I’d love to have been a fly on the wall at Sony Australia when they came up with this one. ”Guys, it’s a worldwide recession, we need a promotion to keep people buying the PS3 and BRAVIA HDTVs. I know some of you want to run a competition and give the darned things away, but I think we’d be far better off firing one against the other and sticking it up on YouTube.” Hence how we end up with a video of a PS3 being launched at 22 meters per second toward a poor, defenceless flat-panel TV.


Sony 





