This week the folks at RIM ushered in BlackBerry 10 with a series of bangs, President and CEO of RIM Thorsten Heins making congratulations as well as thanks around the globe for what he (and RIM) hopes will be the most massive launch they've ever pushed. The official BlackBerry 10 event took place today in New York City with streams shown live throughout the planet, this being just one example of what Heins noted was RIM's hopw for a "hyper-connected" environment for the future. BlackBerry 10 will be all about "people who need to get things done, and people who need simplicity and balance."
RIM (now just called "BlackBerry") has officially unveiled their new BlackBerry 10 devices at its launch event in NYC (with satellite launch events in several other locations around the world), and they're just now announcing pricing details, and we're also gathering announcements from carriers about pricing and availability of the new BlackBerry Z10 and Q10.
BlackBerry 10 makes its long-anticipated debut today, but the official hype machine is off to a stumbling start with execs from RIM struggling to deal with criticisms around delays and how the iPhone changed the smartphone market. In a pair of interviews on different BBC programs this morning, RIM Europe managing director Stephen Bates faced understandable questions about where previous BlackBerry devices stumbled, as well as being asked where RIM has learned from Apple's device. All didn't go to plan, however.
Ahead of its big day on January 30, RIM has updated BlackBerry World with all sorts of music, movie, and TV show content for users to purchase. As far as digital content storefronts go, BlackBerry World is about what you'd expect - market-priced content sorted by category available to those in certain locations. You can check out the content here.
BlackBerry 10 users will be able to hold multi-person video calls featuring up to twelve participants, thanks to a deal with ooVoo that sees the conference chat service integrated into RIM's new platform. The ooVoo video and instant messaging service, which is free to use, will hook into BlackBerry 10's calling system, with the companies claiming it will be straightforward to flick between a voice call and an ooVoo video call.
The fellow who brought you quite a few ultra-realistic renderings of smartphones and tablets over the past year Martin Hajek has struck again with the BlackBerry Z10. This time he's making the case for a white version of the machine as it sits right next to the iPhone 5, also rendered by this amazingly talented fellow. What's interesting about this device beyond its obvious inclusion in the same generation of smartphone aesthetics as the iPhone 5 is that it is, here, appearing to be a real iPhone competitor - could it be?
BlackBerry 10 isn't due to get its official reveal until later this week, but RIM can't help but seep out a little information on what sort of movies and music options owners will have for BlackBerry World shopping sprees. Describing its portfolio - which includes content from Fox, Sony Pictures, Warner Music, and more - as one of the most robust mobile users will have to choose from, RIM says it will offer movie rentals and purchases in the US, UK, and Canada initially, while eighteen countries will get DRM-free music download access.
RIM is set to officially unveil BlackBerry 10 in only two more days. With the new operating system and smartphone hardware set to go official later this week, new rumors have surfaced ahead of the official launch. According to one of the new rumors, people interested in BlackBerry 10 could expect a more reasonable price.
The Super Bowl is one of the most-watched programs on television, and if you really want to get your name out there, then you would buy a 30-second commercial spot during the big game. While the Super Bowl may be the only reason that sports fans clamber around the TV, the commercials also happen to be a big thing as well. It turns out that RIM will be airing a BlackBerry 10 ad during the Super Bowl to promote the new platform.