Bose is a big name in the speaker market for home theater, home and car stereo equipment. The technology that Bose uses tends to get audiophiles lining up in camps that love and camps that hate the sound produced. Bose has announced its new SoundDock 10 speaker system for iPod.
I don’t fly that often, but when I do, there are typically quite a few passengers that are wearing those Bose headphones to reduce the amount of noise in the cabin during the flight. I have never taken a flight that lasted more than a few hours, but I bet an international flight would make those headphones a near necessity to get any rest.
Lifestyle audio firm Bose have announced a wireless music system, the SoundLink, which promises to free your audio from its PC or Mac prison. The setup consists of a battery-powered speaker, complete with remote control, and a USB transmitter dongle that plugs into your computer.
We kicked off the week with our review of the Sony VAIO P, the company’s “don’t call it a netbook” companion ultraportable. It’s interesting to contrast it with Acer’s just-confirmed 10-inch Aspire One, which will likely offer greater performance at less than half the price. Elsewhere, Sanyo took the wraps off of their 2009 Xacti camcorder range, including a very tempting 1080p 60fps model, and HTC announced the Touch Cruise smartphone with an integrated GPS-tagged memory app. In other smartphone news, everyone got surprisingly agitated about President Obama’s super-secret messaging phone.
Tech job cuts continue to spread throughout the industry, with both Ericsson and Bose today announcing significant staff losses. Ericsson has revealed plans to axe 5,000 jobs, despite making a stronger-than-expected profit of $1.1 billion in the last quarter, excluding restructuring costs, and has worried investors by withholding any business outlook for the new financial year. Meanwhile Bose is cutting 10-percent of its workforce, amounting to 1,000 jobs, claiming to have been “staffed for a growing economy, not a global recession”.
So I wrote this article the other day regarding the Clari-Fi and suggested that it might be a waste of money. Well, the company contacted me and promptly shipped me a unit for review; I am pleased to say that it is not a total waste of money as previously suggested.
So Jaguar goes and picks up Bowers & Wilkins for their cars and Subaru follows suit and goes and picks up another well known non-car audio system manufacturer to do work in their car. The announcement was made yesterday at Subaru’s R1e unveiling.
Personally, if I create a device, and it’s the best there is, I don’t want it likened to a Bentley, in the car world, that’s small potatoes, liken my product to a McLaren F1, a Bugatti Veyron, or a Rolls-Royce Silver Ghost, not a Bentley. Then again, these don’t really appear to be even in the Bentley league, maybe the BMW of the audio world.
In fact these look like that house on the corner that used to be condemned but someone came along and threw a new paint job on it and is now selling it for a small fortune. These speakers claim to be of audiophile quality, and it sounds like they are even trying to compare their product to those $400 Bose PC speakers, but they look quite cheap.
This invention proves two things, first, Dr. Amar Bose has the patience of a Buddhist monk. The second is that if you thought the furthest Bose delved into the automotive world was its audio systems, you were clearly mistaken.
27 years ago Dr. Bose started calculating how the optimal car suspension would work. Without examining the actual implementation aspects of it, like technology available at the time, the calculations were done in 5 years (monk?). 27 years after the start, and $100 mil later, Dr. Amar Bose’s system is almost complete (Dalai Lama?).
Mr. Veneziani from CrunchGear was invited to a Bose event the other day, and while there he got a first hand experience with the Bose MusicMonitor speakers. The setup included the speakers, a small desk, and a brand new iMac and a subwoofer.
They played for the gentleman, six different songs from a range of sources, to drive home the point that Bose’s goal was lifelike sound. After playing through half of those songs, they unplugged the subwoofer, and told him that it was just a decoy, all the bass sounds he heard were coming solely from the two speakers on the desktop.
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