Now, as you probably know, the comparison could have minor flaws due to the different settings or display modes being used on the TVs. For instance, the extreme dynamic mode is known to have consumed more energy due to its nature of high luminance output, and the same picture mode could be different from one set to another.

To test the effectiveness of the presence sensor, the energy intakes were measured on a lone V5 series TV with sensor turned on and off in Dynamic mode. Once again, Sony Eco TV will able to deliver more 40% power reduction as claimed, a 140 watt dynamic driven picture was slashed to around 60-70 watts with the help from the presence sensor.

So what’s behind the “Presence Sensor” and how does it effect the power consumption?

According to Nikkie, it’s an infrared sensor placed in the lower center part of the front face to scan moving objects in a range of 80° and 30° at both horizontal and vertical directions. It’s constantly communicating with the display to alter the luminance of the backlit depend of surrounding ambient brightness, not much different than the dynamic backlit module on one of my Panasonic display eh?

But the Sony ones does better with wider scanning areas, and is capable of sensing the presence of moving objects, to the distance of 10-16 feet for large object, and up to 10 feet on smaller objects. When there’s on one surround, it will shut the display off completely, and turn it back on with sense of movement within its scanning area. The time interval can be set from seven seconds, five minutes, half an hour to one hours, just don’t stay still with those setting, you don’t your TV program to shut down in the middle of playing “24”. I am sure they missed to mention the “disable” button on the auto turn-on feature somewhere, it could be annoying right?

[via Nikkie]

A zoetrope is a device that uses static images but when spun at high speeds, create the illusion of movement. The Sony BRAVIA-drome feeds off of this 19th century technology to make for a device that is 10 meters across and spins at over 40 kph.

The subject of BRAVIA-drome is soccer, and this acts as the perfect way to show off how Motionflow works. In actually gets rid of jerkiness and shows the ball traveling in the air smoothly. This reproduces the feeling of being there live at the game. The new ‘drome is the subject of a commercial that will be used worldwide. Filmed in Venaria, which is near Turin, Italy, it shows a soccer star within the images in the BRAVIA-drome.

The commercial itself shows the faces of those in the audience standing in awe of this massive device. And it’s no wonder people were impressed. The BRAVIA-drome is capable of reaching speeds of over 50kph, requires two 40-foot trucks to transport it and weighs in at ten tons. It’s believed to be the largest zoetrope ever built!

The Motionflow 240Hz technology helps smooth out the jumpiness experienced on a normal television set. This works by significantly boosting the number of images, thus the frame rate. A “transitional picture” is placed between images in fast-moving parts of video, providing for smooth picture that is more pleasing to the eye.

This transitional picture is actually created by this Motionflow tech. It works by examining the images that precede and follow a particular image–especially during fast moving parts of a sports event or during an action sequence in a movie. All of the quick cuts and fast movements can cause a problem with how the sequence is subsequently viewed. By examining the prior and following image, Motionflow then adds an image in between that can make that car chase–or the movement of a soccer ball, in the case of the new ad campaign–look natural without any noticeable gaps in movement.

It’s really rather impressive and the whole BRAVIA-drome effort shows Sony is serious about promoting their newest technology. Check out our video from the press event below: