Animal rights group PETA has defended its anti-Mario campaign, in which the Nintendo character was accused of "sending the message that it's OK to wear fur" for sporting a Tanooki suit, describing its intentions as "tongue-in-cheek." In an email from PETA's media coordinator to gaming site Kotaku, the headline-grabbing claims and gory mini-game was said to be "a fun way to call attention to a serious issue, that raccoon dogs are skinned alive for their fur."
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